Within the Visitors feature of the statistics module, you have five sections that deliver almost all data you need about your website's visitors:
Traffic is the soul of your website. If there are visitors, there will be clients.
If you have even more detailed questions regarding the Visitors section, please do not forget to check out further articles shown at the bottom of this page.
Just right above the table you see a bar which enables you to choose a certain time range or even a day for which the data below should correspond to. It is important to constrain the displayment of data to certain dates or periods in which you ran potential campaigns or took other measures in order to measure how successful these actions were for future planning.
This view provides you with a list of all your latest visitors to your website within the selected date range. Each row of the table presents a visit and displays further information about a visitor. The table is made of the following columns:
This world map shows you where the traffic on your website is actually originating from. It enables you to see right from the start whether there is a strong tendency of visitors coming from a certain continent, country, region or even city.
Geo-location plays an important role in improving the performance of your website, as it allows you to check whether you should optimize your campaigns or content for certain cultural needs, languages, time-zones, etc. – depending whether you want to get even more traffic from this region or start to receive visitors at all.
The visitors are clustered within the green bubbles. The number within a green bubble tells you how many visitors came from this region. Single black "location" icons, represent only 1 visitor. If you hover your cursor to one of these icons, it will display more information which includes: the flag of the country the visitor is visiting from, the device, operating system and the browser used by this visitor. You can also zoom into the different regions of the world (i.e. by clicking on one of the green bubbles or using the "+" and "-" in the upper right corner of the map) – through many levels – and retrieve more precise data about the visitors data.
The location accuracy is based on the IP-address registration. Each IP is registered and provided by the service that assigned it. While complying with the privacy laws and policies, the location is displayed somewhere in an X mile radius every time (e.g. city, or even neighborhood).
If you want to check additional data in regards to the "timewise distribution of your website’s traffic", this is the correct view to open.
In the "Last 7 days" time range, this tab displays four graphs. The first two graphs are as follows:
The next two graphs show the number of page loads which are described below:
Number of Page Loads by Week Days: This graph illustrates the distribution of page loads across the days of the week, using the selected time range. It provides insights into which days experience more page loads and helps you identify any patterns or trends in page load activity throughout the week. This supports the data of the graph "Number of Visitors by week days".
The "Countries/Cities" view basically acts as an extension of the map view. It displays all the countries and cities, sorted by "country/city with most visitors" first, which generate visitors or traffic for your website.
Here's what you can find in this view:
At the very bottom of the graph you'll find a button with the label "Load more". Clicking on it will extend the graph downward displaying more pages that show all the countries.
Below this, you'll find a second graph, showing the cities where your visitors originated from. You'll see a dropdown selection in the upper right corner, allowing you to further filter the displayed cities by country. This helps you to extract better data on a country basis. At the very bottom of the graph you'll find a button with the label "Load more" to display more pages.
On the Visitors tile, in addition to displaying the IP addresses, company names, or network providers of the visitors who viewed your website, there is a new tab called "Visitor Company Distribution". As part of the Company Reveal featiure, this tab provides valuable statistics and insights into the companies or carrier networks that contribute the most to the overall traffic on your website. The tab presents this information in the form of a table with bars representing each company or carrier network.
Here's what you can find in this view:
By default, the table shows the top 6 companies or carrier networks. These are likely the most significant contributors to your website's traffic. Understanding this distribution can be helpful in assessing the effectiveness of your marketing efforts, identifying potential business partners or customers, and gaining insights into the geographical reach of your website's audience.
With this information at your disposal, you can make informed decisions about your website's content, marketing strategies, and partnerships to further optimize and enhance its performance.