TWIPLA Guiding TUM's Digitization Strategy
By adopting TWIPLA's consentless enterprise analytics solution, the Technical University of Munich (TUM) has been able to remove its cookie banner and fuel its digital optimization strategy with 400% more website traffic data.
“Without requiring consent, we now have access to the complete anonymous visitor data set. Compared to our previous solution, we have 400 percent more monthly visits to analyze, which allows us to make much more accurate strategic recommendations.”
Norman Macha
Project Manager UX, Website and Relaunch, TUM
Introducing the Technical University of Munich
#28 Globally
One of the top rated universities in the world (QS Rankings).
€1.9 Billion Budget
Spread across four campuses in Germany, and another in Singapore.
53,000 Students
Enrollment has grown 10% since 2020, notably among international students.
TL;DR
Since April 2023, TWIPLA has partnered with the Technical University of Munich (TUM) to provide a complete consentless website intelligence suite, enabling the university to remove its cookie banner while remaining fully compliant with GDPR and ePrivacy.
This transformation enabled TUM to collect data on 400% more visitors previously invisible to analysis (unveiling those visitors that denied consent before the cookie banner was removed) and has significantly improved UX by eliminating intrusive pop-ups, overall offering deeper insights into website performance and visitor behavior.
To further maximize the utility of their data, TWIPLA developed custom dashboards for TUM on request. These dashboards give the university full control over reporting and collaborator access to sensitive data, ensuring tailored insights for various departments and aligning analytics with the university’s achievements.
By adopting TWIPLA’s privacy-first technology, TUM has strengthened its reputation as a secure, innovative, and data-driven institution, delivering a seamless and trustworthy online experience for its 50,000+ students and millions of website visitors.
“We are excited to partner with TUM - which is recognized for its excellence in research, teaching, and innovation, and ranked as one of the best technical universities in the world - and empower them to unlock the full potential of website intelligence. Together, we are driving innovation and enhancing the digital experience for their users.”
Tim Hammermann
CEO, TWIPLA
Why TUM Turned to TWIPLA
- TWIPLA's capacity to provide a complete website intelligence suite with all the tools required for digital optimization guidance in one place.
- Privacy-perfect analytics that can be used legitimately under all global data protection laws without activating a cookie banner relation.
- Opportunity to analyze the 80% of site traffic that is invisible to alternative cookie-based platforms and supercharge insight accuracy.
- Provision of custom dashboards developed on request, enabling tailored reporting and controlled collaborator access to sensitive data.
- Dedicated support from a Customer Success Specialist, ensuring that TUM can maximize the value of TWIPLA's website intelligence suite.
- A cost-effective, fully scalable solution that meets the university’s growing needs without adding operational complexity.
Privacy-First Technology – No More Cookie Banner
TWIPLA enables TUM to eliminate its consent banner, providing seamless data collection, enhanced UX, and 400% more traffic visibility - all with full data privacy compliance.
Thanks to its partnership with TWIPLA, the Technical University of Munich has been able to capitalize on advanced analytics while successfully removing its cookie banner - a key legal requirement under EU law. This has improved the website visitor experience, allowing internet users to browse freely without intrusive pop-ups.
TUM’s website plays a vital role in attracting new students, with 85% of applicants applying without prior contact. By eliminating the need for consent to collect data, the university gained insights on 400% more visitors - including these stealth applicants - and dramatically improved the accuracy of their analytics and website optimization efforts.
In the 2022/2023 academic year, TUM enrolled 52,580 students, growing to 52,931 students in 2024/25. With access to richer data, TUM has been able to make smarter, data-driven decisions, refining its digital strategy and improving engagement across all touchpoints.
Beyond analytics, removing the cookie banner demonstrates TUM’s commitment to privacy-first technology, fostering a safer online environment for its large global community. By leveraging TWIPLA’s consentless insights, TUM can focus on advancing its academic mission and shaping the future of its digital presence with data-driven strategies.
Panoramic Insights – All the Tools, One Powerful Platform
TUM is leveraging TWIPLA’s interconnected analytics toolkit to gain seamless insights and optimize website performance.
TWIPLA provides TUM with a unified platform that consolidates every tool needed to analyze, understand, and improve their website. By offering a complete suite, TUM can tackle their digital goals without relying on fragmented solutions or additional integrations - some of the key analytics problems solved by TWIPLA.
This holistic approach eliminates data silos, giving TUM a centralized system that not only streamlines analytics but also ensures all insights are accessible in one place. With every feature designed to work together seamlessly, TUM can maximize the utility of their data while simplifying their analytics workflow.
For instance, Alarming Behavior Events flags critical UX issues, which teams can investigate further using tools like Event Tracking or visualize in Session Recordings. This interconnected nature of TWIPLA allows TUM to move effortlessly from identifying a problem to understanding its root cause and resolving it in real time.
Whether they’re analyzing heatmaps to uncover engagement trends or optimizing conversion funnels for student application journeys, TUM has access to every tool they need to refine their digital strategy and enhance the visitor experience.
With TWIPLA’s comprehensive website intelligence suite, TUM is equipped to optimize performance, improve collaboration across teams, and deliver a seamless online experience for students, researchers, and stakeholders alike.
Enterprise Analytics – Tailored to TUM’s Scale and Needs
TUM relies on TWIPLA’s enterprise analytics service for scalable, privacy-first insights, unlimited data tracking, and long-term digital optimization.
The Technical University of Munich benefits from TWIPLA’s enterprise analytics service, designed to support large-scale data needs with a focus on flexibility, privacy, and actionable insights.
With a fully customized website intelligence suite, TUM gains access unlimited data tracking - offering a comprehensive view of visitor behavior across its digital ecosystem. TUM’s custom analytics package supports millions of monthly page views, with insights delivered via TWIPLA’s global GeoCDN for optimal performance.
The university's digital management team also benefits from unlimited session recordings, heatmaps, conversion funnels, event tracking, and custom dashboards, enabling deep behavioral analysis and data-driven decision-making.
To maximize long-term data utility, TWIPLA provides up to 24 months of session recording storage, ensuring access to critical behavioral insights over time. TUM also gains priority access to new features, keeping their analytics capabilities at the forefront of innovation.
A dedicated premium customer success manager ensures that TUM’s analytics strategy aligns with institutional objectives, providing expert guidance for ongoing optimization.
For organizations with even greater demands, TWIPLA offers fully customized enterprise plans with scalable pricing, tailored to website performance, traffic volume, and specific business needs.
With its privacy-first, flexible analytics solutions, TWIPLA helps enterprise clients like TUM refine digital strategy, optimize visitor experiences, and drive data-backed decision-making at every level.
By choosing TWIPLA, TUM ensures long-term digital success while advancing its mission as a data-enabled university through a scalable and privacy-compliant analytics solution.
Custom Dashboards – Personalization Meets Precision
At the request of the Technical University of Munich, TWIPLA developed a fully customizable dashboard feature tailored to their specific needs. This solution provides TUM with complete control over their analytics while ensuring strict data access management.
The feature allows TUM to create custom report panels using 43 available data blocks, with the flexibility to add, move, or remove them as needed. Each dashboard can be named for easy reference, streamlining data organization and accessibility.
Crucially, TUM can control collaborator access, ensuring teams only see relevant data. This enhances collaboration while safeguarding sensitive information.
The seamless deployment of these dashboards has empowered TUM to optimize their digital strategy with tailored insights that align with their institutional goals.
Interested in Following TUM’s Lead?
Schedule a call with TWIPLA’s enterprise analytics specialist to explore customizable solutions that provide powerful insights, optimize your digital strategy, and drive measurable success.
To explore how TWIPLA can empower your business, schedule a call with one of our analytics specialists. During this session, we’ll demonstrate how TWIPLA’s scalable enterprise analytics suite can provide actionable insights tailored to your organization’s needs and goals.
We’ll showcase how TWIPLA’s comprehensive tools - such as custom dashboards, session recordings, and event tracking - can eliminate data silos and maximize the utility of your website data. Whether you’re optimizing performance, enhancing engagement, or driving strategic decision-making, TWIPLA’s analytics suite offers flexibility to grow with your business.
Our custom pricing plans are designed to align with your website’s performance figures, ensuring a solution that fits your operational scale and budget. From advanced functionality to privacy-first tracking, TWIPLA empowers enterprise clients with the tools needed to achieve their digital optimization goals with confidence.
By partnering with TWIPLA, you’ll unlock the full potential of your website data, supporting smarter strategies, seamless collaboration, and measurable success for your business.
