Event Tracking & Visitor Journey Analysis

Already tracking. Before you've set anything up.

Event Tracking & Visitor Journey Analysis records clicks on buttons, forms, dropdowns and checkboxes automatically, from the moment the script is installed. Add anything else as a custom event and read the whole sequence back as one journey.

Get started free, Event Tracking included

AUTOMATIC EVENTS

Your buttons and forms tracked from day one.

Most event tracking starts with a blank list and a developer. This starts with data.

Buttons, input fields, text areas, dropdowns, checkboxes and radio buttons are tracked the moment TWIPLA is on your site, each one logged with its page, timestamp and device. Switch off any element or trigger you don't need, or pause everything with a single button. Either way, you won't spend your first week deciding what to track.

Hovers are tracked as well as clicks, so you can see who hovered over a button and never pressed it
Dead clicks, rage clicks, U-turns and rapid reloads flagged in their own report, with the session recordings behind each one ready to watch
Any event can be a funnel step, so a button click becomes a stage you can measure drop-off from

CUSTOM EVENTS

For everything else, name it and paste it.

Video plays. Scroll depth. A form abandoned halfway. A file downloaded. If a browser can detect it, you can track it.

Fill in a category, an action and a label in the tag generator, choose from more than a hundred browser events, then copy the tag and paste it into your site.

Every tag you've ever made sits in one table with a note explaining why it exists, so the next person on the team doesn't have to guess.

Give each tag its own value, then filter by it to pull out the events that matter most
Attach a screenshot to any tag, and the element it tracks is never in doubt
Generate a tag and keep the form filled in, so a second version takes seconds

Timeline of example custom events with timestamps, including a skipped video, a closed modal, a dropdown selection, a rage click and a clicked call to action

LIVE TRACKING MODE

See the button. Not just the row.

Click any event in the overview and TWIPLA opens the actual page it happened on, with the element highlighted and its trigger counts laid over it, split by device.

Other tools hand you a line in a table and leave you to work out which button it was. This shows you the button, then every other tracked element on the page, one click away.

Filter events by the page they fired on or the campaign that brought the visitor there
Chart any event by day, week, month or year, and compare it with the period before
Set the range to your install date and see every trigger since the day TWIPLA went on your site

Go deeper

Map the journeys that matter

Track any action you like

Set up custom events for clicks, form sends and anything not captured by default.

Read the support guide

The custom events worth tracking first

From demo forms to pricing clicks, which custom events to set up and why.

Read the article

Where our own onboarding leaked

How we used funnels to find the exact steps where new users dropped off.

Read the use case

Done wrestling with GA4 events?

Standard events tracked automatically, with no Google Tag Manager setup to build.

Compare the two

ONE PLATFORM, FOUR STAGES

Most analytics show you what happened. TWIPLA shows you what to do about it.

Every tool runs on one setup, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Analyze is where the numbers turn into behavior. Here's the whole route.