Website Intelligence News Roundup July 2025

Lichtenstein-style graphic of a website intelligence newspaper, representing our website intelligence news roundup

We’re back with a fresh batch of updates, insights, and all-around TWIPLA improvements!

From three powerful new additions to your custom dashboards to a new Traffic Structure module designed to help you track your more curious visitors, this month brings some striking upgrades to the platform.

You’ll also find in-depth comparisons between TWIPLA and other top platforms like Google Analytics 4, Matomo, and Piano Analytics, so you can see how your current setup stacks up.

Use the Table of Contents to jump to whatever catches your eye, or just scroll down to catch up on everything.

Let’s get into it.

Platform Updates

Custom Dashboards: New Report Blocks Available

We’ve added more flexibility to your dashboard building. Three new report blocks are now available, giving you direct access to richer data views from key submodules:

Graphic showing how custom dashboard access controls work — Add these report blocks to custom dashboards when you need to track how often visitors take key actions or follow your exit paths.

All Triggered Auto-Events Tracked
Source: Event Tracking
Displays all automatically tracked visitor interactions right in your custom dashboard
All Triggered Custom Events
Source: Event Tracking
Surfaces every custom event you’ve defined, making it easy to monitor specific visitor actions tied to your goals
Destination Sites
Source: Traffic Structure
Shows which third-party domains visitors navigate to after leaving, with detailed visit counts and visual traffic trends

Need help? Find more information about Custom Dashboards in the Support Center.

Traffic Structure: New Internal Traffic Submodule

Screenshot of TWIPLA's new Internal Traffic submodule (located within Traffic Stricture) — This chart compares total page views with those that occurred after a visitor’s entry page. It helps quantify how much of your traffic reflects deeper browsing, giving teams a sharper read on real engagement by showing how often visitors continue exploring past the first page.

Want to know how far visitors really go on your site?

The new Internal Traffic tab in Traffic Structure breaks this down by comparing total page views to those that happen after the first page of a session, giving you a sharper read on real engagement.

The logic’s been refined after some deep internal discussions, and the result is simple:
If a website visitor goes beyond page one, it counts as internal traffic. So now you can instantly see how much of your traffic is made up of visitors actively exploring your site (and not just landing and leaving).

More page views might mean they’re hooked. Or that they’re hunting for what they couldn’t find.

Either way, it’s insight you’ll want on your radar.

Need help? Find more information about Internal Traffic in the Support Center.

TWIPLA vs the Rest: See How Your Choice Really Compares

Not all analytics platforms are created equal. Some prioritize complexity over clarity. Others put your data at risk, or lock essential features behind technical barriers, plugins, or hidden costs.

We built TWIPLA to be different: a complete website intelligence solution that’s powerful, privacy-conscious, and easy to use.

Curious how it stacks up? Explore our side-by-side comparisons to see how your current platform compares where it counts.

Google Analytics 4: There’s no denying GA4’s deep ties to the Google ecosystem, especially if you rely on Google Ads. But for many, it’s become harder to use, less transparent, and more invasive when it comes to privacy. If you’re questioning whether it still serves your needs, this comparison might be worth your time.

Matomo: A respected choice for privacy-conscious businesses, and with good reason. But with great control often comes great complexity. If you’re spending too much time setting up events, managing plugins, or navigating privacy settings, you might be ready for a simpler, more integrated alternative.

Piano Analytics: Piano offers robust tracking for large enterprises, especially those with complex subscription models. But if your business doesn’t need all the bells and whistles or the hefty price tag they come with, TWIPLA could be a more agile and cost-effective alternative, without sacrificing power.

Visit our Comparisons page to see how TWIPLA stacks up against these and other top analytics tools, including:

That’s a Wrap for July

Thanks for catching up with us! We'll be back with more updates, company news, and exclusive promotions in a few weeks.

And if everything goes as expected, we'll also be introducing you to a new conversion analytics module that will enable you to define, track, and quantify success on your terms.

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Until next time, happy analytics.