TWIPLA as an Alternative to Adobe Analytics
TL;DR: Adobe Analytics is a great option for enterprises, being designed for absolutely enormous datasets. It’s only a website statistics tool, but it’s one that really delivers - enabling users to analyze pretty much anything they want, and from any angle.
However, Adobe Analytics costs money. It’s one of the most expensive analytics tools on the market - putting it out of reach of all but the biggest of companies. There’s no free version, and it doesn’t look like this will change any time soon. And while prices aren’t readily available online, we’ve found that it will cost even small companies more than $2,000 a month.
That’s a lot of money for a tool that’s difficult to use. It also lacks the visitor behavior analytics tools like heatmaps, session recordings, and other visualizations that bring data to life, as well as the visitor communication features that enable users to easily confirm insights directly with their customers.
There are other issues. Predictive analytics and machine learning are all well and good, but this technology raises privacy concerns. It also uses cookies to track internet users, something that feels almost antiquated given the cookieless tracking options that are now available for a fraction of the price. This all means that its tracking code is now also blocked by Safari 17.0, making most Apple users all but invisible to Adobe’s users.
Adobe Analytics also sits within the Adobe Marketing Cloud suite, meaning that businesses need to adopt this stack if they’re to actually get the most out of it. Nor is there a white label option for the time being.
That’s the summary but if you need more details, keep reading! Below, you’ll learn about Adobe Analytics’ pricing structure, its packages, and all its features. These are all covered alongside TWIPLA so that you can understand how these two analytics options work side by side, and make an informed decision about which one is right for your business.
What is Adobe Analytics?
Adobe Analytics markets itself as an analytics platform that businesses can use to understand their audience better, make better marketing decisions, and increase their ROI - with a real focus on mapping out the customer journey.
It’s similar to Google Analytics 4 in that it provides businesses with in-depth digital performance reports, but it's taken this technology and turned it up to eleven - providing businesses with a depth of intelligence into their customers that Google can only dream of doing.
About Adobe Analytics
Adobe Analytics started life as Omniture, an old analytics tool that was released back in 2002. The company was bought by Adobe in late 2009, and the tools were rebranded and added to the Adobe Marketing Cloud suite before being moved into the company’s Experience Cloud.
Today, the platform is used by approximately 130,000 live websites, giving it a 1.50% share of the website analytics market. It’s also been used by an additional 133,000 websites in the past.
Adobe Analytics reviews are also pretty good, if a little short of exceptional. It has a 4.1 score on G2, 8.2/10 on TrustRadius, and 4.5/5 on Software Advice.
Why Choose Adobe Analytics?
Ok, so Adobe Analytics is expensive, but does it justify the price tag? Let’s take a look.
First off, it’s Adobe. From INDESIGN to Acrobat and stopping off at Lighthouse, Photoshop, and Illustrator, the company has a great track record of providing software that works well.
Simply put, they know what they’re doing. Adobe Analytics is no different, offering a range of different tools and functionalities that most website analytics alternatives are struggling to compete with.
Admittedly, it does limit itself to website statistics, so it doesn't offer the arsenal of visitor behavior analytics and visitor communication tools that are available from website intelligence solutions like TWIPLA.
But what it does, it does very well. Users can analyze data from pretty much every online and offline source imaginable and this gives businesses real flexibility of functionality. Interested in analyzing product usage? Digital channels? Mobile apps? Anything in the Internet of Things? Adobe Analytics has you covered.
There’s also no limit to the amount of data that it can analyze. The sky really is the limit, and it’s highly customizable. Adobe Analytics can dig deep into any customer segment you want, and its reports are also infinitely customizable.
Adobe has also invested heavily in AI, and its predictive analytics capabilities put competitors in the dust. Big data demands a lot from companies and this technology means that its analytics suite is able to uncover hidden trends that alternative platforms will miss, and to make predictions about how customers will behave in the future.
However, there are Adobe Analytics challenges. It isn’t easy to use - there’s a steep learning curve. It’s also sales-lead, meaning that you’ll need an Adobe Analytics integration partner. And, as is common with larger companies, the Adobe Analytics support chat option is difficult to find.
The software also uses tracking cookies, meaning that users will need to activate a cookie banner and respond to a wide range of other compliance responsibilities if they’re to meet privacy requirements.
It also transfers data to the US by default. Businesses looking to comply with GDPR will need to either calibrate Adobe Analytics to stop visitor data from leaving the EU or alternatively choose storage locations that have an EU GDPR adequacy agreement in place.
What's the Best Alternative to Adobe Analytics?
 |  |  |  | |
| Website Analytics | ✓ | ✓ | ✓ | ✓ |
| API | ✓ | ✓ | ✓ | ✓ |
| Quick Insights | ✓ | ✓ | ✓ | ✓ |
| Usage Reporting | ✓ | ✓ | ✓ | ✓ |
| Audience Segmentation | ✓ | ✓ | ✓ | ✓ |
| Product Analytics | ✓ | - | ✓ | - |
| Cohort Analytics | ✓ | ✓ | ✓ | ✓ |
| Third-Party Integrations | ✓ | - | ✓ | - |
| Behavior Analytics | ||||
| Heatmaps | - | ✓ | - | ✓ |
| Conversion Funnels | ✓ | - | ✓ | |
| Session Recordings | - | ✓ | - | ✓ |
| Event Tracking | ✓ | ✓ | ✓ | ✓ |
| Visitor Communication | ||||
| In-Page Popup Polls | - | ✓ | - | - |
| Own-Page Surveys | - | ✓ | - | - |
| Data and Privacy | ||||
| Data Export | ✓ | ✓ | ✓ | ✓ |
| Data Retention Period | 25 mo. | Indefinite | 14 to 25 mo. | Up to 24 mo. |
| Cookieless Tracking | - | ✓ | ✓ | Optional |
| Privacy Compliance Threshold | GDPR* | GDPR and ePrivacy | GDPR | GDPR |
| Consentless Data Capture | - | ✓ | - | - |
| Pricing | ||||
| Free Forever Plan | - | ✓ | ✓ | ✓ |
| Free Trials | - | ✓ | - | ✓ |
| Paid Plans | Pricing not publicly available; research suggests that plans start at $2,000/mo. | $12.99/mo to $39.99/mo depending on pageview count and feature usage volume. Additional Custom Enterprise plan starts at $77.99/mo. | $77.29/mo to $1,042.29/mo depending on visitor action volume. Enterpriser plan starts at $748.68/year | $12.99/mo to $39.99/mo depending on monthly pageview count. Pricing of enterprise plan available on quotation |
| Compare TWIPLA & Piwik PRO | Compare TWIPLA & Matomo |
* Adobe Analytics advertises itself as GDPR-compliant, but its use of cookies creates compliance work for users.
Pricing: Adobe Analytics vs TWIPLA
TWIPLA has a free forever plan, and also offers 30-day free trials on all the paid plans. By contrast, Adobe Analytics doesn't have a free package but does provide prospective clients with a seven-day free trial.
Next up, the priced plans.
Adobe offers three subscription options: Select, Prime, and Ultimate. But unfortunately, Adobe Analytics pricing isn't fixed, with quotations shaped by website traffic volume. And while they don’t advertise their pricing online, our research found that small to medium-sized businesses will pay between $2,000 and $2,500 per month.
And for enterprises, monthly prices can shoot up past $8,000 (or $100,000 annually). This is still cheaper than Google Analytics 360, which starts at around $12,500 a month. It does still put Adobe Analytics in the top tier as far as expensive website analytics platforms are concerned, but it's not so expensive that only the richest Fortune 500 companies can afford it.
TWIPLA offers three fixed pricing plans: Basic, Pro, and Advanced. Month prices start at $12.99 before tax, and go up to $39.99 for the Advanced plan.Like Adobe Analytics, the packages are also built around website pagviews but users also have a higher feature usage volume as they go up through these differnet subscriptions. The higher plans also provide access to a small number of additional tools like Visitor Segments, Custom Country Data, and Company Reveal.
There's also an additional Custom Enterprise plan for websites that experience high traffic volume and have complex data requirements. Prices start at $77.99 and this plan can be fully customized to a business' exact requirements.
Adobe Analytics users can also enhance the platform with various custom packages and add on, but pricing is again not available publically and will reflect the user's specific requirements.
Packages: Adobe Analytics vs TWIPLA
Adobe has three subscription packages to choose from, called Select, Prime, and Ultimate. Half of the Adobe Analytics toolkit is available in their entry level Select plan and users can access more of the remaining features as they move up through the two other packages.
TWIPLA has a free forever plan, as well as three pricing plans to choose from, called Basic, Advanced, and Pro. There’s also an additional Custom Enterprise plan available.
Adobe Analytics: Custom Packages and Add-Ons
Beyond its standard subscription packages, Adobe Analyics users can also choose from a number of custom options and add-ons that will further enhance the platform's functionality.
Custom Packages
These offer several advantages to the level of marketing insight that Adobe Analytics will return, such as comprehensive data collection, multichannel analysis, custom variables and other processing rules. They also give users real-time data cpature and streaming. However, pricing is again not publically available, and will reflect the user's specific requirements.
Add-Ons
Adobe Analytics offers a variety of add-ons:
- Adobe Analytics Evolution
- Adobe Analytics - Live Stream Add-on
- Adobe Analytics - Predictive Workbench Add-on
- Adobe Analytics for Streaming Media Add-on (Basic)
- Adobe Analytics for Streaming Media Add-on (Advanced)
- Additional Concurrent Report Requests
- Data Repair API Add-on
Features: Adobe Analytics vs TWIPLA
Adobe Analytics has a wealth of features, and we’ve highlighted the main ones that businesses find particularly useful:
- Multi-channel insights: Adobe Analytics has a Report Suite that acts as a central hub for a wide range of different digital sources, including ad campaigns, email, web, and mobile apps.
- Cross-device analytics: Adobe Analytics provides holistic insights into customers across their different browsers and devices. This makes it a useful tool for mapping out the full customer journey.
- Data visualizations and real-time reporting: Adobe Analytics provides users with a wide range of different ways to intuitively understand data. Businesses can also create custom variables that report on the conversion variables, as well as custom dashboards for real-time reporting.
- Marketing attribution: Adobe Analytics offers all the essential single and multi-source attribution models in one place, all predefined for ease of uptake. This feature is also powered by machine learning, and users can apply attribution to any metric, dimension, or channel.
- Ad and remarketing analytics: Adobe Analytics is great for analyzing any and all digital ads in one place, and provides all the KPIS (such as CPC, ad clicks, etc). This can also be integrated with Adobe Campaigns, so as to add remarketing triggers based on email subscriptions, signips, cart abandonments, etc.
- Cohort analysis and segmentation: Adobe Analytics enables users to create cohorts - customer groupings around common identifiers - and analuze them around customizable metrics, dimensions and segments.
- Predictive analytics: This technology means that Adobe Analytics can provider users with smart alerts, anomaly detection, and contribution analysis.
Below, you'll find a table that compares Adobe’s features with TWIPLA’s offerings.
|
| |
| How TWIPLA Compares with Adobe Analytics' Feature Plans | ||
| ✓ | API | ✓ |
| ✓ | Quick Insights | ✓ |
| ✓ | Usage Reporting | ✓ |
| ✓ | Unique Segment Creation | Pro & Enterprise |
| ✓ | Retention | - |
| ✓ | Cohort Analysis | ✓ |
| ✓ | Third-Party Integrations | - |
| Prime & Ultimate | Segment Comparision | Pro & Enterprise |
| Prime & Ultimate | Retroactive Data Reprocessing and Replay | |
| Prime & Ultimate | Virtual Report Suites (multi-report suite consolidation) | |
| Prime & Ultimate | Intelligent Alerts | Upcoming feature |
| Ultimate Only | Cross-Device Analytics | ✓ |
| Ultimate Only | Field-based Identity Stitching | |
| Ultimate Only | Data Repair API | - |
| Ultimate Only | Algorithmic Attribution | - |
As you can see from the table, TWIPLA has the vast majority of Adobe Analytics features but lacks product analytics, ad and remarketing analytics, and predictive analytics.
It’s also worth noting that while both platforms offer visitor segmentation and can segment data by visitor characteristics, Adobe Analytics can also segment data by visitor interactions.
And while Adobe Analytics offers a Data Repair API, TWIPLA has taken a different approach - instead offering the highest level of data reliability and accuracy on capture by working with top providers.
However, TWIPLA distinguishes itself as a website intelligence solution - meaning that it has a wealth of features that Adobe Analytics can’t compete with.
TWIPLA Features Unavailable from Adobe Analytics
Adobe Analytics is certainly a powerful tool, but it’s basically limited its innovation and huge data capture capabilities to the world of website statistics. TWIPLA can’t match all of these features and doesn’t offer predictive analytics for the time being.
However, TWIPLA makes up for this by offering a wealth of visitor behavior analytics tools and communication features. This makes pulling website and performance insights out of data really easy, and sets our platform apart.
And unlike Adobe Analytics, it’s also a perfect privacy tool that doesn’t use cookies. In default Maximum Privacy Mode, it complies with all global laws - including both GDPR and ePrivacy. This means that users don’t need a cookie banner to legitimately leverage website intelligence, and it removes the many other compliance responsibilities that can be difficult for most people to get their heads around.
TWIPLA | |
| Website Analytics | |
| Competition analytics | ✓ |
| Company reveal | Pro & Custom Enterprise |
| Page heatmaps | |
| Specific page heatmaps | ✓ |
| Dynamic page heatmaps | ✓ |
| URL pattern heatmaps | ✓ |
| Device-specific reporting | ✓ |
| Data export function | ✓ |
TWIPLA | |
| Session Recordings | |
| Page recording controls | ✓ |
| Minimum recording duration controls | ✓ |
| Visitor overview | ✓ |
| Advanced filtering and filter template options | ✓ |
| Conversion Funnels | |
| Side-by-side funnel comparison | ✓ |
| Create funnels of up to 8 page paths | ✓ |
| Linked session recordings of funnel dropouts | ✓ |
TWIPLA | |
| Visitor Communication | |
| On-page polls | ✓ |
| Dedicated URL surveys | ✓ |
| Customizable communication design | ✓ |
| Advanced respondent analytics | ✓ |
TWIPLA | |
| Privacy Center & Security | |
| Dynamic privacy center with adaptable privacy modes | ✓ |
| Consentless visitor tracking mode | ✓ |
| Custom Country Data | Advanced, Pro, & Custom Enterprise |
| Alternative tracking code for visitor opt-outs | ✓ |
| Session recording text obfuscation | ✓ |
| Website contributor management | ✓ |
| White Label Analytics | |
| Agency white label service | ✓ |
| Direct SaaS integration | ✓ |
| Complete customization of user experience and features | ✓ |
| Website management (invoicing) | ✓ |
| Commission tracking | ✓ |
That’s Adobe Analytics Explained
And that’s it, that’s our review of Adobe Analytics and how it compares with TWIPLA.
Adobe Analytics is a website statistical beast that takes this basic pillar of tools to the next level. But it’s expensive, difficult to use, and uses cookies. This makes many internet users invisible to it, and is a real restriction to the software at a time when privacy is a real issue for businesses.
That said, it’s still a great option for large businesses that are already committed to the Adobe ecosystem, have the necessary compliance processes in place, and that are happy to simultaneously use another behavior analytics tool like TWIPLA.
