eCommerce Analytics

Your store already tells you what sold. This tells you why.

eCommerce Analytics puts revenue, orders and refunds in the same place as the channel that sent the buyer, the campaign they clicked, the company they work for and the recording of what they did before they paid. Or didn't.

Get started free, eCommerce Analytics included

OVERVIEW

Every number a store owner checks before coffee.

Revenue, orders, average order value, conversion rate and refunds on one screen, for any date range you choose.

Refunds are tracked as their own event, so the revenue you see is the revenue you kept, not the revenue you briefly had.

Every card updates live, with the change against the previous period beside it
Your best day for revenue and orders, set against your all-time record
Checkout-to-purchase ratio and average items per order, so you can tell whether traffic or checkout is holding sales back
Top customers and most viewed products ranked side by side

SALES CHARTS

The gap between "added to cart" and "paid" is where your money is.

Sales trends over time, best sellers by units sold, and every step a buyer takes before the purchase: viewed the product, added it to the cart, added it to a wishlist, started checkout, removed it again.

Most stores only see the purchase. You see the intent that didn't become one, which is the part you can actually fix.

Orders, cart adds and product views split by traffic channel
Every product's SKU, category and views in one table, sortable by any column
Pick any products and chart their revenue by day, week, month or year, against the period before

TWIPLA eCommerce KPIs showing sessions, customers, orders, products sold and gross revenue over time, with cards for net revenue, purchase ratios, average order size, highest revenue day and most orders in a day

REVENUE BY ANYTHING

Not just how much you made. Who made it for you.

Every filter in the platform works here, so revenue can be cut by traffic channel, UTM campaign, country, device, referrer and the company the buyer works for.

Knowing you made money this month is nice. Knowing the paid social campaign made it while the newsletter made none is what changes next month's budget.

See what visitors from ChatGPT and Perplexity actually spend, with AI traffic as its own channel
Every customer listed with their ID, phone number, order count and gross revenue
Save any filter combination as a template and reuse it every month

SETUP

Sixteen events. The same sixteen your developer already knows.

eCommerce Analytics runs on standard events: view item, add to cart, begin checkout, purchase, refund and the rest. They carry the same names GA4 uses, so if your store already reports to GA4, your developer just points it at TWIPLA too.

It works on any website where you can add a script, including WordPress and WooCommerce, TYPO3, Weebly, Smartstore and custom builds, or through Google Tag Manager.

Sign-up, login, share and lead events are included, so the same setup tracks accounts and leads as well as sales
Up to 200 items per event, with tax, shipping, coupons and discounts carried alongside
Up to five category levels per product, plus brand, variant and product image

Guides and stories

Sell more with the data you already have

Connect your store

Which standard events to send, from view item to refund, and how to check they arrive.

Follow the setup guide

Every store report, explained

Revenue, orders, products and customers: what each report shows and how to filter it.

Read the support guide

How Gomag's 4,000 sellers track sales

A webstore builder launched a white-labeled eCommerce suite in seven days.

Read the Gomag story

See what each drop-off costs

Put a value on every checkout step and see which channels bring real buyers.

Explore Conversion & Revenue Tracking

ONE PLATFORM, FOUR STAGES

Most analytics show you what happened. TWIPLA shows you what to do about it.

Every tool runs on one setup, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.