For Teams

Analytics for the way your team works

Five teams, five sets of questions, one platform that answers all of them and tells you what to do next.

Explore the full platform

FOR MARKETING TEAMS

Prove what's working

Which channels actually earn their budget? 

You're running six campaigns across four platforms, the ad dashboards all claim credit for the same conversions, and someone upstairs wants to know which way to pivot. Your analytics should settle that argument, not add to it.

FOR GROWTH TEAMS

Find and fix the leaks

Where do you lose people?

You shipped the new signup flow, the numbers moved, and nobody can say exactly why. The next experiment is already queued. Guessing is expensive. Watching is not.

FOR PRODUCT TEAMS

See how people actually use it

How do visitors really use what you built?

The roadmap argument never ends: sales wants one thing, a loud customer wants another. Meanwhile your visitors vote every day with clicks, scrolls and exits. You just need to see the ballots.

FOR DATA TEAMS

Numbers you can finally trust

Can we trust this number?

You're the person everyone asks, and with consent pop-ups swallowing a chunk of your traffic, the honest answer has been "sort of." That's no place to build reports from.

FOR CONTENT TEAMS

Know what to write before you write it

What should you publish next? 

You post, you wait, you check the stats, you shrug. Half your pieces land, half vanish, and next month's calendar is due Friday. There's demand data that could decide it for you.

  • Growth Engine: Real visitor behavior shows which topics to write next and which pages to fix, with a playbook for each. Approve it and the draft is written for you.
  • Content Analysis: See which authors, tags, categories and content blocks bring readers in, hold them and convert them.
  • Heatmaps: See how far readers really scroll and what they click on every page.

Talk to our team

Not sure where your team should start?

Tell us which team you’re on and what you need to know. We’ll get back to you by email with the TWIPLA tools that answer it, and how to set them up.

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