Features

Every Analytics Tool Your Website Needs - All in One Place

Intuitive - Accurate - Secure

<p>Simple, One-Click Installation</p>

Simple, One-Click Installation

<p>Immediate Data Processing</p>

Immediate Data Processing

Three Pillars of Insights

Scroll Through the TWIPLA Toolkit

Website Statistics Features

TWIPLA gives you all the website statistics you need to understand how your site is performing. Use this information to improve your site, manage resources, and plan outreach. This way, you can make better decisions and grow your business.

TWIPLA features - website statistics tools - performance overview
website statistics tools - customizable dashboards
website statistics tools - website traffic source analysis
TWIPLA features - website statistics tools - visitor breakdown
TWIPLA features - website statistics tools - hardware information
Outbound Click tracking

Website Statistics Features

TWIPLA gives you all the website statistics you need to understand how your site is performing. Use this information to improve your site, manage resources, and plan outreach. This way, you can make better decisions and grow your business.

Overview

Track your website’s key performance metrics in one place.

How Overview Works
Dashboards

Customizable reports with insights from all TWIPLA tools in one place.

How Dashboards Works
Traffic Structure

Track how all your digital channels are performing.

How Traffic Structure Works
Visitors

Get a visitor-by-visitor view of your traffic, including location, browsing behavior, and traffic trends over time.

How Visitors Works
Devices

Analyze traffic by device type, operating system, browser, and screen resolution.

How Devices Works
Outgoing Traffic

See where visitors go after they leave your site.

How Outgoing Traffic Works

Website Statistics Features

TWIPLA gives you all the website statistics you need to understand how your site is performing. Use this information to improve your site, manage resources, and plan outreach. This way, you can make better decisions and grow your business.


TWIPLA features - website statistics tools - performance overview

Overview

Track your website’s key performance metrics in one place.

How Overview Works
website statistics tools - customizable dashboards

Dashboards

Customizable reports with insights from all TWIPLA tools in one place.

How Dashboards Works
website statistics tools - website traffic source analysis

Traffic Structure

Track how all your digital channels are performing.

How Traffic Structure Works
TWIPLA features - website statistics tools - visitor breakdown

Visitors

Get a visitor-by-visitor view of your traffic, including location, browsing behavior, and traffic trends over time.

How Visitors Works
TWIPLA features - website statistics tools - hardware information

Devices

Analyze traffic by device type, operating system, browser, and screen resolution.

How Devices Works
Outbound Click tracking

Outgoing Traffic

See where visitors go after they leave your site.

How Outgoing Traffic Works

More Website Statistics Features

Landing & Referrer Pages

Track how pages perform as landing pages, conversion pages, and referral entry points.

How Landing & Referrer Pages Works
UTM Campaigns

Measure how well your marketing campaigns perform.

How UTM Campaigns Works
Competition Analysis

Compare your website’s performance against competitors across industries and countries.

How Competition Analysis Works
Company Reveal

Match website visitors to their business network or related company.

How Company Reveal Works
eCommerce Statistics

Track key performance indicators, customer purchases, and detailed sales data for your webstore.

How eCommerce Statistics Works
Advanced Conversion Analytics

Define your own conversion events, assign them a monetary value and track which traffic channels, UTM campaigns, devices, referrers and much more generate the most conversions on your website.

How Conversions Works

More Website Statistics Features


TWIPLA features - website statistics tools - landing and referrer page performance

Landing & Referrer Pages

Track how pages perform as landing pages, conversion pages, and referral entry points.

How Landing & Referrer Pages Works
TWIPLA features - website statistics tools - campaign tracking

UTM Campaigns

Measure how well your marketing campaigns perform.

How UTM Campaigns Works
TWIPLA features - website statistics tools - competition analysis

Competition Analysis

Compare your website’s performance against competitors across industries and countries.

How Competition Analysis Works
TWIPLA features - website statistics tools - company reveal

Company Reveal

Match website visitors to their business network or related company.

How Company Reveal Works
TWIPLA features - website statistics tools - eCommerce Statistics

eCommerce Statistics

Track key performance indicators, customer purchases, and detailed sales data for your webstore.

How eCommerce Statistics Works
Conversion Analytics

Advanced Conversion Analytics

Define your own conversion events, assign them a monetary value and track which traffic channels, UTM campaigns, devices, referrers and much more generate the most conversions on your website.

How Conversions Works

More Website Statistics Features

TWIPLA features - website statistics tools - landing and referrer page performance
TWIPLA features - website statistics tools - campaign tracking
TWIPLA features - website statistics tools - competition analysis
TWIPLA features - website statistics tools - company reveal
TWIPLA features - website statistics tools - eCommerce Statistics
Conversion Analytics

TWAIA: Your AI Analytics Assistant

Advice and Guidance Whatever Your Query

TWAIA follows you across TWIPLA, ready to answer any question, explain metrics in plain words, and guide you at every step. She’s your always-on AI copilot inside the platform, transforming raw data into crystal-clear insights and turning tricky analytics into guidance so simple it feels like magic.

Available to all Premium Plan users, TWAIA highlights visitor behaviors that matter most, like showing where people get stuck, which session recordings to watch, and which frustration signals might be hurting conversions.

And if you ever need a human touch, live chat support is also only a click away.

Behavior Analytics Features

Turn complex visitor data into clear, visual insights. See how users navigate your site, where they drop off, and what actions they take. Use these behavior analytics tools to better understand customers, improve UX, and boost conversions.

Event Tracking

Track any visitor action, even those not recorded by default, for fully customized insights.

How Event Tracking Works
Session Recordings

Watch real session videos to see how visitors navigate the site

How Session Recordings Works
Heatmaps

See how visitors interact with your webpages as a group.

How Heatmaps Works
Conversion Funnels

Identify bottlenecks, dropouts, and other obstacles to purchase.

How Conversion Funnels Works

Behavior Analytics Features

Turn complex visitor data into clear, visual insights. See how users navigate your site, where they drop off, and what actions they take. Use these behavior analytics tools to better understand customers, improve UX, and boost conversions.


TWIPLA features - visitor behavior analytics tools - custom event tracking

Event Tracking

Track any visitor action, even those not recorded by default, for fully customized insights.

How Event Tracking Works
Watch real session videos to see where users click

Session Recordings

Watch real session videos to see how visitors navigate the site

How Session Recordings Works
Heatmaps TWIPLA analytics

Heatmaps

See how visitors interact with your webpages as a group.

How Heatmaps Works
TWIPLA features - visitor behavior analytics tools - conversion funnels

Conversion Funnels

Identify bottlenecks, dropouts, and other obstacles to purchase.

How Conversion Funnels Works

Behavior Analytics Features

Turn complex visitor data into clear, visual insights. See how users navigate your site, where they drop off, and what actions they take. Use these behavior analytics tools to better understand customers, improve UX, and boost conversions.

TWIPLA features - visitor behavior analytics tools - custom event tracking
Watch real session videos to see where users click
Heatmaps TWIPLA analytics
TWIPLA features - visitor behavior analytics tools - conversion funnels

Visitor Communication Features

Ask users questions and gather feedback directly. Confirm what needs improvement or spot hidden issues. Then, use these visitor communication insights to enhance your website.

TWIPLA features - visitor communication tools - website polls
TWIPLA features - visitor communication tools - website surveys

Visitor Communication Features

Ask users questions and gather feedback directly. Confirm what needs improvement or spot hidden issues. Then, use these visitor communication insights to enhance your website.

Polls

Create in-page questionnaires and control who sees them and when.

How Polls Works
Surveys

Publish off-page questionaires and share the link anywhere.

How Surveys Works

Visitor Communication Features

Ask users questions and gather feedback directly. Confirm what needs improvement or spot hidden issues. Then, use these visitor communication insights to enhance your website.


TWIPLA features - visitor communication tools - website polls

Polls

Create in-page questionnaires and control who sees them and when.

How Polls Works
TWIPLA features - visitor communication tools - website surveys

Surveys

Publish off-page questionaires and share the link anywhere.

How Surveys Works

Privacy-First: Our Priority - Your Choice

TWIPLA Meets All Global Privacy Laws by Default

Dynamic Privacy Center

Data capture across all TWIPLA features is governed by the Privacy Center. Choose Maximum Privacy Mode and meet all global data privacy requirements. Alternatively, select from one of three other levels or customize collection by visitor country of origin. The choice is yours:

Globally Compliant by Default

TWIPLA is automatically set to Maximum Privacy Mode at first launch.

How it Works
Four Intuitive Privacy Modes

Toggle between three additional data privacy modes.

How it Works
Customize Data Capture by Country

Choose a different level for any visitor country you choose.

How it Works
Comprehensive Legal Support

Precise information about all global data protection laws.

Visit Our Privacy Portal

Dynamic Privacy Center

Data capture across all TWIPLA features is governed by the Privacy Center. Choose Maximum Privacy Mode and meet all global data privacy requirements. Alternatively, select from one of three other levels or customize collection by visitor country of origin. The choice is yours:


TWIPLA features - data privacy compliant analytics tools

Globally Compliant by Default

TWIPLA is automatically set to Maximum Privacy Mode at first launch.

How it Works
TWIPLA features - choose the privacy level for TWIPLA analytics tools

Four Intuitive Privacy Modes

Toggle between three additional data privacy modes.

How it Works
TWIPLA features - custom country data - TWIPLA analytics tools

Customize Data Capture by Country

Choose a different level for any visitor country you choose.

How it Works
Privacy center legal expertise TWIPLA analytics

Comprehensive Legal Support

Precise information about all global data protection laws.

Visit Our Privacy Portal

Dynamic Privacy Center

Data capture across all TWIPLA features is governed by the Privacy Center. Choose Maximum Privacy Mode and meet all global data privacy requirements. Alternatively, select from one of three other levels or customize collection by visitor country of origin. The choice is yours:

TWIPLA features - data privacy compliant analytics tools
TWIPLA features - choose the privacy level for TWIPLA analytics tools
TWIPLA features - custom country data - TWIPLA analytics tools
Privacy center legal expertise TWIPLA analytics

Privacy-Perfect - Wherever Your Visitors Are

Countries have different regional, national, and federal laws. It can be difficult to know your exact responsibilities. But we're privacy advocates, it's our mission. And we're data compliant no matter where businesses or their customers are located. Here are just some of the laws that TWIPLA complies with:

Privacy Laws Europe Twipla
Privacy Laws Canada Twipla
TWIPLA features - privacy compliant tools - CCPA
Privacy Laws UK TWIPLA

Privacy-Perfect - Wherever Your Visitors Are

Countries have different regional, national, and federal laws. It can be difficult to know your exact responsibilities. But we're privacy advocates, it's our mission. And we're data compliant no matter where businesses or their customers are located. Here are just some of the laws that TWIPLA complies with:

GDPR (European Union)

We meet the requirements of the strictest personal data privacy law.

Learn More
PIPEDA (Canada)

We meet the requirements of Canada's personal data privacy law.

Learn More
CCPA (California)

We meet the requirements of the first US personal data privacy law.

Learn More
DPA (United Kingdom)

We meet the requirements set by the UK Data Privacy Law.

Learn More

Privacy-Perfect - Wherever Your Visitors Are

Countries have different regional, national, and federal laws. It can be difficult to know your exact responsibilities. But we're privacy advocates, it's our mission. And we're data compliant no matter where businesses or their customers are located. Here are just some of the laws that TWIPLA complies with:


Privacy Laws Europe Twipla

GDPR (European Union)

We meet the requirements of the strictest personal data privacy law.

Learn More
Privacy Laws Canada Twipla

PIPEDA (Canada)

We meet the requirements of Canada's personal data privacy law.

Learn More
TWIPLA features - privacy compliant tools - CCPA

CCPA (California)

We meet the requirements of the first US personal data privacy law.

Learn More
Privacy Laws UK TWIPLA

DPA (United Kingdom)

We meet the requirements set by the UK Data Privacy Law.

Learn More

TWIPLA features - privacy compliant tools - SAAS integration

WHITE LABEL FOR SAAS

Seamlessly Integrated WI* for SaaS Platforms

Add all or any of our privacy-first WI* features into your platform, via iFrame or API. Provide additional value and differentiation, improve product stickiness, and create an effortless new revenue stream.

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