All About Your UTM Campaigns in 5 Sections
In the overview of the UTM campaign feature, we present you with a quick look at all the most important data from your campaigns. There will soon be a version in which you will be able to drag and drop the tiles in order to arrange them just as you wish.
URL Campaigns or UTM-parameters are NOT set up WITHIN the application itself. They are just automatically recognized by the app everytime a visitor uses a UTM-Link that you have set up and embedded elsewhere.
The displayed results are split up based upon your self-defined components like "utm_source", "utm_medium", "utm_term", etc. and presented to you.
The Campaign feature is separated into 5 sections:
Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period or specific day to which you want the dashboard's data to correspond.
It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.
To assist you with this, we have written a dedicated article.
If you want to know what UTM parameters are, please click here.
Note Upfront: Make sure not to overlook the general hints about the overview tiles and how to construct UTM campaigns!
The "Overview" section provides a concise summary of all crucial KPIs for your UTM campaigns. It is organized into the following tiles:
These tiles offer valuable insights into your campaign performance, helping you make informed decisions and optimize your strategies.
On this tile, you will see a quick overview of the total number of your campaigns' visitors (hint:not the unique visitors) based on the selected time range.
On the horizontal x-axis, you will always have the dates shown. Notice that the scale changes every time you update the time period in the selector above the tiles.
The vertical y-axis shows the number of visitors. The scale is adapted automatically based on your website's performance.
Important Hints:
This tile displays a list of your top 6 performing campaigns (="utm_campaign") that were recognized by the application – based on the amount of visitors with the listed utm-components.
This helps you to understand which campaigns with a certain "utm_campaign" parameter, that you have defined yourself, worked best and attracted most of visitors to your website. You also see which campaigns, containing the certain names for the parameter "utm_campaign" did not work very well and need improvement.
Every line represents one name you have given to the parameter "utm_campaign" of your campaigns. Per "utm_campaign" you see the following information:
On this view, you will see a list of your top 6 campaign terms ("utm_term") that were recognized by the application – based on the amount of visitors with the listed utm-components.
This helps you to understand which campaigns with a certain "utm_term" parameter, that you have defined yourself, worked best and attracted the most visitors to your website. You also see which campaigns containing certain names for the parameter "utm_term" did not work very well and need improvement.
Every line represents one name you have given to the parameter "utm_term" of your campaigns. Per "utm_term", you see the following information:
Important Hints:
This tile features both a donut chart and a bar chart, showcasing the top 6 sources of your campaign visitors that have been identified by the application.
These "sources" ("utm_source") are part of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_source" parameter.
A definition of UTM parameters which you can add yourself to your UTM campaigns, like "utm_source", can be found here.
For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:
The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_source" parameters and which ones bring the most visitors to your website.
Important Hints:
This tile features both a donut chart and a bar chart, showcasing the different media of your campaign visitors that have been recognized by the application.
These "media" ("utm_medium") are part of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_medium" parameter.
For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:
The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_medium" parameters and which ones will bring the most visitors to your website.
Important Hints:
This tile features both a donut chart and a bar chart, showcasing the different content of your campaigns’ visitors which were detected by the application.
These "campaign contents" ("utm_content") are a component of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_content" parameter.
For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:
The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_content" parameters and which ones will bring the most visitors to your website.
Important Hints:
On this tile, you will find a list of your six latest campaign visitors.
Each line represents a visit and contains the following information:
Important Hint: To access additional details about your most recent campaign visitors, just tap the "View More" button located at the bottom of the tile. This will lead you to the “Latest Campaign Visitors” tab which will provide you with more in-depth information and insights.
This map will give you an overview of the distribution of your website campaigns' visitors on a global level.
Countries are color-coded to reflect the intensity of campaign visitors, with darker shades of green indicating a higher number of visitors from that country.
Hovering your cursor over a country reveals its flag, name, and the total number of campaign visits recorded within your selected time frame.
You can easily zoom in by scrolling your mouse wheel upwards or zoom out by scrolling downwards.
To refresh the map, simply click the 'Reload Map' button located at the lower right of this tile.
Important Hints:
This view provides you with a list of all your latest campaigns' visitors of your website within the selected date range. Each row of the table presents a campaigns' visit and displays further information about a visitor. The table is made of the following columns:
Important Hints:
Here you see the most important data of your automatically tracked UTM campaigns based on the utm-parameter "utm_campaign" of each UTM campaign itself. Each row of the table presents a campaign name (using your self-defined utm-parameter "utm_campaign". The table helps you to immediately identify how your utm campaigns are performing.
The table is made of the following columns:
Important Hints:
Some Hints Upfront:
If you want to check additional data in regards to theyour url campaigns with UTM parameters, this is the correct view to open.
You may also select a specific year to view from the furthest box on the right as shown here. You may select any year going back to 2018
Important Hints:
The UTM URL Builder allows you to easily add campaign parameters to your URLs so you can measure your own custom campaigns within our app. Enter the website URL and the campaign information, then share the generated link with your audience.
Once a visitor visits one of your websites' pages via a link containing UTM parameters, our platform will automatically recognize them and generate categorized statistics.