Four stages. One platform.
Most analytics show you what happened. TWIPLA tells you what to do about it.
Four connected stages, one lightweight setup, and unified filters that follow you from report to report: see what's happening, see how visitors behave, see what it costs you, and execute what to do next.
THE WHOLE PLATFORM Available on every plan, Free included → Compare plans
One Connected Workflow, from Observation to AI-Powered Action
Each stage picks up where the last one left off. Start at Observe, or jump straight to the stage you need
CLICK A STAGE FOR THE OVERVIEW
Or a tool below for the details.
STAGE 1 OF 4
Observe (Performance)
Who is my audience and what's happening across my website?
See what's happening on your website: who's there, where they came from, what they did, and how you compare to your sector.
- Live Visitor Activity →
Who is on your website this second, and what they're looking at. Zero delay - Traffic Sources & Exit Paths →
Every route in, including AI. Every click out - Audience Intelligence →
Who your visitors are, what they use, and which companies they work for - Campaign Engagement →
What your UTM traffic did after the click, down to the creative that worked - Competition, Industry & Regional Benchmarking →
Your numbers against the real average for your sector and region, as well as wider market comparisons - eCommerce Analytics →
What sold, and the channel, campaign and company behind every order
STAGE 2 OF 4
Analyze (Behavior)
How are visitors actually engaging with my website?
See how visitors actually behave on your pages: what they click, how far they scroll, where they get stuck, and what they'd tell you if you asked.
- Event Tracking & Visitor Journey Analysis →
Every button, form and click recorded automatically, and anything else you define, read back as one journey. - Heatmaps →
Where they click, move and scroll, on one page or every page like it. With the numbers. - Session Recordings →
Real visits replayed, filtered down to the ones that matter before you press play. - UX Health Score & Friction Monitoring →
Automatically flags rage clicks, dead clicks, form validation loops, and viewport errors, summarized into a single UX Health Score. - Visitor Surveys & Polls →
Ask visitors why, with a poll on the page it's about or a survey you send anywhere. Poll answers come tied to the visitor who gave them.
STAGE 3 OF 4
Understand (Outcomes)
What's driving or hurting my website results?
See what visitor behavior is costing you: what each dropoff is worth, which source pays for itself, and what's worth fixing first.
- Conversion & Revenue Tracking →
Put a clear financial value on every conversion step. See which campaign, channel, and company earned it, build visual funnels, and pinpoint exact drop-off leaks.
STAGE 4 OF 4
Act (Educated)
How do I execute a data-backed growth strategy?
Your data stops just describing the problem and starts giving you the exact playbooks to fix it.
- TWAIA AI Assistant →
Ask questions in plain language and get instant answers built from your live site data . Complete with charts, root-cause diagnoses, and recommended next steps. - Growth Engine →
Automated action cards for content creation, UX friction fixes and GEO/AI citations. Ranked by projected traffic and conversion impact.
WHY IT'S ONE PLATFORM
Thirteen tools. One track setup.
Filters that follow you between tools.
One setup
Set it up once. Every tool in every stage runs on it, including the ones we add later. Turn on a new feature and it's already collecting.
Filters that follow you
Set a filter in one report and it's still applied when you open the next. Filter by campaign in Observe, switch to Session Recordings, and you're watching that campaign's visitors. A number on any page becomes a recording, a funnel or an answer in one click.
Every visitor with or without a banner
Cookieless, first-party tracking. Run it in Maximum Privacy mode and it needs no consent banner at all, anywhere in the world. Already have a banner? It slots in behind that instead. Either way, the picture is built from all of your traffic.
TALK TO A HUMAN
One call. One person. All four stages.
Book a demo and you get a person, not a webinar. Dragos will walk you through the platform on a live site like yours, from what's happening to what to do about it, and answer whatever you ask on the way. Bring the question you can't answer today.
