Four stages. One platform.
Most analytics show you what happened. TWIPLA walks you to what to do about it.
Four stages, one tracking code, filters that follow you from tool to tool: see what's happening, see how visitors behave, see what it costs you, and see what to do next.
THE WHOLE PLATFORM 13 tools, 4 stages, 1 tracking code. Most of it on every plan, Free included → Compare plans
One Connected Workflow, from Observation to AI-Powered Action
Each stage picks up where the last one left off. Start at Observe, or jump straight to the stage you need
CLICK A STAGE FOR THE OVERVIEW
Or a tool below for the details.
STAGE 1 OF 4
Observe (Performance)
Who is my audience and what's happening across my website?
See what's happening on your website: who's there, where they came from, what they did, and how you compare to your sector.
- Live Visitor Activity →
Who is on your website this second, and what they're looking at. Zero delay - Traffic Sources & Exit Paths →
Every route in, including AI. Every click out - Audience Intelligence →
Who your visitors are, what they use, and which companies they work for - Campaign Engagement →
What your UTM traffic did after the click, down to the creative that worked - Competition, Industry & Regional Benchmarking →
Your numbers against the real average for your sector and region, as well as wider market comparisons - eCommerce Analytics →
What sold, and the channel, campaign and company behind every order - In-Editor Analytics COMING SOON
Your page's numbers inside the editor you write it in - Trend & Content Intelligence COMING SOON
Topics gaining ground in your field, before they show up in your traffic
STAGE 2 OF 4
Analyze (Behavior)
How are visitors actually engaging with my website?
See how visitors actually behave on your pages: what they click, how far they scroll, where they get stuck, and what they'd tell you if you asked.
- Event Tracking & Visitor Journey Analysis →
Every button, form and click recorded automatically, and anything else you define, read back as one journey. - Heatmaps →
Where they click, move and scroll, on one page or every page like it. With the numbers. - Session Recordings →
Real visits replayed, filtered down to the ones that matter before you press play. - UX Health Score & Friction Monitoring →
Rage clicks, dead clicks and U-turns counted for you, and one score for the whole site. - Visitor Surveys & Polls →
Ask visitors why, on the page it's about or through a link you send anywhere, with every answer tied to who gave it.
STAGE 3 OF 4
Understand (Outcomes)
What's driving or hurting my website results?
See what visitor behavior is costing you: what each dropoff is worth, which source pays for itself, and what's worth fixing first.
- Conversion & Revenue Tracking →
Put a value on every conversion and see which campaign, channel and company earned it. Then build the funnel and watch where it leaks. - Page-Level Insights Cockpit COMING SOON
Everything the platform knows about one page, on one screen - Real-Time Editorial & Interaction Intelligence COMING SOON
How each article is performing while people are still reading it
STAGE 4 OF 4
Act (Educated)
How can I boost my online success?
Your data stops describing the problem and starts telling you what to do next.
- TWAIA AI Assistant →
Ask a question in plain language and get an answer built from your actual website data, with the chart and the next step attached. - Growth EngineCOMING SOON
What to write next, ranked by projected impact - Direct-to-CMS Content GenerationCOMING SOON
From opportunity to published draft without leaving the platform
WHY IT'S ONE PLATFORM
Thirteen tools. One tracking code.
Filters that follow you between tools.
One tracking code
Install it once. Every tool in every stage runs on it, including the ones we add later. Nothing extra to install when you add a feature.
Filters that follow you
Set a filter in one report and it's still applied when you open the next. Filter by campaign in Observe, switch to Session Recordings, and you're watching that campaign's visitors. A number on any page becomes a recording, a funnel or an answer in one click.
Every visitor, with or without a banner
Cookieless, first-party tracking. Run it in Maximum Privacy mode and it needs no consent banner at all, anywhere in the world. Already have a banner? It slots in behind that instead. Either way, the picture is built from all of your traffic.
TALK TO A HUMAN
One call. One person. All four stages.
Book a demo and you get a person, not a webinar. Dragos will walk you through the platform on a live site like yours, from what's happening to what to do about it, and answer whatever you ask on the way. Bring the question you can't answer today.
