Website Intelligence News Roundup June 2025

We’re back, and there’s a lot to catch up on!

After a short publishing break while we upgraded our website infrastructure, the Monthly Musings are back. But we’ve still been busy behind the scenes and there’s plenty of company news, platform updates, and new marketing insights to dive into.

You can click on the Table of Contents on the left to jump straight to the topics you’re most interested in, or simply scroll through to catch up on everything.

This edition covers smarter plan recommendations for new users, significantly more advanced event-based conversion funnels, secure API key authentication, and a full replay of our legal compliance webinar with Dr. Andreas Splittgerber.

Let’s get into it.

You might well have heard of thoughtbot, they're a pretty big deal in the tech world.

thoughtbot is a design and development agency that helps businesses build exceptional web and mobile apps, modernize systems, and scale their digital platforms.

They're also a respected TWIPLA client, and we're proud that our platform is silently guiding them towards their goals behind the scenes.

thoughbot chose TWIPLA as a way to get deeper UX analytics insights while still respecting their mission to create a more privacy-respecting web. 

After moving away from Google Analytics and testing other privacy-focused solutions, they eventually settled on TWIPLA as the best option for getting the analytics they needed without cookie banners or invasive tracking.

With around one million annual site visitors, their team leverages TWIPLA to optimize service pages and high-traffic blog content, using session recordings, heatmaps, and event tracking to uncover friction and improve conversion rates. And all while respecting visitor boundaries.

If you want to see how privacy-flexible analytics can work at scale, thoughtbot’s approach is a powerful example.

Read the Full Success Story

Our Custom Enterprise Plan isn’t new. But now, all the details are finally in one place.

This recently published page walks through everything the plan offers large teams with complex analytics needs: think flexible page view thresholds, a pick-and-mix modular setup, cross-domain analytics, custom dashboards, and premium support as standard.

It’s the scalable and transparently-priced alternative to one-size-fits-all pricing and means businesses don’t need to compromise between insight, privacy compliance, or the restrictions of their budget.

The Technical University of Munich is one of many famous enterprise clients using TWIPLA, and they've unlocked 400% more traffic data than they were getting with Matomo.

If your teams are juggling multiple domains, managing diverse data needs, or scaling fast, this plan is built for you.

View the Custom Enterprise Plan

Now available to watch on LinkedIn, this session explores GDPR compliance, accessibility, content rights, and other common pitfalls that can catch businesses off guard.

At the heart of the conversation is Dr. Andreas Splittgerber. He's one of the world's most respected data privacy specialists, and shares actionable strategies for navigating regulatory complexity without compromising performance. 

Drawing on a long career advising global tech firms and representing clients before data protection authorities, his knowledge might even outstrip that of our own privacy expert and CEO Alexander Veit (though I wouldn’t bet my whole tech stack on it). Alex also joined the session to share his perspective on compliance from inside TWIPLA.

We were fortunate to sit down with him for a session that’s a must-watch for anyone managing content or building a compliant business website. It’s packed with real-world advice and also includes a look at how TWIPLA’s privacy modes support compliance by design.

Watch the Webinar on LinkedIn

Our conversion funnels module just got a major upgrade.

Now, you can map multi-step conversion flows around granular in-page interactions rather than just page views or URL changes. With support for up to 14 funnel levels, these actions include:

• Specific webpage visits.
• Custom URL pattern page visits.
• Custom event triggers.
• eCommerce event triggers.
• Predefined auto event triggers.
• Outbound link clicks.

As you can see, this update has opened up almost limitless possibilities when it comes to understanding visitor behavior. You can track journeys like:

Visited Page X → Viewed Product → Added to Cart  → Abandoned

Visited Website → Booked a Demo → Initiated Signup → Exited via External Link

TWIPLA also supports retrospective data analysis, so your funnels will now populate with historical journey activity that was captured before the funnel itself was created, as long as the underlying data has been available and tracked.

What’s more (and as before), you can also watch session recordings of real dropouts at every stage of the funnel.

Note: This update to TWIPLA funnels is live for all integration types. But for Wix app users, custom and eCommerce events will only be supported in journey analytics as soon as Wix platform capabilities allow.

Visit the Conversion Funnels Support Center

You can now generate secure API keys directly within the platform as a replacement for third-party username/password authentication.

This update makes it easier and safer to connect external tools to TWIPLA, with authentication handled at the user level for better security, scalability, and customization.

• Security: Reduces risk from shared or hardcoded credentials.
• Scalability: Each site manages its own keys independently.
• Customization: Tailor integrations to your specific use case.

Generated keys include labels, are only visible once for security reasons, and can be filtered in the table. Expiration dates help keep your key management clean and organized as your integrations grow.

The number of API keys available per website depends on your plan — you’ll find all the details on our pricing page.

Compare Pricing Plan Features

Not sure if you picked the right plan when starting your trial? Don’t worry, we’ve got your back.

During your 40-day free trial, TWIPLA now tracks your actual website traffic and tool usage over the first 30 days. Then, we’ll suggest the plan that best fits your needs and we’ll do it based on real data, not assumptions.

It’s a way to validate your initial choice or consider an alternative that better reflects how your site is growing. You’ll see the recommendation in your dashboard before the trial ends, giving you time to review and adjust if needed.

This update launches alongside changes to our free plan and the brand-new Starter plan. Whatever your goals, there’s now a plan that fits more precisely.

Our guide to the best web statistics tools has been completely overhauled for 2025, with new tools added, others removed, and fresh insights throughout.

For anyone focused purely on traffic stats, this updated roundup highlights the top tools for 2025.

The guide breaks down a range of options to help you choose the tool that matches your goals, budget, and data needs.

Discover the 10 Web Statistics Tools in 2025

Still new to TWIPLA? This practical guide walks you through everything you need to get up and running — from verifying your tracking code to exploring tools like session recordings, heatmaps, and conversion funnels.

You’ll also learn how to set your privacy mode, understand key visitor metrics, and tailor the platform to your goals. It’s the perfect starting point for anyone who wants actionable insights without the guesswork.

The article includes helpful tips, screenshots, and links to the Support Center to guide you every step of the way.

Learn How to Get Started With TWIPLA