Campaign Engagement

Every campaign gets clicks. Not every campaign gets you anywhere.

Campaign Engagement follows your UTM traffic past the click. Which campaign, which source, which creative, and what those people actually did once they landed on your site.

Get started free, Campaign Engagement included

UTM URL BUILDER

Build the link here. Skip the spreadsheet.

Every marketer has a spreadsheet of hand-typed UTM links, and every marketer has broken a campaign with a typo in it.

Build your tracked URLs inside the platform instead, then share them and watch the traffic arrive in the same place you built them. One tool, start to finish.

All eight parameters, including the three newer ones: source platform, creative format and marketing tactic
Source, medium and campaign are required, so a half-built link never goes out
Examples under every field, and the finished link copies to your clipboard in one click

TWIPLA UTM URL Builder form with fields for website URL, campaign name, source, medium and term, each with an example underneath

CAMPAIGN BREAKDOWN

Not just which campaign worked. Which part of it.

Break the traffic down by source, medium, term and content. That's how you learn the LinkedIn version beat the email version, or that one creative did all the work while the other three did none.

Then set it against the traffic that arrived without a campaign, day by day, and see what the campaign really added.

See which weekday each source and campaign brings people in, so you know when to hit send
Narrow any chart to source platform, creative format or marketing tactic with a single filter
Follow campaign sessions by day, week, month or year
Save any filter combination as a template and reuse it on the next campaign

MY UTM CAMPAIGNS

The campaign that won, and the one you should stop paying for.

Every campaign side by side, from the day its first visitor arrived, with visitors, page views and the date it peaked. Plus the pages people read and the countries they came from.

A campaign that sends 5,000 people to the wrong page in the wrong market isn't a success. This is where you find out.

Every campaign session listed individually, with the visitor's country, whether they're new or returning, and how many pages they read
Change against the previous period on every campaign, so a fading one stands out
Campaign sessions pinned on a world map by country
Filter by company, landing page, device or country to see who each campaign actually reached

TWIPLA table of UTM campaigns ranked by visitors, with page views, change against the previous period and each campaign's top date

Learn more

Make every campaign count

Tag your first campaign

Build a UTM link, share it, then watch the campaign results arrive in real time.

Read the support guide

Watch what campaign visitors actually did

Filter recordings by UTM campaign and replay the visits each ad bought you, click by click.

Explore Session Recordings

Six ways to see what drives results

Attribution use cases that tie each campaign and channel to real conversions.

Read the use cases

Ask which campaign earned its budget

Ask TWAIA which campaign brought the most engaged visitors, and get the answer with the chart attached.

Explore TWAIA AI Assistant

From clicks to revenue

Put a value on every conversion and see which campaign actually earns its budget.

Explore Conversion & Revenue Tracking

Share one campaign, nothing else

Filter a dashboard to a single UTM campaign and share it view-only with a client or colleague.

See how dashboard sharing works

ONE PLATFORM, FOUR STAGES

Most analytics show you what happened. TWIPLA shows you what to do about it.

Every tool runs on one setup, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.

Explore all features

The rest of the Observe stage

Explore Live Visitor Activity

Watch visitors arrive on a live map, see which pages they’re reading and where they came from, second by second. Filter by channel, country or device and spot an AI referral or a big customer the moment they land.

Explore Traffic Sources & Exit Paths

Every visit sorted by channel, from search and email to paid ads and AI tools like ChatGPT. Follow the trend for each one, then see which links send people away and to where. You’ll know which routes are worth more effort and which leak traffic.

Explore Audience Intelligence

Every session with its time, location, device and pages viewed, mapped down to street level. See the hours and days your audience turns up, the businesses researching you by name, and the devices and browsers they really use. Not just how many visited, but who they were.

Explore Competition, Industry & Regional Benchmarks

Pick a region and an industry and put your numbers next to the real averages from hundreds of thousands of websites. See the gap on every device, browser and screen size, and know exactly where you’re ahead and where you’re losing visitors.

Explore eCommerce Analytics

Revenue, orders, refunds and average order value, tied to the channel, campaign and company that brought each sale. See where shoppers add to cart but never pay, and fix the gap that costs you the most.