“Platform” means TWIPLA's web-based solution (with or without the visitor recording feature) based on a Software-as-a-Service (SaaS) model for customers around the world.
“Heatmaps” is the graphical representation of the visitor's journey on a single specific customer website, created by the visitor's scroll and mouse activity using the platform's heatmap feature.
“Session recordings” is the replay of the visitor journey on the Customer Website created by TWIPLA.
“Conversion funnel” is the ability to track visitor action paths on the Customer Website.
“Event Tracking” describes the ability to track and graphically display certain events on a website.
“Polls” describes the ability to display certain questions with predefined answers for visitors within a customer's own website. Visitors can participate or not.
“Surveys” describes the possibility to display certain question catalogs for visitors on a separate URL. Visitors can participate or not.