Campaign Engagement
Every campaign gets clicks.
Not every campaign gets you anywhere.
Campaign Engagement follows your UTM traffic past the click.
Which campaign, which source, which creative, and what those people actually did once they landed on your site.
OBSERVECampaign Engagement is one of six Observe tools. → Explore them all
UTM URL BUILDER
Build the link here. Skip the spreadsheet.
Every marketer has a spreadsheet of hand-typed UTM links, and every marketer has broken a campaign with a typo in it.
Build your tracked URLs inside the platform instead, then share them and watch the traffic arrive in the same place you built them. One tool, start to finish.
- All eight parameters, including the three newer ones: source platform, creative format and marketing tactic
- Source, medium and campaign are required, so a half-built link never goes out
- Examples under every field, and the finished link copies to your clipboard in one click
CAMPAIGN BREAKDOWN
Not just which campaign worked. Which part of it.
Break the traffic down by source, medium, term and content. That's how you learn the LinkedIn version beat the email version, or that one creative did all the work while the other three did none.
Then set it against the traffic that arrived without a campaign, day by day, and see what the campaign really added.
- See which weekday each source and campaign brings people in, so you know when to hit send
- Narrow any chart to source platform, creative format or marketing tactic with a single filter
- Follow campaign sessions by day, week, month or year
- Save any filter combination as a template and reuse it on the next campaign
MY UTM CAMPAIGNS
The campaign that won, and the one you should stop paying for.
Every campaign side by side, from the day its first visitor arrived, with visitors, page views and the date it peaked. Plus the pages people read and the countries they came from.
A campaign that sends 5,000 people to the wrong page in the wrong market isn't a success. This is where you find out.
- Every campaign session listed individually, with the visitor's country, whether they're new or returning, and how many pages they read
- Change against the previous period on every campaign, so a fading one stands out
- Campaign sessions pinned on a world map by country
- Filter by company, landing page, device or country to see who each campaign actually reached
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA tells you what to do about it.
Every tool runs on the same setup, and the filters you set follow you from report to report,. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.
- OBSERVE: See what's happening YOU ARE HERE
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
