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GDPR or the General Data Protection Regulation (EU) 2016/679
The bill has been in effect since May 25, 2018.
This regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA) also addresses the transfer of personal data outside the EU and EEA areas. The GDPR's primary aim is to enhance the control and rights of individuals over their personal data and to simplify the regulatory environment for international business.
Unless a data subject has provided informed consent to data processing for one or more purposes, personal data may not be processed unless there is at least one legal basis to do so. Article 6 states the lawful purposes are:
Though there is plenty of GDPR material out there, we wanted to create something designed with such individuals in mind. Our Hub contains a range of useful resources and includes a 40-page Marketer's Guide, Compliance Checklist, and much more.