eCommerce Analytics
Your store already tells you what sold. This tells you why.
eCommerce Analytics puts revenue, orders and refunds in the same place as the channel that sent the buyer, the campaign they clicked, the company they work for and the recording of what they did before they paid. Or didn't.
OBSERVEeCommerce Analytics is one of six Observe tools. → Explore them all
Not yet available on Wix.
OVERVIEW
Every number a store owner checks before coffee.
Revenue, orders, average order value, conversion rate and refunds, on one screen, for any date range you choose. Refunds are tracked as their own event, so the revenue you see is the revenue you kept, not the revenue you briefly had.
- Revenue, number of orders and average order value at a glance
- Conversion rate and session-to-sales ratio, so you know how hard your traffic is working
- Refunds tracked separately, so your top line is honest
- Any date range, down to a single day
SALES CHARTS
The gap between "added to cart" and "paid" is where your money is.
Sales trends over time, best sellers by units sold, and every step a buyer takes before the purchase: viewed the product, added it to the cart, added it to a wishlist, started checkout, removed it again. Most stores only see the purchase. You see the intent that didn't become one, which is the part you can actually fix.
- Revenue and order trends charted over any period
- Products ranked by units sold and revenue
- Add to cart, view cart, remove from cart, wishlist and checkout events, so you can see exactly where buyers stop
- Filter by item name, item ID or item category to isolate one product line
REVENUE BY ANYTHING
Not just how much you made. Who made it for you.
Every filter in the platform works here, so revenue can be cut by traffic channel, by UTM campaign, by country, by device, by referrer, and by the company the buyer works for. That's the difference between knowing you made money this month and knowing the paid social campaign made it while the newsletter made none. And because the same filters run across the whole platform, the session recordings behind any number are one filter away.
- Revenue by traffic channel, including AI-referred traffic
- Revenue by UTM campaign, so you finally know which campaign paid for itself
- Revenue by country, device, browser, referrer and company
- Filter by customer ID to see an individual customer's purchase history
- Save any filter combination as a template and reuse it every month
SETUP
Sixteen events. The same sixteen your developer already knows.
Not yet available on Wix.
eCommerce Analytics runs on sixteen standard events: view item, add to cart, begin checkout, purchase, refund and the rest. They carry the same names GA4 uses, so if your store already reports to GA4, the work is already done and your developer just points it at TWIPLA too. Works on any website where you can add a script: WordPress and WooCommerce, Shopify, custom builds, or through Google Tag Manager.
- Sixteen standard eCommerce events covering the full buying journey
- Same event names as GA4, so existing tracking maps straight across
- Add it to any website through a script or Google Tag Manager
- Each event carries customer, currency, value and item details
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA walks you to what to do about it.
Every tool runs on the same tracking code, and the filters you set follow you from report to report,. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.
- OBSERVE: See what's happening YOU ARE HERE
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
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