Campaign Engagement
Every campaign gets clicks.
Not every campaign gets you anywhere.
Campaign Engagement follows your UTM traffic past the click.
Which campaign, which source, which creative, and what those people actually did once they landed on your site.
OBSERVECampaign Engagement is one of six Observe tools. → Explore them all
UTM URL BUILDER
Build the link here. Skip the spreadsheet.
Every marketer has a spreadsheet of hand-typed UTM links, and every marketer has broken a campaign with a typo in it. Build your tracked URLs inside the platform instead, then share them and watch the traffic arrive in the same place you built them. One tool, start to finish.
- Generate tracked campaign URLs without leaving the platform
- All five standard parameters supported: source, medium, campaign, term and content
- Traffic shows up under the campaign you named, ready to analyze
CAMPAIGN BREAKDOWN
Not just which campaign worked. Which part of it.
Break the traffic down by source, medium, term and content, and by platform, creative format and marketing tactic. That's the difference between knowing a campaign performed and knowing the LinkedIn version outperformed the email version, or that one creative did all the work while the other three did none. Then set the whole thing against your organic traffic and see what the campaign really added.
- Split campaign traffic by source, medium, term, content, platform, creative format and marketing tactic
- Compare campaign traffic against organic over 7 days, 12 months or a year of your choice
- Save any filter combination as a template and reuse it on the next campaign
MY UTM CAMPAIGNS
The campaign that won, and the one you should stop paying for.
Every campaign listed side by side with visitors, page views and sessions, and then the numbers that actually matter: average session duration, bounce rate, and the split between new and returning. A campaign that sends 5,000 people who leave in four seconds is not a successful campaign. This is where you find that out.
- Visitors, page views and sessions per campaign, with the new versus returning split
- Average session duration and bounce rate, so volume never gets mistaken for engagement
- Top date by page views, top three pages visited and top three countries for every campaign
- Sort by any of it, filter by campaign name, visitor count, bounce rate or session duration
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA walks you to what to do about it.
Every tool runs on the same tracking code, and the filters you set follow you from report to report,. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.
- OBSERVE: See what's happening YOU ARE HERE
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
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