Observe (Performance)

Every visit sorted by channel, from search and email to paid ads and AI tools like ChatGPT. Follow the trend for each one, then see which links send people away and to where. You’ll know which routes are worth more effort and which leak traffic.

Every session with its time, location, device and pages viewed, mapped down to street level. See the hours and days your audience turns up, the businesses researching you by name, and the devices and browsers they really use. Not just how many visited, but who they were.

Build tracked links in seconds, then follow every campaign from the click to the last page view. Break traffic down by source, medium and creative, and see which weekday each one performs best. Back the winners and stop paying for the rest.

Pick a region and an industry and put your numbers next to the real averages from hundreds of thousands of websites. See the gap on every device, browser and screen size, and know exactly where you’re ahead and where you’re losing visitors.

Revenue, orders, refunds and average order value, tied to the channel, campaign and company that brought each sale. See where shoppers add to cart but never pay, and fix the gap that costs you the most.