Platform News - October 2025

Abstract digital dashboard illustration featuring colorful charts, graphs, and a sunrise, symbolizing growth and data insights

Welcome to your Platform News – October 2025. This month’s updates bring new ways to analyze referred AI traffic, segment funnels, work faster with custom events and session recordings, and much more.

Use the Table of Contents to jump to what interests you most, or just scroll on to catch up on everything that's happened at TWIPLA since September.

TWIPLA Partner Program: New Referral Commission Structure

Our revamped Partner Program is now live. Users can join both tiers if they're eligible, giving them more ways to earn referral commission.

Exciting news for anyone looking to earn money by referring new users to TWIPLA.

We’ve brought our agency and affiliate commission programs together under one roof, making it easier to earn while helping others get better website intelligence:

Strategic Partner (Agencies & Consultancies):
Earn 30% lifetime commission on every client subscription you bring in and manage yourself.
Network Partner (Affiliates):
Earn 20% commission for the first two years on every new referral.

If you're a standalone user, you'll also notice some labelling changes in Account Settings to align terminology with the TWIPLA Partner Program. While the Network Partner tier is available to everyone, the Strategic Partner tier is limited to this setup. Agencies with Wix-based clients can still earn commission by joining the Wix Partner Program instead.

Discover the TWIPLA Partner Program

Illustration showing people collaborating and greeting each other with elbow bumps, representing partnership and branded collaboration — The White Label Theme Setup Guide is free to download and a handy companion for new users. But if you need more help, feel free to contact support or book a demo.

Download the White Label Theme Setup Guide

Turn TWIPLA into your own branded analytics platform.

Standalone users can activate the white label theme and other customization options, making the platform look and feel like theirs.

It's great for anyone that wants to brand analytics to their own business but for agencies and consultancies, it's an easy way to deliver a seamless client experience and earn commission through the TWIPLA Partner Program.

Need help setting up white label?
Download the White Label Theme Setup Guide

TWAIA: New Query Limit for Free Users

Screenshot of TWAIA, TWIPLA’s AI assistant, showing a chat interface for asking questions and analyzing website data — TWAIA is TWIPLA’s always-on AI assistant, trained to answer any questions about the platform or website data and help users uncover insights faster.

TWAIA’s alpha phase has wrapped up, which means Free Plan users now get one question per month.

If you’ve been relying on TWAIA to make sense of your data, this is the perfect moment to unlock her full potential. Premium Plans remove all limits and open the door to advanced capabilities like unlimited questions, full data retention, API access, and more.

Simply head to your account settings to upgrade and remove all limits.

Traffic Structure: New AI Channel

TWIPLA’s Traffic Structure dashboard showing a new AI Traffic channel alongside other sources, giving users visibility into visits forwarded from AI platforms like ChatGPT, Gemini, and Perplexity — TWIPLA’s Traffic Structure view with a new AI Traffic channel displayed alongside other sources like Direct, Email, Paid Ads, and Organic Search.

Artificial intelligence platforms like ChatGPT, Gemini, and Perplexity are becoming powerful discovery tools. With this new AI traffic channel in Traffic Structure, you can now see exactly how many visits are being forwarded to your domain from these platforms.

This dedicated channel gives you a clear picture of how these AI tools contribute to your traffic, separating them from traditional sources like search engines or referrals. By understanding where these visits originate, you can adapt your content strategy, improve visibility in AI answers, and stay ahead as AI-assisted browsing grows.

GEO optimization brings new challenges for businesses trying to keep up with changing search behaviors and this feature is especially useful for businesses optimizing content for LLMs, allowing you to measure the real impact of AI on site discovery and engagement.

Discover More Ways to Analyze AI traffic with TWIPLA

Event Tracking: New Custom Events Table

TWIPLA’s Event Tracking submodule, showing the Custom Events Table populated with event tags, including columns for category, action, label, value, and binding action — The Custom Events Table provides a clear, centralized list of event tags generated in TWIPLA. It allows users to view, filter, and manage their custom events at a glance.

Managing your custom events just got a whole lot easier.

Our new Custom Events Table gives you a clear, centralized view of all the event tags generated through the platform’s Custom Event Tag Generator. You can activate filters to segment your events, add notes, and copy the tag to drop in elsewhere on your website.

This update makes it simpler for marketing teams to understand which events are already live on the domain, what they’re being used for, and how they’re performing (without needing to dig through multiple areas of the platform).

It's especially useful for teams running multiple campaigns or complex setups, helping keep everything transparent and easy to manage.

Visit the Event Tracking Support Center

Note: This module isn't available for TWIPLA for Wix users.

Session Recordings - Two Updates

1. Skip Inactivity Stays Active Across Recordings

TWIPLA’s Session Recordings dashboard showing Skip Inactivity in the playback controls, letting users bypass idle moments automatically during replay. — TWIPLA’s session recording playback view with the Skip Inactivity toggle highlighted in the control bar.

Say goodbye to all the minutes lost to inactivity in session recordings.

With this update, Skip Inactivity now stays active across all future recordings once turned on, so you don’t need to enable it every time you start watching.
It also kicks in immediately, skipping idle moments right away instead of waiting for the next website interaction.

This makes reviewing session recordings faster, cleaner, and more focused on what really matters: the visitor interactions that drive insights.

2. New Bulk-Recording-Selection Option

TWIPLA’s Session Recordings dashboard with the bulk-selection menu open, showing options to select all items on the page, all time, or individual recordings.

Cleaning up your session recordings just got easier.

With the new bulk-selection option, you can now choose only the recordings currently visible on the page instead of selecting everything in the table.

This gives you more control over what you delete or manage, making it faster to work through large sets of recordings without touching the rest.

Visit the Session Recordings Support Center

Conversion Funnels: New Filtering Options

TWIPLA’s Conversion Funnel performance dashboard with the filter menu open, showing filtering options like browser, city, company name, device type, and operating system — TWIPLA’s funnel analytics gives users the power to break down performance by specific attributes, helping them uncover what drives conversions and optimize with precision.

Your conversion funnel analysis just leveled up.

You can now segment funnel performance by a remarkably wide range of filters, including browser, city, company name, country, device, operating system, traffic channel, and more.

Instead of viewing just a single conversion rate, you can zero in on the segments that truly drive performance. Whether you want to see which devices convert best or which countries deliver the highest success rates, you now have the flexibility to uncover those insights instantly.

This update gives marketers sharper visibility and far more control over funnel optimization.

Visit the Conversion Funnels Support Page

That’s a Wrap for October 2025

Our development team did a fantastic job in October, and we've also been able to roll out plenty of bug fixes and data accuracy improvements behind the scenes to keep TWIPLA fast, stable, and reliable.

And stay tuned because November’s also already looking promising. Expect news on our upcoming AI Analytics module, along with a wave of fresh updates to make your analytics even smarter.

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