Dashboard

Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period, or specific day, for which you want the dashboard's data to correspond.

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

You also have the possibility to set the dashboard's data to auto-reload every few seconds, minutes or hours depending on your needs.

In the dynamic landscape of website analytics, having the ability to dissect and understand your data is paramount. To empower you with greater control and deeper insights, we're thrilled to announce the introduction of an array of new filters on our Main Dashboards. Let's dive into the exciting new features that will supercharge your analytics experience:

1. UTM Campaign:  UTM parameters play a crucial role in tracking the performance of your marketing campaigns. Now, you can easily filter your dashboard data by specific UTM campaigns to see exactly how each campaign is performing.
2. Page URL:  Dive deep into your website's performance by narrowing down data to specific page URLs. This filter is invaluable for identifying which pages are driving the most engagement, conversion, or perhaps need optimization.
3. Traffic Channel:  Understanding where your website traffic is coming from is vital. The Traffic Channel filter lets you segment your data by channels like organic search, paid search, direct, referral, and more. This insight can help you allocate resources more effectively and refine your marketing strategies.
4. Country Name:  Businesses with a global presence will appreciate the Country Name filter. It enables you to explore user behavior and preferences on a country-specific level, aiding in localization efforts and targeting strategies.
5. Browser Name and Browser Version:  With the Browser Name and Browser Version filters, you can ensure that your website is optimized for the browsers your audience prefers. Identify issues related to specific browser versions and prioritize fixes accordingly.
6. IP:  The IP filter can be a valuable tool for tracking visits from specific IP addresses, such as those from your organization or potential clients. Monitor user activity and tailor your website experience accordingly.
7. Device Type:  Understand how your audience accesses your website by filtering data based on device type. This filter helps ensure that your site is responsive and user-friendly across various devices, from desktops to smartphones.
8. City of Visit:  Drill down into user location data even further by using this filter. This information can be pivotal for local businesses, helping them tailor their content and marketing strategies to specific cities.
9. Operating System:  Ensure optimal performance across different operating systems by filtering data by OS. This information can be used to identify compatibility issues and fine-tune your website for various platforms.
10. Screen Resolution:  This filter is essential for optimizing your website's layout and design. Make sure your site looks stunning on all screen sizes and resolutions by analyzing data through this filter.
11. Company Name and Company Category Filters Associated With Visit:  B2B businesses can derive significant value from these filters. Identify which companies are visiting your site and segment them by industry category. This can inform lead generation strategies and personalized outreach efforts.

These filters are your ticket to a more insightful and optimized digital strategy. By understanding your data at a granular level, you can make informed decisions and stay competitive in the digital world. Keep an eye out for even more exciting features as we continue to enhance our analytics platform. Get ready to supercharge your insights with our new Dashboard filters.

• At the bottom of each tile, there is an option  to "View All" (specific wording will depend on the tile you are viewing). For the example shown in the image above, it is "View All Countries & Cities". Selecting this button redirects you to a specific module with greater detail breakdown. Why not give it a try?
• Almost all tiles contain additional information if you hover over them. Just let your cursor run over various elements and discover how much data is actually packed into a tile. The tooltip will also show a description of the tile and links to both the Glossary and Support Center, which will give you more information.
• Some tiles have a little "Ø icon", giving you yet more information about what it represents. Hover over these icons for more details.
• Hovering your cursor over the section next to the Monthly Page Visits allows you to access more in-depth information about your current plan's allocation. It will also give you the option to upgrade your plan by tapping the "Increase your limits" button.

As you will now start to see, there is a huge wealth of information available to you for each section. See the following segments which will explore each of the tiles in more detail. 

Quick Note: Don't forget to read the general hints about the dashboard tiles!

Within this module, you are being presented an overview of the most useful KPIs about your website's traffic, on a selectable timescale. Get to know more about the following KPIs:

1. Overall Page Visits: The overall number of visits registered on your website pages during the selected time period. Every time a visitor reloads a page or visits a new page on your website, this counts as a view/visit. A visitor can generate multiple page visits during a session - this is why the number of page visits is usually higher than the number of visitors. This is one of the most important metrics to track, as it can define the popularity of a website, the cost of paid partnerships and ads and it can also be proof of growth and trust within the market.  
2. Overall Sessions: A session represents a set of interactions that a single visitor undertakes on a website during a particular period of time (we define the length of a session as 3 hours). A session can include visited pages, triggered events, or e-commerce transactions made by a visitor within a specific time range. Sessions does not differentiate between new and returning visitors  
3. New Visitors: The number of unique visitors who have visited your website in the selected time range for the first time. A visitor can only be counted once as being new.  
4. Returning Visitors: The number of visitors that return to your site, after having already been tracked at least once previously visiting your website (during a session prior to the currently selected time range). If a visitor visits your website twice in the selected time range, they will be counted once as a new visitor and once as a returning visitor.
5. Converting Visitors: The number of visitors that have reached at least one of your website's defined conversion pages during their session on your site.

Important Hints:

• Make sure the desired time period is selected, so that the data matches what you want to see. Default is "Last 30 Days".
• On the top right of this tile, you'll find the filter option that allows you to select the data that you need based on your preferred categories and defined values.
• For a better perspective on the data displayed in the chart, you can select or deselect certain KPI’s simply by clicking on each of them above the graph. Enable just the ones that you are interested in or maintain them all to get a more complete overview.
• Each metric also has a percentage beneath it, which represents a comparison with the previous equivalent period. They can be:
  Green ( You’re on track! ): the data presented has improved in comparison to the previous period
  Red ( You have work to do! ): the data presented has worsened in comparison to the previous period
• This color scheme allows you to see whether your website is on a good track or not – if all or most of your tiles are green, things are working out as they should. If all or most of them are red, you should take action.
• Right between the KPIs selector and the actual graph, there is an option that can be enabled to "Compare to Previous Period" (if it exists). This enables you to get a better view of current data vs. the previous equivalent period. A less intense line of the same color will be displayed in the same graph for each selected KPI.
• In the same place, you are also able to group the data by Days, Weeks, Months or Year intervals.
• The data is presented to you in the form of a line for each KPI. In order to increase clarity, only a few labels are shown right from the start. Don't forget to hover over each dot in the line chart for more details to appear.

This tile displays the six most popular pages within your website and the amount of page visits that were tracked during the selected time period (including reloads). This overview enables you to see which content is the most interesting to your user base. Take your learnings and focus on what your visitors are looking for!

Every row represents a popular page on your website and its relevant information.

1. The title and URL of the page
2. The number of visits recorded for that page
3. A donut chart indicating how much of your overall website's traffic was received by this page within the selected time period

Important Notes:

• The sum of all the percentages shown in this tile does not have to be 100% because other pages may have been visited but are not included in this top six list.
• To view all the pages that have been visited, simply click on the "View all Page Visits" button located at the bottom of the tile. This will take you to a complete list of your website's pages, along with the corresponding view counts for each page.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile displays your website's bounce rate as a percentage within a specified time frame.

The Bounce Rate represents the proportion of website visitors who navigate away from the website after viewing only one page, regardless of how long they stayed or the method of their departure.

The data can be grouped by days, weeks, months, or years within this graph. Moving your cursor over the line will show you more important information, including a comparison of the selected data to the previous period.

Important Notes:

• An increasing bounce rate indicates that visitors aren't engaged by your content or the products/services you provide. Conversely, declining bounce rates suggest that visitors are interested in what they find on the initial page and are exploring further within your website.
• Note that if a visitor reloads that one single page they initially visit, it will be considered a multi-page visit, and will not be counted as a bounce.
• This is the only exception where a decrease in percentage is a good sign, hence the green color. In all other cases, negative percentages in comparison mode will appear red. 
• This metric might not be very accurate for one-page websites.

Web analytics tools can categorize and present website visitors based on various factors, including their location. The geographical location of visitors is vital for delivering content and services that are relevant to their specific needs.

This tile will show you the top six countries from where your website's visitors originate. 

Every row shows one country your visitors were located when visiting your website, reflecting the following information.

1. The flag and name of the country.
2. The number of sessions tracked from each country
3. A donut chart indicating how much of your overall website's traffic was received from each country within the selected time period

Important Notes:

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other countries that your visitors are located in but are not included in this top six list.
• To view all the countries your visitors are coming from, simply click on the "View All Countries & Cities" button located at the bottom of the tile. This will lead you to a complete list of your visitor's origins (even city-based), along with the corresponding percentage and total number of visitors based on the selected time period.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile shows the number of visitors that accessed your website within the last five minutes or the ones that are currently visiting it in real time.

On this map, you will see flag pins if you have visitors currently on your website.

If you hover over each round flag pin, you will receive more information about the visitor(s) that are currently navigating your website,  such as the flag, the country, and the number of live visitors. Once you click it, you'll see a tooltip with the following information: 

1. Status: Shows the visitor's status such as New, Returning or Converting.
2. Country/Visitor Location: Displays the flag and name of the country of origin
3. Time: Here you will see how much time has passed since the visitor has started his session on your website
4. Visited Pages: Shows the number of visited pages and tapping the link "Visited X Pages" will redirect you to the Visitor History screen which shows a more detailed information about this visitor
5. Device Information: Shows the device type, operating system and browser used by this visitor

Important Notes:

• This map is independent of the time range selector in the header. It displays the live visitors in real time or the ones that visited within the past five minutes. You can also manually reload the page for an even more accurate insight.
• You can also zoom in/out the map by simply using your mouse scroll wheel while hovering it or using the pinch zoom of your touchpad/screen.
• Selecting the "View Traffic Map" button at the lower part of the tile will get you to a world map where you can see all the visitors in the selected time range, based on their geo-location.

Website visitors (or visitors for short) are people who viewed at least one page of your website. A visitor can be categorized as new, returning, or converting.

This tile provides you with a list of your six most recent visitors on your website. 

Each line represents a visitor's session and contains the following information:

1. Visitor's status and the time of the last visit in that session
   1. New Visitor: this visitor has not visited your website before
   2. Returning Visitor: this visitor has visited your website before
   3. Converting Visitor: this visitor has visited a website's page you defined as conversion page while browsing your site. Could be either a new or returning visitor.
2. Country of origin (indicated by the flag and the country name)
3. The IP Address of each visitor and the company name (if the IP Address is a public one)
4. Device used: desktop, mobile, or tablet.
5. Operating system: Windows, macOS, Linux, Android, etc.
6. Browser used: Chrome, Safari, Firefox, Edge, Opera, etc.
7. The number of visited pages within that session
8. A video recording of the session, if applicable (represented by a video camera icon)

Important Notes:

• This list is independent of the time range selector in the header. It will always display the six latest visitors to your website.
• Hovering over the number of visited pages of the session will reveal a list of the visited pages sorted by the newest first.
• By clicking on the number of visited pages, you will be taken to the Visitor History screen. This screen provides a comprehensive history of the specific visitor, listing all of their visits from the very start.
• Some of the visitor's details, such as the IP address and/or the visited pages history, might be hidden - depending on your selected  Privacy Mode within your settings.
• Clicking the "View All Visitors" button at the bottom of the tile will take you to the Visitors page. There, you can see a complete list of sessions your visitors had during the chosen time range.
• Everything about the corresponding functionality of this module and much more can be found here.

Landing pages are the pages that were first encountered by your visitors within their sessions on your website. 

This tile displays a list of the top six pages of your website where visitors first came when they visited.

This helps you to understand where most of your website's visitors started to browse your site. If you see that most users land on pages of your website that are not important for your business and do not contain the content that you want to emphasize, you should take corresponding measures to guide your visitors to other pages.

Every line shows one page your users interacted with first and the related information

1. The title and URL of the page
2. The number of sessions that started on this page
3. A donut chart indicating how much of your overall website's traffic was received by this page within the selected time period

Important Notes:

• This tile only shows the top six landing pages of your website. If you want to see all your website's landing pages, click on the button "View All Landing Pages" in the lower part of the tile.
• The sum of all the percentages shown in this tile does not have to be 100% because other pages may have been visited but are not included in this top six list.
• Everything about the corresponding functionality of this module and much more can be found here.

Visitors that were directly forwarded from the listed third-party websites to your site.

Within this tile, you can see the top six external websites that have referred traffic to your website during the selected period of time.

This overview helps you to see which other websites support you in generating traffic and allows you to better understand your user base. Check why your visitors mostly came from a website (what content do they have, what call to actions, etc.) and use this !

Every line shows one referrer and the following information:

1. URL of the referrer (and its favicon if the case)
2. The number of sessions that were tracked coming from that referring site
3. A donut chart indicating how much of your overall website's traffic was coming from this source during the selected time period.

Important Notes:

• This represents only the top six referring sites. If you want to see all the third-party referrers to your website, click on the button "View All Referrers" in the lower part of the tile.
• The sum of all the percentages shown in this tile does not have to be 100% because other referrers may not  have been included in this top six list.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile displays the six most popular pages (not landing pages) within your website. It shows the website's pages that received the highest number of sessions throughout the selected time period. Note that a session may include multiple views of the same page.

Know more about the Top Visited Pages tile here, or everything about the corresponding functionality of this module and much more can be found here.

This tile gives you insight about the top six operating systems that were used by your website's visitors when visiting your site. 

This figure helps you to see whether you should optimize your website for a certain OS, as most of your visitors use it (or find out why people with a certain OS are not visiting your website)

Every row shows one popular operating system your users' devices have and the related information:

1. Operating Systems name: Windows, MacOS, Linux, Android, etc.
2. The number of sessions that were tracked coming from that OS
3. A donut chart indicating how much of your overall website's traffic was coming from that specific OS during the selected time period

Important Notes:

• This list represents only the top six most popular operating systems. If you want to see all of them, click on the button "View All Operating Systems" in the lower part of the tile.
• The sum of all the percentages shown in this tile does not have to be 100% because there might be other Operating Systems that were used by your visitors but are not included in this top six list.
• Everything about the corresponding functionality of this module and much more can be found here.

When a user opens a particular website, the web browser retrieves the necessary content from a web server then displays the resulting web page on the user's device.

Within this tile, you are presented the top six web browsers that were used by your visitors when visiting your site during the selected time period

This view helps you to see whether you should optimize your website for a certain web browser, as most of your visitors use it (or find out why visitors using a certain browser type are not visiting your page).

Every row shows one popular browser your users' devices used to access your website and the related information:

1. Browser name and icon: Chrome, Safari, Firefox, Edge, Opera, etc.
2. The number of sessions that have been made using that browser
3. A donut chart indicating the percentage of your overall traffic used that particular browser

Important Notes:

• The tile only represents the top six most popular browsers used for visiting your website. If you want to see all of them, click on the button "View All Browsers" in the lower part of the tile.
• The sum of all the percentages shown in this tile does not have to be 100% because there might be other browsers that your visitors used but are not included in this top six list.
• Everything about the corresponding functionality of this module and much more can be found here.

Within this tile, you will see the top six display resolutions of the devices that were used by your visitors when visiting your site during the selected period of time.

As you know, there are many different types of mobile phones, tablets, PCs, etc.. All of them might have different screen dimensions, hence different screen resolutions

This data helps you to see whether you should optimize your website for certain screen resolutions, as most of your visitors use it. If you see that a lot of users use a screen resolution that your website is not optimized for, you should change that to obtain better results.

Every row shows one popular screen resolution your users' devices have and the related information

1. Resolution values (width x height) expressed in pixels.
2. The number of sessions that were tracked using devices with that screen resolution.
3. A donut chart indicating how much of your overall website's traffic used devices with that particular screen resolution.

Important Notes:

• The tile only shows the top six most popular display resolutions your visitors' devices used to visit your website. If you want to see all of them, click on the button "View All Display Resolutions" in the lower part of the tile.
• The sum of all the percentages shown in this tile does not have to be 100% because there might be other display resolutions that are not listed in this top six list.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile provides you with the top three device types that were used by your visitors when visiting your site during the selected time period.

This view helps you to see whether you should optimize your website for a certain device type, as most of your visitors use it. If you, for instance, observe that most of your visitors are using mobile phones to access your website and you have not optimized for mobile phones, then you should do so in order to improve the user experience/traffic on your page.

Every row shows a device your visitors have in use and the related information:

1. Device type: Desktop / Tablet / Phone / Unknown
2. The number of sessions that have been tracked using that device.
3. A donut chart indicating how much of your overall website's traffic used that particular device.

Important Notes:

• The tile only displays the top three devices that were used by your website visitors. If you want to see all of them, click on the button "View All Devices" in the lower part of the tile.
• The sum of all the percentages shown in this tile does not have to be 100% because there might be other devices used that are not listed in this top list.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile gives you a brief summary of the most important topics related to the Polls feature. You will be able to:

• View the number of created polls
• Easily be forwarded to the actual module and view all your polls.
• Create a new poll, if there are any remaining slots.
• Check out the average completion rate of your polls, the number of total initiations, and the total responses of all your polls.

Important Note:

• This tile is totally independent from the selected date-range in the header and from the status of your Polls (no matter if they are paused or running).
• Hover over the polls counter for the "Increase Limits" button to emerge which gives you the option to upgrade and get higher limits.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile shows you an overview of the current situation of your Session Recordings feature. You will be able to:

• View the number of current session recordings recorded.
• Get an overview of how many unseen recordings there are overall. Clicking on the counter will redirect you to the full list of recordings, filtered to only show the unseen ones.
• Pause/resume the session recordings feature as a whole.
• See the number of starred recordings overall (the ones that you considered important/interesting and marked with a star at some point).
• See the average duration of all recordings.

Important Note:

• This tile acts completely independently from the selected date range.
• The average duration of the recordings does not always reflect the actual average time spent on the website. This applies only for the sessions that have been recorded, so make sure that the recording settings are as desired before referring to the average duration of your sessions (e.g. if you have set them to only record sessions on specific pages, the average duration will reflect only those visited pages and not your entire website).
• Hover over the Session Recordings counter for the "Increase Limits" button to emerge which gives you the option to upgrade and get higher limits.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile briefly presents you the most important KPIs relating to the Funnels feature. You will be able to:

• View the number of currently created funnels.
• Easily be forwarded to the actual module and check all your funnels.
• Create a new funnel, if there are any remaining slots.
• Check out the highest conversion rate of your active funnels and also the average conversion rate of all funnels (no matter their status)

Important Note:

• This tile is completely independent of the selected date range.
• Hover over the Created Funnels counter for the "Increase Limits" button to emerge which gives you the option to upgrade and get higher limits.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile briefly shows you the most important KPIs related to the Heatmaps feature. You will be able to:

• View the number of currently created heatmaps.
• Easily be forwarded to the actual module and check all your heatmaps.
• Create a new heatmap, if there are any remaining slots.

Important Note:

• This tile is totally independent of the selected date range.
• Hover over the Created Heatmaps counter for the "Increase Limits" button to emerge which gives you the option to upgrade and get higher limits.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile briefly presents you with the most important KPIs related to your Event Tracking feature. You will be able to:

• View the number of  currently tracked events.
• Go to the actual module and check all events within a table.
• Pause/resume the event tracking feature as a whole. You will be presented with the options to disable/enable only the tracking of your manually added events, or the auto-identified ones, or both at the same time (note that this does not apply to Wix sites, on which only the auto tracking of events is possible).

Important Notes:

• This tile is totally independent of the selected date range.
• The limit for the events included is on a monthly basis. Resetting your data will not reset the counter of the fired events. It will start tracking again next month, or from the moment an upgrade takes place and the limit is lifted.
• Hover over the All Triggered Events Tracked counter for the "Increase Limits" button to emerge which gives you the option to upgrade and get higher limits.
• Everything about the corresponding functionality of this module and much more can be found here.

This tile gives you a brief summary of the most important topics in relation to the Survey feature. You will be able to:

• View the number of currently created surveys.
• Easily be forwarded to the actual module and check all your surveys.
• Create a new survey, if there are any remaining slots.
• Check out the average completion rate of all your surveys, the number of total initiations, and sum of responses overall.

Important Note:

• This tile is totally independent from the selected date range and from the status of your Surveys (no matter if they are paused or running).
• Hover over the Created Surveys counter for the "Increase Limits" button to emerge which gives you the option to upgrade and get higher limits.
• Everything about the corresponding functionality of this module and much more can be found here.

This dashboard provides you with an overview of all your website's pages. It contains various page specific metrics that will be massively enhanced over the months to come. You will also be able to create and apply visitor segments very soon. To view more detailed information about your website pages, you can go to the Pages module.

On this dashboard, you'll see the following data based on the time period selected:

1. Page URL: shows the list of page URLs and the current default sorting is by descending number of visits
2. Visits: shows the total number of visits each page URL has received
3. Visitors: shows the total number of visitors(shows both new and returning) who visited each page URL
4. Average Page's Session Duration: shows the average session duration for each webpage based on the selected time range
5. Page's Top Referrer: shows the top referrer for each page URL(Direct visits, google.com, etc.)

Important Notes: There are two ways that you can filter the data that you can see on this section. 

     a. Add advanced filters to specify your results and/or group pages by page level

     b. Add filter by categories and defined values