TWIPLA as an Alternative to Matomo

Recognition from software review platforms offers valuable insights into a product's functionality and reliability, and Matomo has earned multiple industry accolades that reinforce its status as a trusted, privacy-first analytics platform.

In 2022, W3Tech named Matomo the Traffic Analysis Tool of the Year, marking the first time an independent, open-source tool received this recognition, a title previously held by Google Analytics and Facebook Pixel.  The following year, InnoCraft, the company behind Matomo, was a finalist for the ASX Hi-Tech Emerging Company of the Year, highlighting its growing influence in the tech industry.

Matomo’s commitment to open-source innovation was also recognized in 2014 when it won the Gold Prize at the Open Source Software World Challenge. Earlier, in 2009, the platform was listed among the Best Open Source Enterprise Software for Web Analytics, cementing its reputation as a reliable alternative to mainstream analytics solutions.

These awards, along with recognition from platforms like SoftwareSuggest, reflect Matomo’s ongoing mission to provide ethical, data-driven insights while ensuring users retain full control over their information.

Since Matomo is a proudly privacy-conscious software suite, you’ll find a side-by-side table of the best similarly-focused alternatives to it below. But first, some information about the different elements included:

Next, on Matimo's pricing which varies depending on whether you want a cloud or on-premises service.

Matomo is free to host on your own web server or analytics server. If you use Matomo’s native cloud to do analytics and store your data, there is a cost. Of course hosting your own Web server incurs energy and maintenance costs but the software itself is free for you to install on your own server.

Pricing: Matomo Cloud vs TWIPLA

For their cloud analytics service, Matomo offers two pricing routes - business and enterprise.

Matomo Business

Business pricing tiers are based on "hit" thresholds, with hits being a tracked page view, event or download, or even an outlink click or content tracking request.

By contrast, the pricing structure of TWIPLA’s paid plans is built around traffic volume and feature usage rather than website hits. Above 50,000 monthly pageviews, businesses should consider a Custom Enterprise package. But away from this, users can move up through the different pricing plans, analyze an increasing number of pageviews, and get more feature credits.

Matomo Enterprise

Matomo's prices are available on request.

TWIPLA’s Custom Enterprise plan is fully customizable. Businesses can set the number of monthly pageviews they want to analyze as well as which features and submodules they want to use, and how much. And while this level of customization means that the exact costs will also vary from client to client, we do publicize initial pricing levels that go up with the monthly pageview count that the website(s) experiences.

Pricing: Matomo On-Premise

This service allows you to run Matomo from your own servers, and it costs nothing - an option that is unavailable from TWIPLA for the time being.

Matomo offers a range of analytics features designed to help businesses track, analyze, and optimize user interactions. Its visitor profiles provide a detailed history of individual user sessions, while cohort analysis enables businesses to measure engagement and retention over time by comparing user groups based on shared behaviors or acquisition dates. User segmentation allows for deeper insights by breaking down visitor data and even comparing segments side by side.

For businesses focused on performance, goal conversion tracking ties analytics to predefined objectives, while funnel analysis visualizes each step of the user journey, highlighting potential drop-offs with relevant charts and metrics. User flow analysis offers a dynamic, visual representation of traffic patterns across websites and apps, making it easier to spot navigation trends.

Matomo also supports A/B testing and experimentation, providing data-driven insights for optimizing content and user experience. Its content tracking measures impressions and interactions with elements like popups and banner ads, helping businesses refine on-page engagement strategies.

On the eCommerce side, eCommerce analytics delivers key performance metrics and transaction data, giving online businesses visibility into their sales funnel. To stay informed, users can set up custom alerts with notifications via email and SMS based on specific performance changes. Additionally, automated reports can be scheduled daily, weekly, or monthly, sent in formats like PDF, CSV, or HTML for streamlined reporting.

Our criticisms of Matomo's features:

• Custom events only have one parameter and it's numeric
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