Conversion & Revenue Tracking
See where the journey breaks and what fixing it is worth.
Conversion & Revenue Tracking lets you define what counts as a conversion, attach a value to it, and map the path visitors take to get there. Then it shows you where they drop out, plays you the recording, and tells you which channel, campaign or country is actually paying.
UNDERSTANDConversion & Revenue Tracking is our first Understand tool, with more coming soon. → Explore all features
Define it. Map it. Price it.
Conversion Events
Decide what counts as a win on your site, and what each one is worth.
Conversion Funnels
Map every route to a conversion, from the first page to the last.
Revenue by Source
Every conversion traced back to the traffic that brought it.
CONVERSION EVENTS
A conversion is whatever you say it is.
A purchase, a demo booked, a PDF downloaded, a form sent, a click through to your app store listing. If it matters to your business, make it a conversion.
Attach a value and a daily goal, and your conversion reports tell you not just that it happened, but what it was worth and how far you are from target.
- Eight ways to define one, from a page visit or URL pattern to an outgoing click, a finished funnel or even a rage click
- Choose which events count in your reports, so a newsletter signup never inflates your sales figures
- Add a note to any event, so everyone knows why it exists and who set it up
- Set your currency once, from euros and dollars to pounds, zloty and lei
FUNNELS
Build the funnel today. See last month's dropoff now.
Most funnel tools start counting the day you create the funnel. This one works from the data you already have, so a funnel built this afternoon shows where visitors have been leaving all along.
Up to 14 steps, in the order you set, and each one can be a page, a URL pattern, a button click, an add to cart, a rage click or an outgoing click to a partner site.
- Every level colored from green to red by how well it converts
- Set the conversion rate you expect and see the gap to the real one
- Cross-domain funnels for journeys that span more than one site
- Save a draft, share the link with your team and export the results
WATCH DROPOUTS
Find the step they left at. Then watch them leave.
Every funnel level has a Watch Dropouts button. Click it and you get the session recordings of the people who got that far and no further. Not a number on a chart, the actual visits.
Each recording shows how many frustration signals it caught, so the worst ones stand out before you press play.
- Pick any level, not just the last, and see who left at each stage
- Stack any recording filter on top, like traffic channel, UTM campaign, country or device
REVENUE BY SOURCE
Which campaign actually paid for itself?
Total sessions, converted sessions, conversion triggers and conversion value sit at the top, with one switch to set them against the previous period.
Then break every conversion down by referrer, traffic channel, UTM campaign, device, browser, screen resolution, country and city. "The paid campaign got 4,000 clicks" becomes "the paid campaign made $/€1,200 in demo bookings, and the newsletter made $/€4,800".
- AI traffic reported as its own channel, so you know what ChatGPT visitors are worth
- Chart sessions, triggers, value or rate by day, week, month or year, and pick several rows to compare
- Open any single conversion event and see it by referrer, country, campaign or any other breakdown
- Filter any table by value or conversion rate to hide the sources that aren't worth your time
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA tells you what to do about it.
Every tool runs on the same setup, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Understand is where behavior gets a price tag. Here's the whole route.
- OBSERVE: See what's happening →
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you YOU ARE HERE
- ACT: See what to do next →
WHERE TO GO FROM HERE
You know what the leak is worth.
Next, watch it, ask what to do, and find out who's leaking.
- Session Recordings: Watch Dropouts from any funnel step, one click
- TWAIA AI Assistant: Ask why the funnel leaks and get the answer with the chart
- Traffic Sources & Exit Paths: Which channels send the visitors who convert, and which don't
