Audience Intelligence
You know how many visited. This is who they were.
Audience Intelligence tells you where your visitors are, what they're using, when they show up, and which businesses they're browsing from. Down to the street they came from and the company whose network they were on.
OBSERVEAudience Intelligence is one of six Observe tools. → Explore them all
Three reports. One audience, fully drawn.
Visitor Statistics
Who visited, where from, and when they show up.
Device Information
What they're using to look at your site.
VISITOR STATISTICS
Every visitor, with a story attached.
A list of every session, new or returning, carrying the time, the location, the device, the referrer and the pages viewed. Then the map, which you can zoom from a global view all the way down to the approximate street someone browsed from. Then the traffic charts, showing the hours and days your audience actually turns up, so you stop publishing into an empty room.
- Every session listed with visitor type, time, country and city, device, browser, operating system, referrer and pages viewed
- A geolocational map you can zoom from worldwide down to approximate street level
- Countries and cities ranked by sessions, plus traffic charts by hour, day, month and year
- Export any of it to CSV or XLSX
COMPANY REVEAL
Has the account you're chasing been on your site?
Included on the Pro plan and above
TWIPLA matches visitor IP addresses against company-owned IP ranges. Arrive on your employer's network and the company name shows up. Arrive from home and you get the carrier network instead, clearly marked, so you always know which you're looking at. That makes the search box the sharpest tool here. Type in the business you've been chasing and find out whether they've been reading your site this month. Your competitors are researching you on your own website right now. This is how you find out.
- Search any company by name to see whether they've visited during the time period of your choice
- Every company and carrier network ranked by share of sessions, with session counts attached
- Filter your session list by company name or company category to see the pages a business viewed, then watch the session recording
ABM & PIPELINE
Repeat visits are buying signals. Read them.
Included on the Pro plan and above
One visit is curiosity. Four visits to your pricing page in a week is an account getting ready to buy. Filter your sessions by company and you'll see exactly which pages a business looked at, how often they came back, and what they did while they were there. That turns anonymous traffic into accounts with intent attached, so marketing targets businesses that have already raised their hand and sales calls in warm instead of cold.
- Spot high-intent accounts by which pages they return to and how often
- Build ABM campaigns around businesses that have already shown interest
- Sharpen your ICP using the companies actually visiting, not the ones you assumed would
- Add visits to the pipeline that no form fill would ever have caught
DEVICE INFORMATION
Build for the devices they actually use.
Device type, operating system, browser and screen resolution, each ranked by sessions with its share of your traffic beside it. This is the difference between designing for the setup on your desk and designing for the one your audience is holding. Track it over time and you'll see preferences shift before the shift costs you anything.
- Desktop, mobile and tablet split by sessions and percentage of traffic
- Operating systems, browsers and screen resolutions ranked by usage
- Filter by any time period to catch changes in visitor preferences early
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA walks you to what to do about it.
Every tool runs on the same tracking code, and the filters you set follow you from report to report,. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.
- OBSERVE: See what's happening YOU ARE HERE
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
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