First-Party Tracking Code Setup
Finally analyze the traffic ad blockers hide from you
Track the 80% of Traffic Invisible to Traditional Analytics
Eliminate Noise and Strengthen the Quality of Data and Reports
Get More from Your Complete Visitor Data with 20+ Advanced Tools
Your Blocked Analytics Problem
Why Custom Tracking Codes Are Essential for Eliminating Traffic Loss
Most analytics platforms lose a surprising amount of traffic because they only track visitors when three conditions are met:
- Their browser must allow cookies
- They accept your cookie banner request
- The tracking code loads without being blocked
If any of these fail, the visit disappears before it ever reaches your reports.
TWIPLA closes all three gaps, combining cookieless and consentless tracking with custom domain tracking codes. This first-party delivery solves the ad-blocker issue and restores traffic that typically only appears in server-side totals, far beyond what most analytics tools record.
When the tracking script loads from a domain you control, blockers no longer treat it as third-party, meaning your analytics are not stopped before they start.
Together, these capabilities give you a truer picture of your real traffic than traditional analytics can provide.
Limitations with Traditional Tracking
Your Real Traffic Count Is MUCH Higher Than You Think
The technologies that interfere with tracking have grown far more aggressive in recent years:
- Ad blockers now sit on millions of devices and operate on constantly updated lists of domains known to deliver analytics
- Browsers like Firefox, Safari, Brave and Edge apply their own tracking protections by default, removing third-party scripts before they load
- Network-level filters used by corporate firewalls, schools, public Wi-Fi and privacy-focused DNS services can block analytics scripts before the browser ever sees them.
None of this affects a visitor’s ability to browse your site, but it dramatically affects what your analytics platform can see.
In total, 80% of domain sessions can be excluded before the script has a chance to run, which means your reported traffic is only a small fraction of the total visits.
And with blocking technologies becoming ever-more advanced, this explains why analytics providers that rely on third-party delivery present numbers significantly lower than your true visitor count.
TWIPLA's Innovative Solution
Why First-Party Delivery Maximizes Traffic Tracking
Most filtering systems remove analytics requests because they match known tracking patterns or come from domains that appear on public blocklists.
TWIPLA avoids these triggers by delivering the snippet in a way that aligns with how browsers expect first-party site assets to behave.
Instead of loading from a recognizable tracking endpoint, the snippet is hosted at a domain that belongs to you and therefore blends naturally into the environment of your site. This is great for businesses looking to rebrand or white label analytics. And because it does not resemble the external scripts typically targeted by filters, the snippet runs without being flagged or stopped.
This ensures that visits are recorded consistently, even in environments where standard tracking approaches fail. With the tracking code able to execute reliably across more sessions, your analytics regain the continuity and completeness that traditional methods struggle to maintain.
Your Data Advantage
Restore the Insight Depth Blockers Don’t Want You to See
Switching to a first-party delivery path does more than unblock the tracking script, it changes the quality and reliability of the data you work with every day.
With first-party delivery in place:
- Sessions that previously vanished now appear consistently, rather than slipping through gaps created by blockers
- Trend lines stabilise, instead of dipping unpredictably when a browser update or new blocker rule rolls out
- Traffic patterns become more predictable and meaningful, because they reflect real visitor behaviour rather than the quirks of filtering systems
This renewed stability helps you understand which channels are actually performing, which pages reliably attract attention, and where visitors genuinely fall away during their journey.
With more complete data feeding into your dashboards, insights become clearer and far easier to trust. Conversion rates stabilise, engagement signals reflect real activity, and long-term comparisons stop being distorted by shifting browser rules or filtering visitor behaviour.
As your numbers begin to match what actually happens on your domain, every analytics-driven decision becomes stronger.
Putting Your Complete Traffic Visibility to Work
Explore the suite designed to maximise the impact of your data
Actionable Operational Benefits
The Business Advantage of Seeing All Your Traffic
First-party delivery doesn’t just restore missing sessions, it strengthens the way your business operates. With reliable, uninterrupted tracking in place, you can:
- Allocate budgets with confidence because performance data is no longer distorted by blockers or browser shifts.
- Identify winning channels earlier and scale them faster.
- Detect real drop-off points and fix the issues that actually affect conversions.
- Forecast more accurately using trend lines that reflect real demand, not fluctuating tracking conditions.
- Report numbers that hold up under scrutiny, whether you’re answering to clients, leadership or investors.
Serving analytics through your own domain also strengthens brand trust, giving visitors a seamless first-party experience instead of third-party tracking calls that can feel intrusive or break immersion.
As tracking restrictions continue to tighten, companies relying on third-party delivery will see their visibility decline. TWIPLA’s first-party approach keeps your measurement stable and your decisions grounded in reality, even as the rest of the industry loses more data every year.
Custom Snippet Setup, Made Simple
Turning Your Domain Into a First-Party Analytics Delivery Path
- Add a CNAME entry in your domain’s DNS settings
This links your chosen domain or subdomain to TWIPLA’s tracking endpoint and hides the standard script URLs that appear on public blocklists. Once active, the tracking file is served through your own domain path instead of a third-party asset, preventing blockers and filters from stopping the script before it loads. - Route all tracking requests through your domain
With the snippet now delivered from a first-party path, it loads consistently even in environments where traditional analytics scripts are restricted or removed. No server adjustments, proxy setups or technical configuration are required, and the setup works with any major hosting provider in just minutes. - Benefit from a stable, resilient first-party delivery path
The snippet integrates naturally into your site’s structure, giving your analytics a predictable delivery route that avoids blockers and preserves continuity across sessions. Your data becomes more complete, more stable and far more reliable for long-term decision-making.
Further information can be found in the Support Center.
