Event Tracking & Visitor Journey Analysis
Already tracking. Before you've set anything up.
Event Tracking & Visitor Journey Analysis records clicks on buttons, forms, dropdowns and checkboxes automatically, from the moment the script is installed. Define anything else you want to track as a custom event, and read the whole sequence back as one journey.
ANALYZEEvent Tracking & Visitor Journey Analysis is one of five Analyze tools. → Explore them all
AUTOMATIC EVENTS
Every click on your site, tracked, with nothing to configure.
Most event tracking starts with a blank list and a developer. This starts with data. Buttons, input fields, dropdowns, checkboxes and radio buttons are tracked automatically the moment TWIPLA is on your site, each one logged with its page, its timestamp and the device it happened on. Turn it off with one click if you want to, or pick which defaults you keep. But you won't spend your first week deciding what to track.
- Buttons, inputs, dropdowns, checkboxes and radio buttons tracked out of the box
- Every trigger logged with category, action, label, page URL, time and device type
- Switch automatic tracking on or off with one click, or choose which defaults to keep
CUSTOM EVENTS
For everything else, name it and paste it.
Not yet available on Wix.
Video plays. Scroll depth. A form abandoned halfway. A file downloaded. If a browser can detect it, you can track it. Fill in a category, an action and a label in the tag generator, choose from more than a hundred browser events, copy the tag and paste it into your site. Every tag you've ever made sits in one table with a note explaining why it exists, so the next person on the team doesn't have to guess.
- Define any interaction with a category, action, label, value and optional extra fields
- More than a hundred browser events to bind to, from click and submit to play, pause, scroll and touch
- Copy the generated tag and paste it, no build required
- Every custom tag kept in one table with an internal note, so teams stay organized
LIVE TRACKING MODE
See the button. Not just the row.
Click any event in the overview and TWIPLA opens the actual page it happened on, with the element highlighted and its trigger counts laid over it, split by device. Other tools hand you a line in a table and leave you to work out which button it was. This shows you the button. Then it shows you every other tracked element on the page, one click away.
- Any tracked event opens the real page with the element highlighted
- Trigger counts shown on the element, broken down by device type
- A page-level summary of every tracked element and its totals
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA walks you to what to do about it.
Every tool runs on the same tracking code, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Analyze is where the numbers turn into behavior. Here's the whole route.
- OBSERVE: See what's happening →
- ANALYZE: See how visitors behave YOU ARE HERE
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
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