- Why Us?
- White Label
The Visitor Funnels feature allows you to actually check how many visitors reach a certain page guided by a defined process, and also how many drop outs you had at any specific level. It is a very powerful tool, which makes it possible for you to easily check whether your visitors actually follow the paths you want them to follow, and actually reach the page you want them to reach. This feature is fundamental in tracking conversions, which is why it can also be referred to as a conversion funnel.
Having a funnel set for a certain flow on your site, can be of great help to identify possible improvement possibilities on your website and much more. Please see the following example on what a funnel may look like:
Home -> Shop -> ProductX -> Cart -> Thank you
A -> B -> C -> D -> E
For every created funnel, visitors will be counted as converted, even if they visited other pages of your site in between navigating from funnel level to funnel level. Even repeating the steps is allowed. The only thing which really matters is that a visitor must visit the funnel levels in the exact order during the session. As long as the funnel level order is respected, the visitor is counted as converted.
Hence, the following user journeys will be counted as converted for a funnel:
If a visitor skips one of the steps, the conversion will not happen:
In this case, the visitor will be counted as a dropout at level "B".
For help in creating your first funnel, more details can be found below at Creating Funnel section.
Funnels are the best tool to retrace why visitors (potential customers) drop out of certain processes while navigating through your website.
With Visitor Funnels you can simply set up a path of websites in a certain order to reconstruct a process you want your visitors to reach (e.g. buying a product: Homepage → Products page → selection of product → purchase item).
The Visitor Funnels sub-menu can be found under Visitor Behavior.
In order to set up a new funnel, you have to click on the button “Create funnel” in the upper right corner of the overview of funnels. The steps are structured as follows (compare screenshot):
Contains: only targets URLs that contain the value you entered.
For instance, you cannot have a page of www.website-one.comdomain on level 1 and a page of a differnet domain www.website-two.comon level 2, unless the other domain has been whitelisted and it is tracked accordingly.
As soon as you have filled out all the information needed and added all the levels you wanted, you can either “Create & activate Funnel” directly or “save it as draft” and activate it later.
After you have set up a funnel and data has been collected you will be ready to do some funnel analytics, by seeing how many of your visitors dropped out at each step. This will allow you to analyze why the visitors left the page and thus improve your UI in order to achieve higher conversion rates and increase the amount of visitors going through an intended process entirely and reaching goal completion.
The main overview of funnels is the core of the module. It gives you a view of all created funnels as tiles for the website and it consists of the following elements:
Just above the table on the right you see a bar which enables you to choose a certain time range which the data below should correspond to. In order to do meaningful funnel analytics, it is important to constrain the displaying of data to certain dates or periods in which you ran campaigns or took other measures in order to measure how successful these actions were for future planning.
There are three statuses for a funnel in the application. All funnel detail views can be accessed at any time.
Active: A funnel which is currently gathering further data until the set visitor limit is reached. Unlike for heatmaps, there is NO possibility to pause the collection of data. You would have to create a new funnel for this.All: The sum of funnels with active and draft statuses.
Draft: A funnel which has just been created but not activated yet. It can be activated at any point in time.
All: The sum of funnels with active and draft statuses.
With this button you will be forwarded to the menu in which you can create a new funnel, with a new conversion path, to add to your overview.
Every time you create a new funnel, a new funnel-tile will appear in your overview. Each tile gives you basic information about a funnel:
Once you have entered the detailed view of a funnel, there is a lot more valuable information available. This acts like a funnel report. Remember that a funnel represents a certain process that you have defined yourself in the access of your website. From a birds eye view you will now see exactly the shape of a funnel that is constructed out of the number of levels you have added for it. The first level is always shown in green and at the top while the last layer is always shown at the bottom. The coloring is dependent on the conversion rate (low (red), medium (yellow), high (green)). The greater the horizontal width of a level, the more visitors have reached this level. In 99% of the cases, the last level will be way less wide than the first level.
The view is structured by the following main elements (compare with the screenshot above):
Timebar: Using the timebar you can filter the results of a funnel based on a certain period of time. The funnel could be different in the first weeks in comparison to the weeks after (maybe you did a change on the corresponding pages to improve your conversion rate). The options are “Today”, “Last 7 days”, “Last 4 weeks” etc.
Important Hint: Of course, the funnel can only show data since it was activated (not created, but activated).
Visitors: The amount of visitors received.
Actual Conversion Rate: The true amount of conversions.
Visitors Converted / Overall Funnel Visitors: Displays how many of the visitors have been converted plys the overall amount of visits from the funnel.
Funnel's Visitor Recording Limit: This has been set when creating the funnel but can be edited.
Expected Conversion Rate: This is the number of conversions set when creating the funnel. It can also be edited.
Funnel Name: The name given to you funnel.
Total Funnel Levels: Reprezents the total amount of levels you selected when creating the funnel.
Created On: Shows you the date and time when the funnel was created.
Created By: Shows you the name of the person whom created the funnel.
On the left side of the funnel diagram you also have the option of viewing the levels of the funnel toghether with the drop-outs recorded for them. This is an important aspect since here you can monitor where, at any given level, vahe the visitors dropped out.
Important Hint: As mentioned above, other visits in between levels are allowed, as long as the order of the steps set in the funnel, is followed as such.