Custom Goal Determination
Define yourself what success means for your website.
Monetary Value Assignment
Attach real business value to every key action.
Deep Performance Breakdown
Explore filtered results across traffic, devices, campaigns, and more.
Define, Understand & Improve Conversions
Discover What Really Drives Results
TWIPLA's advanced conversion module allows you to define which visitor actions you consider to be fundamental to your online success. Assign a specific monetary value to each conversion event and then deeply analyze conversion performance based on campaigns, devices, traffic sources, and many more.
With TWIPLA, you have full control over what counts as a conversion and can analyze the achievement of each individual goal. Use this tool to identify and fix dropouts, and focus on what works to grow in the future.
Why Use Conversion Analytics?
Ready for Teams of Any Size
Functionality That Grows With Your Company
Whether you're just starting out or already managing a complex digital ecosystem, TWIPLA adapts to your business. Our advanced conversion analytics give you full control to define conversion events and goals, assign values and analyze progress in real time and across multiple criteria.
For enterprise teams that need even more, from advanced permissions to tailored onboarding, dedicated support, and complete collaboration features, our Custom Enterprise Plan offers a solution built around your exact requirements.
Custom Goal Setting
Define for Yourself What Counts as a Conversion
Success is different for every website and business. With TWIPLA's conversion module, you decide for yourself what qualifies as a conversion event:
- Webpage visited
- URL pattern visited
- Custom event triggered
- eComm event triggered
- Alarming event triggered
- Auto event triggered
- External link clicked
Once all conversion states have been defined, you can sit back and let TWIPLA handle the data collection. You can then freely evaluate, filter, analyze and use the data for optimizations that will boost your conversion rates.
Combine multiple triggers to measure deeper visitor behavior; for example, unique visitors who came to your website via a specific marketing campaign and download a specific piece of content or trigger another event that you deem important.
With TWIPLA's module, you have full control over your website's conversion performance analytics and can ensure that you focus on collecting data on actions or events that actually align with your business goals.
Unifying Data for Deeper Insights
Adopt Interconnected Website and eCommerce Intelligence
TWIPLA combines conversion analytics with 20+ fully integrated tools to unlock insights you won’t get from siloed or stitched-together platforms.
This also includes advanced eCommerce analytics. You can capture standard shopping behaviors - such as product views, adding to carts, checking out, adding products to wish lists, purchases, etc. - across the entire visitor journey. Conversion analytics also allows you to define whether events of this type should also be counted as conversions or assigned corresponding monetary values.
All of this is seamlessly linked to the wider platform toolkit, helping you to identify what is driving your website's online performance, where revenue potential is being lost and how you can regain it.
It's not just about what was converted. It's also about who, how, where and why.
Monetary Value Assignment
Measure the Business Impact of Every Action
Not every conversion carries the same weight when it comes to the online success of your website - that's why TWIPLA allows you to assign a value to individual conversion events.
Record and analyze the monetary development of your defined conversion events with ease; whether it's an event that you measure at $0.01 or even thousands of dollars. Complex historical data sets are generated and analyzed in no time at all. Turn visitor actions into concrete, measurable business results.
Easily compare ROI across pages, regions, channels, UTM campaigns, browsers, and products so you can focus on what drives results, not just clicks.
Filterable Insights
Break Down Conversions by Source, Device & More
Once you have defined your conversion structure, TWIPLA's analytics module organizes related data on key dimensions such as campaign, browser, location, and more. All in one connected view.
The structured visualizations make it easy to identify trends, uncover weak points and monitor conversion performance across various channels, devices, and visitor journeys.
With flexible filters and clear visuals, it’s simple to see what’s working and fix what’s not.
Key views include:
- By Traffic Channel: understand the conversion performance of visitors who access your website via a specific traffic channel
- By UTM Campaign: How do ROI or the conversion values generated by visitors from marketing campaign X compare with those resulting from marketing campaign Y?
- …and many others
Performance Deepdives
See Where Visitors Convert or Drop Off
Every session tells a story, and TWIPLA highlights where visitors reach your conversion events and where they leave.
Drill into journeys by campaign, referral source, or site exit path to uncover friction points. Watch session recordings of dropouts. Filter results by visitor country of origin, page visits, status, or referrer to sharpen your strategy and understand what’s stopping progress.
This level of insight lets you improve the visitor experience with purpose and strengthen outcomes across the full customer journey.
