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A redirect is a tactic to change a URL to a different one when a user tries to visit it, and it can be used to prevent the access of broken or non-existing pages, to shorten links, or to send users to the same domain from multiple other domains.
A redirect, known as URL redirection or URL forwarding, is a technique to make a website or a page available under more than one URL address.
A redirect is when a browser tries to open a page or domain URL that has been redirected, and it opens a page with a different URL or an entirely different domain. Examples of redirections could look as follows:
There are various reasons to do URL redirections, but here are just a few of them:
Besides practical purposes that solve a problem, redirects are often used for hostile reasons such as phishing attacks or malware distribution.