Platform News - December 2025

Illustration of a Christmas tree formed from data charts and analytics dashboards, with hanging ornaments and visual reports in the background

Welcome back to another edition of our platform newsletter, and happy holidays!

As 2025 draws to a close, it feels like a good time to pause and take stock of what's changed with TWIPLA, and where things are heading next.

This news roundup includes a preview of some of our planned releases for both our Standalone platform and Wix plugin, as well as a look back through the biggest releases of 2025.

Use the table of contents to jump to key sections, or scroll on to see how TWIPLA is evolving and what’s already in the works.

What's Next: Our Product Roadmap for 2026

Festive illustration of a winding road made of glowing lights and Christmas ornaments, symbolizing the product roadmap ahead

Looking ahead to 2026, our focus will continue to be giving website owners a way to turn complex performance data and visitor activity into something much easy to understand and adapt to.

Below, you'll find our current product roadmap which highlights the next wave of website intelligence updates, designed to add more context, automation, and depth to your insights (and without adding complexities to your workflows).

AI Analytics 1.0
See how AI platforms surface and describe your brand, and track visibility and perception trends using an AI-driven questions engine
Site Member Stats 1.0
Gain dedicated insights into visitor activity after login, with a focus on how members interact with restricted and gated areas
Heatmaps 2.0
Deeper visitor interaction insights with enhanced filtering and more powerful analysis functionalities across devices and pages
Surveys and Polls 2.1
More control and flexibility, including mandatory questions, improved completion actions, export options, and multiple usability upgrades
Annotatable Line Charts
Add headlines and notes directly to line charts, making key moments, changes, and experiments easy to revisit later
Website Error Detection 1.0
Automatically detect critical website errors and jump straight into related Session Recordings to speed up investigation and fixes
Revenue Growth Opportunities 1.0
Receive automated suggestions for improving conversions and revenue, based on real visitor behavior and patterns
SEO 1.0
Monitor search performance, uncover visibility opportunities, and use AI to generate optimized content more efficiently
Visitor Journey Analytics 1.0
Visualize the full visitor journey, step by step, to understand exactly how people actually move across your website
Wix Event Filters for Conversions and Funnels (Wix Plugin)
Build custom conversion events and funnels using Wix eCommerce and engagement events, then track performance, assign value, and follow how real actions move visitors toward conversion
Advanced eCommerce Analytics (Wix Plugin)
Access a centralized view of your Wix store’s key metrics, from product views and add-to-cart events to purchases, orders, and revenue, revealing what drives sales, where visitors drop off, and which products and channels fuel growth

For a closer look at what we’re building and when it’s landing, the product roadmap is updated regularly with the latest releases.

→ Product Roadmap

2025 Platform Highlights

Now that you’ve seen what’s ahead, it’s worth taking a moment to look back at the updates that shaped TWIPLA in 2025. This year was about strengthening the foundations of the platform and making website intelligence more practical, more connected, and easier to act on.

Across the year, we shipped a series of updates that added depth and clarity to how data is collected, explored, and used, helping teams move from raw numbers to real understanding with less friction.

Alongside these releases, we also expanded TWIPLA’s presence inside Wix Analytics, bringing TWIPLA-powered Session Recordings directly into the native Wix dashboard. This integration gives Wix users access to visual behavior insights without leaving their analytics environment, making it easier to investigate real visitor interactions as part of everyday analysis.

Below is a closer look at the key releases that defined the platform throughout 2025.

1. Spotlight: Custom Third-Party Tracking Code Domain

Finally, true 100% visitor tracking

TWIPLA dashboard showing custom tracking code domain setup to prevent ad blockers from blocking analytics scripts — Standalone users can use the first-party tracking code setup, together with optional consentless analytics, to ensure true 100% website visitor tracking.

Live August 2025 for Standalone

A significant share of website traffic never makes it into analytics tools because tracking scripts are blocked from loading.

Ad blockers and browser privacy features are especially aggressive when analytics code is served from shared third-party domains, quietly stripping large parts of real traffic out of reports.

With TWIPLA’s first-party tracking code setup, the tracking snippet is delivered through your own domain or subdomain instead. This shifts tracking into a first-party context, making it far less likely to be blocked and allowing data collection to happen more reliably.

When combined with cookieless tracking and optional consentless tracking, this setup reveals the 80% of visitors hidden from conventional analytics tools. Every insight across the platform, from Alarming Behavior Tracking to Outgoing Traffic and Company Reveal, benefits from a stronger data foundation.

To learn more about how first-party delivery restores blocked traffic and supports true 100% visibility, take a look at our article on first-party tracking code setup.

→ First-Party Tracking Code Setup

2. TWIPLA Partner Program

Earn up to 30% net from referrals

Live October 2025 for Standalone

The TWIPLA Partner Program is a simple way for anyone to earn 20-30% NET commission from recommending an analytics platform they can genuinely stand behind.

Regardless of whether you manage client websites directly or prefer to refer others, the program is designed to fit naturally into the way you already work.

→ TWIPLA Partner Program

Note: Wix-based users who want to earn from referring new TWIPLA users can apply through our dedicated Wix Partner Program.

3. AI Traffic Segmentation

Track and filter by LLM-referred visits

TWIPLA dashboard showing AI traffic segmentation with LLM-referred visits from platforms like ChatGPT, Claude, and Gemini — The Traffic Structure dashboard highlighting AI-referred visits as a distinct channel, making shifts in traffic volume and engagement easier to spot at a glance.

Live October 2025 for All Users

Traffic Structure now benefits from a channel dedicated to visits referred to your website from AI platforms like ChatGPT, Claude, and Gemini.

This tool also powers new filters that can be used across the website intelligence solution, so you can isolate AI-referred traffic across reports and behavior tools to better understand how these visitors arrive, explore, and engage.

→ Explore “Traffic Structure”

4. TWAIA AI Assistant

Get answers about your website and visitor data

TWIPLA dashboard showing the TWAIA AI Assistant answering questions about website and visitor data — The TWAIA AI Assistant interface within the dashboard, showing how questions can be asked per website. Free websites are limited to one query per month.

Live September 2025 for All Users

TWAIA is there for the moments when you know the data has answers, but you’re not sure where to start. Instead of digging through reports, you can ask questions in plain language and let TWAIA guide you to the insights that matter.

It helps you spot trends, understand changes, and connect the dots across your data faster, turning curiosity into clarity without the usual back and forth.

→ Explore “TWAIA”

5. Conversions

Track exactly what matters to your website

Live August 2025 for All Users

Conversions is a powerful new website analytics module that lets you track whatever counts as success for your website.

You can quickly define custom conversion events, assign them monetary values, and use the feature to accurately track ROI across traffic sources, campaigns, devices, and more, so you can see what's driving results and understand why visitors are dropping off.

With flexible filters and clear insights, it’s easier to understand not just whether conversions happen, but how and why they happen, so you can make smarter optimization decisions.

→ Explore “Conversions”