Conversion Funnels
Map Website Journeys and See Where Visitors Drop Off
Use Conversion Funnel Insights to Maximize ROI
Build Funnels with Any Depth of Detail or Complexity
Specific Webpage Visits
Track visits to defined pages — like your homepage or pricing.
Custom URL Pattern Visits
Group similar URLs into one funnel level — e.g. /blog/ or /products/.
Custom Event Triggers
Track unique in-page actions you define — like modal opens or multi-step forms.
eCommerce Event Triggers
Track store activity — like product views or cart adds.
Predefined Auto Event Triggers
Use built-in TWIPLA events like clicks, hovers, and field changes.
Outbound Link Clicks
Track clicks to external sites — like partner pages or social links.
Introducing Conversion Funnels
Guide More Visitors to Action
Conversion Funnels is an intuitive tool that helps you structure and analyze any website journey that you want to understand. See how many visitors enter each flow, how many complete it, and where they drop off along the way. It's designed to surface friction so you can fix what’s broken and grow your ROI.
TWIPLA has streamlined conversion optimization. Create a funnel in seconds, then instantly spot problem stages. Compare different funnels side by side. Watch real session recordings of dropouts or alarming behavior events to uncover the why behind missed conversions, and use those insights to increase the likelihood of key actions.
Why Use Conversion Funnels?
- Understand how visitors move through your website at any level
- Spot where drop-offs are hurting performance and your goals
- Identify and reduce friction to increase conversions
- Make smarter decisions based on real behavior - not guesswork
Powerful Conversion Funnel Analytics
Remove Pain Points from Customer Journeys
Intuitively Designed
Create a Funnel in Seconds
We’ve simplified the process of conversion funnel analysis. Just decide how many steps to include — up to 14 — and define each one using pages, custom URL patterns, in-page actions (like clicks or form submissions), eCommerce events, or even alarming behavior signals. Name your stages, save the funnel, and start collecting insights right away.
You can also set a visitor capture limit to manage resources and reduce noise from casual visits. This ensures you're focusing on engaged users who are most relevant to conversion rate optimization.
For added insight, set an expected conversion rate. This gives you a benchmark for performance and helps highlight underperforming stages. It’s a simple way to track whether changes to your pages are moving the needle over time.
Funnel ROI Optimization
Improve Your Paths to Conversion
Once your funnel is live, TWIPLA makes it easy to explore how visitors actually move through the flow. The intuitive color-coded visualizer highlights conversion rates and drop-offs between each step — whether that’s a webpage, in-page action, or behavior signal. You can filter results by time, visitor segments, or traffic source for deeper insights.
Then, head into each level to see what’s really going on. Compare funnel performance over time or side by side, and watch session replays of real dropouts to uncover the hidden friction points that website statistics alone can’t explain.
It’s a fast, focused way to spot underperforming steps, make targeted fixes, and track whether your changes are really moving the needle. Whether you're optimizing a checkout flow or a demo request path, TWIPLA helps you build smarter journeys that convert better.
Holistic Performance Overview
Compare Funnels At-a-Glance
While a small website or blog may only have a handful of funnels, large enterprises can have a complex network of hundreds that need analyzing. We've designed TWIPLA to meet the requirements of any business and you can create as many as you need, plan dependent.
We've also made it easy to compare funnel performance. So jump in and see how they're doing side-by-side. Then switch between table and card view. Quickly rename them for ease of identification. Copy a link and share it with contributors. Delete any you don't need.
See the key stats for each: total page levels, visitors, conversions, and conversion rates. Understand how they're doing comparatively in the date range of your choice. Add a multi-level filter or saved filter template. Then, quickly identify which funnel to work on today.
Granular Exit Analytics
Watch Videos of Real Dropouts
Identifying problem pages is one thing, but figuring out how to make them better can be tricky. But not with TWIPLA. As a complete website intelligence solution, you have all the tools at your disposal to really focus in on visitor behavior and then improve results.
So with one click, jump to a library of Session Recordings on each of the visitors that have dropped out of the funnel. Watch videos of real user journeys and quickly understand why they're not doing what you want them to. Then, fix issues and see your conversions soar.
Alternatively, activate a Heatmap on the problematic page. Generate a Poll to also collect feedback from users. Or go to the Pages web statistics module and find performance insights from any angle. Leverage the power of TWIPLA and get the results you expect.
What Are Conversion Funnels? A Guide for Digital Marketers
What are conversion funnels if not the best way to directly influence conversion rates - a key business KPI? Learn more about this strategy in our guide collection!
