For Teams
Analytics for the way your team works
Five teams, five sets of questions, one platform that answers all of them and tells you what to do next.
FOR MARKETING TEAMS
Prove what's working
Which channels actually earn their budget? You're running six campaigns across four platforms, the ad dashboards all claim credit for the same conversions, and someone upstairs wants to know which way to pivot. Your analytics should settle that argument, not add to it.
- Campaign Engagement: Every campaign mapped to real visits, conversions and revenue, UTM by UTM.
- Traffic Sources & Exit Paths: Every route in, every click out, every referrer ranked.
- Cookieless Tracking: Count the visitors ad blockers and consent banners hide from every other tool.
More data, better decisions: TWIPLA effectively tracks 60-80% more website visitors than standard analytics so your attribution argument finally includes everyone, and without the white noise from bots
FOR GROWTH TEAMS
Find and fix the leaks
Where do you lose people? You shipped the new signup flow, the numbers moved, and nobody can say exactly why. The next experiment is already queued. Guessing is expensive. Watching is not.
- Conversion & Revenue Tracking: Funnels, drop-offs and revenue in one place: the exact step where journeys break, and what it costs you.
- Event Tracking & Visitor Journey Analysis: Measure exactly what each experiment moved, and why.
BlogUsing conversion funnels to uncover onboarding friction
Learn how we used TWIPLA to optimize our own new user flow, reducing dropouts and improving activation rates
→ Read the post
FOR PRODUCT TEAMS
See how people actually use it
How do visitors really use what you built? The roadmap argument never ends: sales wants one thing, a loud customer wants another. Meanwhile your visitors vote every day with clicks, scrolls and exits. You just need to see the ballots.
- Heatmaps & Session Recordings: Watch real journeys and see what gets clicked, what gets ignored, what never gets seen.
- UX Health Score & Friction Monitoring: Rage clicks, dead clicks and errors, distilled into one score that says where to look. → `/en/features/visitor-behavior/alarming-behavior-tracking` (old URL)
- Visitor Surveys & Polls: Answers straight from visitors, not just data about them.`
Case Study: How thoughtbot, the product design and development agency, finds friction and UX issues across a million visits a year.
→ Read the Success Story
FOR DATA TEAMS
Numbers you can finally trust
Can we trust this number? You're the person everyone asks, and with consent pop-ups swallowing a chunk of your traffic, the honest answer has been "sort of." That's no place to build reports from.
- Audience Intelligence: Who visits, from where, on what device, down to the company behind the traffic.
- Competition, Industry, & Regional Benchmarking: Your numbers against competitors, your industry and your region.
- Maximum Data Privacy Mode: Cookieless, consent-free tracking that is privacy-compliant by default.
ComparisonComing from Google Analytics 4?
Check out this side-by-side comparison, covering everything that GA4 is unable to offer.
→ Read the guide
FOR CONTENT TEAMS
Know what to write before you write it
What should you publish next? You post, you wait, you check the stats, you shrug. Half your pieces land, half vanish, and next month's calendar is due Friday. There's demand data that could decide it for you.
- Trend & Content Intelligence: Real demand signals surface the topics worth writing, then a built-in editor helps you draft them.
- Page-Level Insights Cockpit: Every page's full story in one place: traffic, engagement, conversions.
- Real-Time Editorial & Interaction Intelligence: See how each story performs the moment it goes live.
BlogBuilding the intelligence layer for modern newsrooms
Learn about TWIPLA's fully integrated analytics setup that combines live traffic, visitor behavior, content context, page-level insights, and trend intelligence directly inside editorial workflows.
→ Read the post
