Competition, Industry & Regional Benchmarks
Your sector already set the standard. Here it is.
Benchmark your traffic, browsers, devices and screen sizes against the real average for your sector and region. Not modeled estimates bought from a data broker. Live data from hundreds of thousands of websites, with your own left out of the average.
OBSERVECompetition, Industry & Regional Benchmarks is one of six Observe tools. → Explore them all
REGION & SECTOR
Pick who you're measured against.
Choose a region and a business sector, and TWIPLA builds the benchmark from the real traffic of every matching site on the platform. No surveys, no published industry estimates.
Want the wider view? Select all countries and all sectors and see where you stand against the entire platform. Change either setting and the whole comparison redraws.
- Set your own sector and region once in settings, then size yourself up against any market you're eyeing
- Check how a new market performs before you spend a penny launching in it
- Pick any date range and every report on the page updates with it
VISITORS & PAGE VIEWS
Your numbers next to the numbers that matter.
Visitors, sessions and page views, yours against the sector average, with the gap already worked out as a percentage.
Six sessions on its own is just a number. Six sessions against a competitor average of 77 is a conversation, and one you can walk into a meeting with.
- Filter by traffic channel and compare your organic traffic with your competitors' organic traffic, like for like
- Narrow both sides to one country, city or device to see exactly where you're behind
- Save any filter set and reuse it the next time you check in
TECHNICAL BENCHMARKS
Where the gap turns into a to-do list.
Browser, operating system, screen resolution and device type, each set against sites like yours, with the gap shown on every row.
This is where benchmarking stops being interesting and starts being useful. If your peers run at twice your share of mobile page views, you don't have a traffic problem. You have a mobile experience problem, and now you can prove it to whoever needs convincing.
- Sort by the competition's top values to spot the browsers and devices your peers see and you don't
- Sort by your own top values to check your biggest segments hold up
- Filter by country or traffic channel to find where the gap really opens up
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA tells you what to do about it.
Every tool runs on the same setup, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.
- OBSERVE: See what's happening YOU ARE HERE
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
