Platform News - February 2026

February was busy in all the right ways.

Alongside routine platform updates and bug fixes happening quietly in the background, this month is mostly about what’s coming up, a set of genuinely useful events, new resources, and practical guides you can dip into as needed.

Use the table of contents on the left to jump straight to whatever’s most relevant to you, or scroll on for the full tour.

And if you don’t want to miss future updates like this, make sure you’re subscribed to the newsletter so it lands straight in your inbox next time.

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Most agencies are sitting on valuable website data but still give it away as free reports. 

If you didn't know about this untapped revenue or agency white label analytics, this webinar is about to change that.

On March 5 at 10 AM PT (7PM CET), we’re joining professional website platform and builder duda and a panel of experienced agency leaders to show how analytics can be packaged, positioned, and sold as an ongoing revenue service that many agencies are already using to increase margins and client retention.

Dragos Gal, TWIPLA’s Head of Integrations, will be joining the session to share how agencies are using privacy-first analytics in real client work, and how analytics fits into modern agency offerings in a cookieless, regulation-heavy environment.

You’ll hear directly from agencies who’ve made the shift from “here are your stats” to “we own your website intelligence”, and now charge more, retain clients longer, and confidently justify their fees.

What you'll learn:

• How agencies turn analytics from a free add-on into recurring revenue packages
• Which metrics actually drive design decisions and CRO
• Reporting formats and meeting cadences clients are happy to pay for
• Practical steps to move from one-off reports to ongoing website intelligence

The session is hosted by Nat Rosasco (Olive Street Design), with panel insights from Roy Bielewicz (Apotheca Marketing) and Brian Lewis (WebAct).

If analytics still feels like unpaid labor in your agency, this webinar will show you how to flip that.

→Save your spot by registering on Duda’s website

The First Steps Checklist is a practical walkthrough you can use to make sure visitor tracking is set up correctly for your data and privacy requirements, and that the rest of the platform is ready to use.

It is designed for anyone getting started, but it is just as useful if you are unsure whether everything was configured properly during onboarding or setup, or if you have been with us for a while and want to review recent updates.

The checklist guides you through the key steps in a clear order, from confirming tracking and privacy settings to enabling core features, so nothing important is missed or misconfigured.

It also includes integration-specific guidance for different setup types, plus links to more detailed resources if you want to go deeper on any step, making it an easy reference you can work through at your own pace.

→ View the First Steps Checklist

CloudFest brings together the people shaping the future of hosting, and this year the conversation is shifting.

Infrastructure alone is no longer the differentiator.
What hosting providers are really competing on now is how much value they help customers unlock on top of it - a drum we've been loudly beating for a while now.

At CloudFest 2026, we’ll be again talking about how analytics fits into that picture, not as an add-on, but as a native, embedded revenue driver for hosting platforms.

Here's just a sample of what's being addressed:

• How hosting providers can unlock new recurring revenue streams
• Why privacy-first analytics is becoming a competitive advantage
• How to bundle behavioral insights without increasing support overhead
• What we’ve learned from scaling analytics with Wix, WP Engine, and TYPO3

If you’re attending CloudFest and want to discuss how analytics can evolve from a nice feature into a platform growth engine, connect with Alexander Veit or Dragos Gal on LinkedIn ahead of the event.

Both will be on site and available for informal conversations or focused strategy sessions.

If you already know you’d like to set aside time, you can also book a CloudFest meeting directly with Dragos via Calendly.
This helps lock in a slot before calendars fill up.

See you in Rust!

We have released a new privacy compliance checklist to help you verify whether third-party tools and non-essential services on your website meet GDPR and ePrivacy requirements based on how they actually behave in the browser.

Rather than relying on compliance claims, the checklist focuses on observable, technical behavior, such as what data is stored before and after consent, how visitors are identified, and where data is transmitted and processed. Each section explains what to check, how to verify it, and what compliant versus non-compliant outcomes look like.

The checklist is structured around ten practical review areas you can work through step by step:

• Review storage and client-side identifiers
• Assess fingerprinting and visitor identification
• Verify consent handling and legal basis
• Inspect data transmission and hosting location
• Evaluate data minimization and purpose limitation
• Confirm data retention and deletion practices
• Validate data subject rights and access controls
• Check data processing agreements and roles
• Confirm transparency and verifiability
• Review accountability and ongoing compliance

For each review area, the checklist also explains how TWIPLA meets the same legal requirements. This gives you a concrete, verifiable reference point and helps clarify what compliant implementation looks like in practice, based on real, observable behavior rather than assumptions.

The guide is designed to support real-world compliance checks, whether you are assessing a new integration, reviewing existing tools, or validating your setup after platform updates or regulatory changes.

→ View the Privacy Compliance Checklist