Platform News - May 2026

Featured Blog
Modern publishers can no longer rely on disconnected editorial analytics tools that only explain performance after the moment has passed.

In this featured article, we explore how real-time analytics is evolving into a connected intelligence layer that combines live traffic, visitor behavior, content context, and page-level insights to support decisions while stories are still unfolding.

It also explores TWIPLA’s upcoming roadmap for publishers, including embedded CMS analytics, page-level intelligence, content performance analytics, trend intelligence, and AI-powered content generation designed to move editorial teams from reactive reporting toward faster, action-focused workflows.

→ Read the full post

Understanding which campaigns drive visitor interactions just got easier.

TWIPLA now lets you filter both Custom Events and Default Events by UTM Campaign Name directly inside the Event Tracking module.

This update helps marketing teams isolate activity generated by specific campaigns, making it easier to analyze how visitors from newsletters, ads, promotions, or other tagged campaigns interact with your website.

The new filters are available across both Custom and Default Events, aligning Event Tracking with TWIPLA’s existing UTM Campaign reporting for a more consistent workflow across the platform.

→ Support Center: Event Tracking

We’ve improved the Visitor Actions tooltip inside Session Recordings to make behavior insights easier to understand at a glance.

The updated layout now gives greater visibility to problematic events detected during a recording, while improving the overall structure and readability of the tooltip itself.

Labels have been repositioned closer to the title area for better clarity, helping teams quickly understand when alarming behavior events are included within the total number of visitor actions.

This small UX refinement makes session analysis faster and more intuitive, especially when reviewing recordings with frustration signals or unusual visitor behavior patterns.

→ Blog: How to use Session Recordings (step-by-step with videos)
→ Support Center: Session Recordings

The Real-Time Interaction report block inside TWIPLA’s Real-Time Analytics Dashboard now supports direct data exports.

Users can export visible table data in both:

• .CSV
• .XLSX

Exports automatically respect:

• Applied filters
• Selected segments
• Visible columns

With this update, it's now much simpler to move live analytics data into external reporting workflows, presentations, spreadsheets, or deeper analysis environments without manually rebuilding reports.

This functionality is especially useful for teams monitoring live campaigns, fast-moving traffic spikes, or active audience engagement across multiple reporting workflows.

→ Support Center: Real-Time Analytics Dashboard

Compare
As analytics moves beyond content performance alone, the gap between editorial reporting and broader website intelligence is becoming harder to ignore.

Chartbeat remains a strong platform for real-time newsroom analytics and attention tracking, but it’s not built to explain what happens beyond the article itself, or how engagement connects to conversions and business outcomes.

What’s harder with Chartbeat:

• No built-in heatmaps, session recordings, or visitor frustration tracking
• Limited visibility into broader attribution patterns across the website
• No support for identifying emerging content opportunities before trends peak

We’ve put together a new comparison exploring where Chartbeat works well, where it starts to fall short, and what changes when analytics, behavior, conversions, and content intelligence come together in one place.

→ Read the post