Website Intelligence News Roundup August 2025

Illustration of a newspaper, representing website analytics news from TWIPLA

Well, August has come and gone. And at a time when most people are slowing down to enjoy what’s left of the summer, we've kicked things up a gear at TWIPLA.

The month saw the launch of an advanced conversion analytics module — an exciting new addition to our platform that's been long in the works. Now live, it puts you in charge of defining and valuing conversion events so you can quantify and track website success on your own terms.

You'll find details about this new module below, along with new white label customization options for agencies. Plus, there's also fresh platform reviews to help you understand how TWIPLA compares with some of the popular alternatives out there.

Use the Table of Contents to jump to what interests you most, or just scroll on to catch up on everything that's happened at TWIPLA since July.

New Module: Advanced Conversion Analytics

Screenshot of TWIPLA's Conversion Analytics module — TWIPLA"s new Conversion Analytics interface.

We’ve just launched a powerful new module that puts you in charge of what counts as success, and reveals exactly what’s driving it.

With Advanced Conversion Analytics, you can track any meaningful action, assign real-world value, and break down performance across your entire visitor journey.

You can define conversions as any of the following:

And once any conversion events have been activated, you can analyze them from every angle:

That's an advanced level of insight, only possible because TWIPLA can pull in analytics from 20+ interconnected tools, uncovering blind spots and revealing exactly what works best.

TWIPLA interface for creating new conversion events, with options to track button clicks, page visits, and other actions — TWIPLA’s conversion event creation tool lets you define what counts as success, giving the flexibility to track interactions that matter most to your goals, beyond just checkouts, signups, or page views.

Define What Success Looks Like

Not every win is a checkout or signup. With TWIPLA you can track anything you consider a conversion. From specific button clicks to page visits, you can build your analytics around the events that matter most to your business.

TWIPLA interface showing a list of conversion events with assigned goals and monetary values, including actions like button clicks, purchases, affiliate link redirects, blog visits, and account upgrades — TWIPLA shows conversion events with goals and values, from trial signups and purchases to link clicks and account upgrades, highlighting their revenue impact.

Assign Real Business Value

Nor are all conversions created equal but now, you can define their monetary amount. Attach custom values to any conversion you track, and then get accurate ROI insights on campaigns, promotions, products, and more.

Discover What’s Working

Explore how every goal performs across marketing channels, campaigns, devices, and more. This module doesn’t just count; it connects the dots, helping you spot friction, double down on high performers, and eliminate guesswork.

Need help? Find more information about Conversion Analytics in the Support Center.

Analytics for Agencies: Custom White Label Domains and Links

Screenshot of TWIPLA's customisable options for agencies — Beyond the customization options shown, agencies can also earn a rolling 30% commission on every client that adopts TWIPLA as part of their service offering.

Agency white label analytics just became even more your own.

You can now fully brand the TWIPLA experience by setting a custom domain, sender email address, and support center link so that everything your clients see reflects your agency, not us.

It’s simple to set up in Account Settings and available to all white label users on our standalone platform. So improve your client relations by activating these new features, and ensure that all analytics communication come fully branded to your business.

Need help? Find more information about Analytics White Label for Agencies in the Support Center.

TWIPLA vs the Rest: See How Your Choice Really Compares

There's no shortage of website analytics platforms to choose from, but it can be hard to tell what’s genuinely powerful and what’s just riding the bandwagon.

Some prioritize complexity over clarity. Others put your data at risk or lock essential features behind technical barriers, plugins, or hidden costs.

But at TWIPLA, we like to keep an eye on the competition to ensure we always stay a few steps ahead.

Curious how we stack up against popular alternatives? Explore our internal, side-by-side comparisons to see how your current platform compares where it counts.

Plausible Analytics: A great entry point into privacy-friendly analytics. It’s fast, simple, easy to grasp. But if you want more than just page views and traffic sources, you’ll hit limits fast. TWIPLA builds on Plausible, offering cookieless analytics with funnels, heatmaps, surveys, and recordings. All in one platform.

Simple Analytics: This option offers minimalist dashboards and lightweight traffic stats that respect user privacy. But it stops short of showing how people actually engage with your site. Unlike TWIPLA. there's no visitor behavior analysis, no conversion breakdowns, and no way to connect insights to actions.

SurveyMonkey: This makes building and sending forms a breeze. But for many, it’s too expensive and too siloed. TWIPLA also has powerful survey tools, but integrated into a broader analytics suite. It means you don’t just collect feedback; you see how it ties into real behavior, without needing separate tools or compromising on privacy.