All the Most Important KPIs of Your Website's Performance at a Glance

Within this web statistics overview, you are being presented the most useful KPIs about your website's traffic, on a selectable timescale. To provide a clearer understanding of this feature, we've organized the article into the following sections:

  1. Understanding Your KPIs
  2. Compare Your Data With a Click

Right above the tiles, you can see the date picker icon. This enables you to select a certain period, or specific day, for which you want the dashboard's data to correspond.

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

The date selector allows you to pick the earliest possible start date, the day this feature has been released. If there is a data reset event for your site (which took place after the launch date), then the start date for data analysis in this view will be the day the reset was accomplished.

Important Note: The app now remembers previously set segments, filters, filter templates, and date intervals, even when you navigate away from the page, log out, or log back in. When your session expires or you close the tab, it automatically switches back to the default setting of "Last 30 Days."

  • Hover the mouse over the name of the block or tile to trigger a tooltip containing a description of the report block, important hints, and a link to the glossary.
  • Hovering the mouse over the graphs will display additional information, including the selected date and the total counts for each Key Performance Indicator (KPI) for that date. If the comparison feature is enabled, it will also show the data for the previous period or year along with the corresponding percentage change.
  • In the upper right corner of each view you have the "Reload" icon: The turning arrow will refresh the entire page on click. You can manually refresh the data as needed.

Traffic is the soul of your website. If there are visitors, there will be clients. Use this information to check how the performance of your website has reacted to actions that you took. We have four KPIs in this report block:

  1. Sessions per Visitor:  Shows how many sessions your visitors produced on average on your website in the selected time period.
  2. Pages per Session:  Shows how many pages are viewed on average per session of your visitors. This number is calculated using all your visitors in the selected time period.
  3. Session Duration:  Shows how much time visitors spend on your site on average (MM:SS) in the selected time period.
  4. Bounce Rate (%):  The percentage of visits when the visitor left your website after only a one-page view. It does not matter how long the visitor was on the page or how they left. We call it a "bounce" if it is a visit with only one interaction with your website.

Important Hints:

  • Each small graph can be expanded by simply clicking the Expand button. The expanded graph will always appear on the left of the screen. When one of the graphs is expanded, the preceding one is immediately collapsed.
  • You can choose to display the data based on a day, a week, a month or a year. 
  • Graphs that contain an average, will not take into account the zeros to be calculated (where applicable). For instance, if the selected time range is last 7 days, but there are visits only for today and for the 4th day back, and 0 data for the others, the averages will be calculated using only these 2 days.
  • The  average session duration will not take into account the sessions with only one visited page. Therefore, it may display a not so accurate time for one-page websites (or sessions that contain only one visit), unless the site is reloaded multiple times. This happens due to the fact that the time spent on the site is deducted as the sum of the exact time of a visit on the first page and the exact time on the next page(s).
  • The percentages are shown in green or red, depending on the increase or decrease of data within the selected period.
  • The percentage color for increasing / decreasing the bounce rate will be reversed, since a decrease in bounce rate indicates an improvement.

At the top left of this report block, you’ll find the Compare radio button that enables the following data comparison options:

  • Compare Previous Period: Compares the current data to the previous period (if it exists).
  • Compare Year over Year Period: Compares the current data to the same period of the previous year(if it exists).

You can now compare your current data to the previous period or on a year-over-year basis. Additionally, you’ll see the dates covered by the previous period or year.

This feature provides a clear view of your current data compared to the previous equivalent period or year, allowing you to track the development of your KPIs over time. The lines in lighter shades represent the data from the previous time period or year. Hovering over these lines will reveal additional information.