Website owners now have a powerful tool at their disposal - the Company Reveal feature. This functionality allows you to gain deeper insights into your website visitors, specifically discovering which companies have been visiting your website through their business network providers. By leveraging this feature, you can learn valuable information to improve Account-Based Marketing (ABM) initiatives, refine Ideal Customer Profile (ICP) development, and convert visits into pipelines.
Traditionally, website analytics have been limited to basic metrics like page views, bounce rates, and click-through rates. However, this feature takes website analytics to a whole new level by providing more detailed information about the companies or carrier networks from which visitors are accessing your website.
The information about the Company Names or Carrier Networks can be found in the following tiles which refer to Visitors:
Important Note: Access to this feature requires the purchase of a minimum pricing plan.
Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period, or specific day, for which you want the Dashboard's data to correspond. It's important to use these constraints to select periods during which you ran campaigns or conducted other actions, so as to better analyze the impact of such activities.
You also have the possibility to set the dashboard's data to auto-reload every few seconds/minutes depending on your needs.
When a visitor accesses a website, their device's IP address is recorded, revealing valuable information about their origin. The Company Reveal feature capitalizes on this by analyzing the IP addresses and cross-referencing them with company-owned IP ranges. The feature will display the respective company's name if the visitor's IP address matches a known company-owned IP range. On the other hand, if the IP address does not correspond to a company-owned range, the feature will display the visitor's Internet Service Provider (ISP) or Carrier Network instead. If you are not subscribed to the required minimum pricing plan, you'll only see the text "Reveal Company Name", below the IP Address..
On the Main Dashboard, you'll get a quick overview of the six latest visitors to your website, which includes the following information:
At the bottom of the tile is an option to "View All Visitors". Clicking on this option will take you to the Visitors tab, where you can access a comprehensive list of all visitors, sorted from the most recent to the oldest entries.
Important Note: The accessibility to information would depend on the selected Data Privacy Mode. Check your settings within the data privacy center for more details.
On the Visitors tile, in addition to displaying the IP addresses, company names, or network providers of the visitors who viewed your website, there is a new tab called "Visitor Company Distribution". As part of the Company Reveal feature, this tab provides valuable statistics and insights into the companies or carrier networks that contribute the most to the overall traffic on your website. The tab presents this information in the form of a table with bars representing each company or carrier network.
Here's what you can find in this view:
By default, the table shows the top 6 companies or carrier networks. These are likely the most significant contributors to your website's traffic. Understanding this distribution can be helpful in assessing the effectiveness of your marketing efforts, identifying potential business partners or customers, and gaining insights into the geographical reach of your website's audience.
With this information at your disposal, you can make informed decisions about your website's content, marketing strategies, and partnerships to further optimize and enhance its performance.