UTM Campaigns Feature

In the overview of the UTM campaign feature, we present you with a quick look at all the most important data from your campaigns. There will soon be a version in which you will be able to drag and drop the tiles in order to arrange them just as you wish.

Important Note Upfront: 

The displayed results are split up based upon your self-defined components like "utm_source", "utm_medium", "utm_term", etc. and presented to you.

The Campaign feature is separated into 5 sections:

1. Overview
2. Campaign Visitors
3. My UTM-Campaigns
4. Campaign Charts
5. UTM URL Builder

Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period or specific day to which you want the dashboard's data to correspond. 

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

• For some tiles, you may have the option "View more". Try it. You will be forwarded to a view that shows you even more data.
• Almost all tiles contain options to hover information. Just let your cursor run over various elements and discover how much data is actually packed into a tile.
• A campaign visitor is only counted as such if he has visited your website via a URL containing the UTM parameters that you set.
• If you see a label "Not Provided" somewhere in these views, this means that you have not added this UTM parameter to the corresponding UTM campaign being presented.

To assist you with this, we have written a dedicated article.

If you want to know what UTM parameters are, please click here.

Note Upfront: Make sure not to overlook the general hints about the overview tiles and how to construct UTM campaigns!

The "Overview" section provides a concise summary of all crucial KPIs for your UTM campaigns. It is organized into the following tiles:

1. Campaigns' Visitors
2. Top Performing UTM Campaigns
3. Top UTM Term
4. UTM Source
5. UTM Medium
6. UTM Content
7. Latest Campaign Visitors
8. Visitors by Country

These tiles offer valuable insights into your campaign performance, helping you make informed decisions and optimize your strategies.

On this tile, you will see a quick overview of the total number of your campaigns' visitors (hint:not the unique visitors) based on the selected time range.

On the horizontal x-axis, you will always have the dates shown. Notice that the scale changes every time you update the time period in the selector above the tiles. 

The vertical y-axis shows the number of visitors. The scale is adapted automatically based on your website's performance.

Important Hints:

• This tile is totally dependent on the selected date range.
• The chart displays two lines: the dark purple line that represents the number of visitors for the selected time frame, and another line with a lighter shade that shows the data for the preceding period.
• Hover over any point in the graph to see more details and be able to compare the data. The comparison will also be defined as  – colored in green or red – percentages, depending on the increase or decrease of data.

This tile displays a list of your top 6 performing campaigns (="utm_campaign") that were recognized by the application – based on the amount of visitors with the listed utm-components. 

This helps you to understand which campaigns with a certain "utm_campaign" parameter, that you have defined yourself, worked best and attracted most of visitors to your website. You also see which campaigns, containing the certain names for the parameter "utm_campaign" did not work very well and need improvement.

Every line represents one name you have given to the parameter "utm_campaign" of your campaigns. Per "utm_campaign" you see the following information:

1. The name of the "utm_campaign" that you have added to a campaign
2. The number of visitors that were "forwarded" by the campaigns containing that parameter
3. A donut chart indicating how much of your overall campaigns' traffic is forwarded by campaigns containing a certain "utm_campaign" (hint: the percentages of all pies do not necessarily have to sum up to 100%, as there might be other "utm campaigns" that were used within your campaigns but are not listed in the top 6)

On this view, you will see a list of your top 6 campaign terms ("utm_term") that were recognized by the application – based on the amount of visitors with the listed utm-components. 

This helps you to understand which campaigns with a certain "utm_term" parameter, that you have defined yourself, worked best and attracted the most visitors to your website. You also see which campaigns containing certain names for the parameter "utm_term" did not work very well and need improvement.

Every line represents one name you have given to the parameter "utm_term" of your campaigns. Per "utm_term", you see the following information:

1. The name of the "utm_term" that you have added to a campaign
2. The number of visitors that were "forwarded" by the campaigns containing that parameter
3. A donut chart indicating how much of your overall campaign traffic is forwarded by campaigns containing a certain "utm_term"

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_terms" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view of your UTM campaigns.
• You can use our simple UTM campaign builder tool to create a URL with UTM parameters. So once a visitor visits one of your website's pages via a link containing a UTM parameter, the app will automatically notice this and generate statistics.

This tile features both a donut chart and a bar chart, showcasing the top 6 sources of your campaign visitors that have been identified by the application.

These "sources" ("utm_source") are part of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_source" parameter.

A definition of UTM parameters which you can add yourself to your UTM campaigns, like "utm_source", can be found here.

For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:

1. UTM source
2. The number of visitors accessing your page via a link with this “utm_source” parameter
3. The percentage indicating how much of your overall website's traffic was received by this source within the selected time period

The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_source" parameters and which ones bring the most visitors to your website.

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_source" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view of your UTM campaigns.

This tile features both a donut chart and a bar chart, showcasing the different media of your campaign visitors that have been recognized by the application.

These "media" ("utm_medium") are part of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_medium" parameter.

For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:

1. UTM medium
2. The number of visitors accessing your page via a link with this “utm_medium” parameter
3. The percentage indicating how much of your overall website's traffic was received by this medium within the selected time period

The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_medium" parameters and which ones will bring the most visitors to your website.

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_media" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view of your UTM campaigns.

This tile features both a donut chart and a bar chart, showcasing the different content of your campaigns’ visitors which were detected by the application.

These "campaign contents" ("utm_content") are a component of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_content" parameter.

For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:

1. UTM content
2. The number of visitors accessing your page via a link with this “utm_content” parameter
3. The percentage indicating how much of your overall website's traffic was received by this content within the selected time period

The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_content" parameters and which ones will bring the most visitors to your website.

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_content" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view.
• This can be used for A/B testing, for example, or for content related ads to distinguish campaigns that refer to the same URL.
• You can use our simple UTM campaign builder tool to create a URL with UTM parameters. So once a visitor visits one of your websites' pages via a link containing a UTM parameter, the app will automatically notice this and generate statistics.

On this tile, you will find a list of your six latest campaign visitors. 

Each line represents a visit and contains the following information:

1. Country of origin (indicated by the flag)
2. Device information: Device Used, Operating System and Browser
3. Type of visitor:
   1. New visitor: This visitor has not visited your website before
   2. Returning visitor: This visitor has visited your website before
   3. Conversion visitor: This visitor has visited a page you defined as conversion page during his visit. Could be both a new or returning visitor.
4. The “'utm_campaign” component, found within the campaign data, is positioned directly to the right of the visitor type. It serves as a key element for tracking or categorizing visitors based on their respective campaigns.
5. The “utm_source” component, integral to the campaign that initiated the visit, is positioned above the visit timestamp and to the right of the device information.
6. Date and time of visit

Important Hint: To access additional details about your most recent campaign visitors, just tap the "View More" button located at the bottom of the tile. This will lead you to the “Latest Campaign Visitors” tab which will provide you with more in-depth information and insights.

This map will give you an overview of the distribution of your website campaigns' visitors on a global level. 

Countries are color-coded to reflect the intensity of campaign visitors, with darker shades of green indicating a higher number of visitors from that country.

Hovering your cursor over a country reveals its flag, name, and the total number of campaign visits recorded within your selected time frame.

You can easily zoom in by scrolling your mouse wheel upwards or zoom out by scrolling downwards.

To refresh the map, simply click the 'Reload Map' button located at the lower right of this tile.

Important Hints:

• The "View Traffic Map" button at the lower part of the tile, will lead you to a map of your visitors' origins (city based even). 
• You can enable or disable the “Display Visitor Pins” switch. Enable it to view the country flag pins or turn it off to have a simpler view of the map.

This view provides you with a list of all your latest campaigns' visitors of your website within the selected date range. Each row of the table presents a campaigns' visit and displays further information about a visitor. The table is made of the following columns:

1. Country/Visitor Location: In this column you see the flag of the country the campaigns' visitor is visiting from. If you move your cursor across the flag, the name of the country will appear. Directly on the right side of the flag you will find a little "location" icon, that will forward you to the a map-view in which you see even more information about the exact geo-location of that visitor. 
2. Source: The parameter "utm_source" (which was defined by yourself) which has been contained within the campaign that this campaign's visitor used to visit your website.
3. Status: This column provides information about whether this visitor is a 
   1. Returning Visitor: Someone who has visited your website before.
   2. New Visitor: Someone who has NOT visited your website before
   3. Conversion Visitor: Someone who has visited a page of your website during his visit, that you have defined as a "conversion page" in your settings (TO BE LINKED)
4. Medium: The parameter "utm_medium" (which was defined by yourself) which has been contained within the campaign that this campaigns' visitor used to visit your website. 
5. Name: The parameter "utm_campaign" (which was defined by yourself) which has been contained within the campaign that this campaigns' visitor used to visit your website. 
6. Term: The parameter "utm_term" (which was defined by yourself) which has been contained within the campaign that this campaigns' visitor used to visit your website. 
7. Visited Pages: If you want to know which pages of your website this campaigns' visitor has visited during his session, check this column. The first page the campaigns' visitor has visited during his session is presented via "name of the page" in this column. If this visitor has visited more than 1 page during his session, a link will appear right beneath this page's name (i.e. „and 2 other pages“). Clicking it, will provide you with even more information about the user journey of this visitor in its "Visitor's history" (i.e. referrer, concrete conversion types, etc.).
8. Time: Here you see how much time has passed since the visitor has started his session on your website. 
9. History: Once you hover a specific line in the table, on the very right side of it, you will see another link appearing - See history. Clicking on this link will lead you to a new view which allows you even more insight about this user and his user journey on your website.

Important Hints:

• Don't forget that you have the possibility to define the time range which this view should correspond to in the bar right above the table itself.
• At the end of the table you can define how many visitors should be shown in the table at once and whether you want to jump to the next page showing you even more visitors of your website.

Here you see the most important data of your automatically tracked UTM campaigns based on the utm-parameter "utm_campaign" of each UTM campaign itself. Each row of the table presents a campaign name (using your self-defined utm-parameter "utm_campaign". The table helps you to immediately identify how your utm campaigns are performing.

The table is made of the following columns:

1. Campaign Name: The parameter "utm_campaign" (which was defined by yourself) which has been contained within the campaign that this campaigns' visitor used to visit your website. 
2. Total Visitors: The amount of total visitors that visited your website via a link containing the parameter "utm_campaign = name of the campaign of this row".
3. Source: The parameter "utm_source" (which was defined by yourself) which has been contained within the campaign listed in this row.
4. Medium: The parameter "utm_medium" (which was defined by yourself) which has been contained within the campaign listed in this row.
5. Term: The parameter "utm_term" (which was defined by yourself) which has been contained within the campaign listed in this row.
6. Content: The parameter "utm_content" (which was defined by yourself) which has been contained within the campaign listed in this row.
7. See More: Once you hover a specific line in the table, on the very right hand side of it, you will see another link "Seemore" appear. Clicking on this link will lead you to a new view which allows you even more insight about this campaign and its performance.

Important Hints:

• Don't forget that you have the possibility to define the time range which this view should correspond to in the bar right above the table itself.
• At the end of the table you can define how many visitors should be shown in the table at once and whether you want to jump to the „next page“ showing you even more visitors of your website.

Some Hints Upfront:

• All charts display the amount of visitors on the vertical y-axis. The scale is always calculated automatically for you.
• The bars within the charts have different colours, that refer to the elements listed on the very right side of each chart. This should be self-explanatory. Do not oversee the label "See more" at the very end of the listed elements on the right side of the chart. It exist if there are too many elements existing to be listed at once. The link opens another modal showing you all elements represented colourwise in the chart.
• The displayed charts depend on your selected time range in the top bar. 
• All bars unveal more information, if you hover them with your cursor. Try it.

If you want to check additional data in regards to theyour url campaigns with UTM parameters, this is the correct view to open. 

The UTM URL Builder allows you to easily add campaign parameters to your URLs so you can measure your own custom campaigns within our app. Enter the website URL and the campaign information, then share the generated link with your audience.

Once a visitor visits one of your websites' pages via a link containing UTM parameters, our platform will automatically recognize them and generate categorized statistics.