Platform News September 2025

Illustrated crowd of people reading newspapers, shown in purple and orange tones, symbolizing the spread of website intelligence news and information

Last month's platform news covered the release of our Advanced Conversion Analytics module.

But analytics never sleeps. This month the spotlight shifts to TWAIA, your new AI assistant who makes working with data simpler than ever.

Below, you’ll find use case example questions of how she can help, along with our freshly updated Hotjar comparison.

Use the Table of Contents to jump to what interests you most, or just scroll on to catch up on everything that's happened at TWIPLA since August.

Meet TWAIA: Your New, Always-On Analytics Assistant

Graphic of TWAIA AI assistant chat box inside TWIPLA interface. — TWAIA has been trained to answer anything about your website data, performance, or using TWIPLA.

Analytics doesn’t have to be complicated. With TWAIA by your side, you’ll always get instant answers and plain-spoken explanations.

You’ll find her waiting in the top right corner of your view, ready to:

Answer any question about website data
Explain metrics and terms in plain, simple words
Highlight visitor behaviors and friction points
Guide you through setup and use of features
Provide quick links to deeper tools and insights

Use Case Examples: How TWAIA Helps You Day to Day

TWAIA isn’t just a run-of-the-mill AI assistant. She's a permanently on-call analytics expert who notices patterns in your data, guides you to the right tools at the right time, and even learns from your habits to anticipate what you'll need next.

Instead of digging through dashboards every day, you can count on her to keep things simple and focused.

Here's some example questions that show how she fits into your daily workflow:

TWAIA, can you identify any unusual changes in website traffic patterns that could be a problem?

Give me a list of session recordings that include pricing page visits.

TWAIA, what tool should i use to track clicks on redirect links?

How has the blog bounce rate changed over the last three month?

So try TWAIA out. Click on her whenever you could use some fantastic tips and guidance that will significantly improve website performance, based on her access and ability to deeply interpret your website data.

TWIPLA vs Hotjar: Complete UX Insights Without the Gaps

Hotjar's limited funnels interface — Hotjar’s Funnels highlight where visitors drop off, but they don’t connect directly to traffic stats, campaign data, or session replays. That gap makes it harder to see why drop-offs happen and it’s why TWIPLA stands out as the stronger all-in-one alternative.

We’ve just updated our Hotjar comparison page to give you a clearer picture of how the two popular platforms stack up.

Hotjar offers heatmaps, recordings, surveys, and funnels, but it doesn’t include built-in traffic stats. Many of its features are split across separate paid products, adding extra cost and complexity. Funnels and Trends also don’t link smoothly to traffic sources or session replays, which makes uncovering the “why” behind drop-offs more difficult.

TWIPLA puts everything together in one platform. You get complete website stats, behavior tools, and communication features that all work seamlessly. Jump from a funnel step straight into the matching session replay, build custom dashboards, and track in a privacy-conscious, cookieless way.

TWIPLA x Hotjar: Read the full comparison