PIPL: Personal Information Protection Law (China)
What the PIPL covers, and what it means for your website analytics
Official name: Personal Information Protection Law of the People’s Republic of China (PIPL). In force since 1 November 2021, it governs personal data of people in China, including when it is processed by companies abroad.
See all privacy lawsAt a glance
China's personal information protection law
The PIPL is China's main data protection law. Processing personal information needs a legal basis, most often consent, and unlike the GDPR there's no general legitimate-interest basis. Sensitive data and transfers out of China need separate consent and extra safeguards.
Who it covers
Processing in China, and processing abroad that serves or analyzes people in China
What it means for websites
Foreign sites analyzing visitors in China may need a local representative
Who enforces it
The Cyberspace Administration of China (CAC) and other authorities
Maximum fines
Up to RMB 50 million or 5% of the previous year's revenue
Further reading
Everything you need on this law
The PIPL
The official English translation of China’s Personal Information Protection Law, from the National People’s Congress.
Read the official textChina’s PIPL, explained
An overview of China’s privacy law: who it applies to and what it requires.
Read the articleMore privacy laws
Guides to 14 more laws, from the GDPR to the CCPA, and what each one asks of your website.
See all privacy lawsPrivacy by default
Less data, the same insights
TWIPLA’s default Maximum Privacy Mode keeps what you collect to a minimum, wherever your visitors are:
- Visitors are counted with a one-way hash, the only identifier stored
- Reports show trends across your audience, never one person’s page history
- All data is hosted in Germany, under a Data Processing Agreement that lists every subprocessor
- An optional opt-out link lets visitors switch off TWIPLA tracking entirely
Every privacy law sets its own rules. Custom Country Data lets you choose the privacy mode for visitors from each country, so you can match it to the law that applies there.
Proof, not promises
How TWIPLA respects your Chinese visitors’ privacy
Privacy modes and country settings
How to choose one of four privacy modes, and set a different one for visitors by country.
Read the guideVisitor opt-out
Where any visitor can switch off TWIPLA tracking for themselves, at any time.
See the opt-outWhat to put in your privacy policy
Ready-to-use wording for describing TWIPLA in your privacy policy.
Get the wordingOur Data Processing Agreement
The processing agreement every TWIPLA customer signs, with all subprocessors listed.
Read the agreementLegal disclaimer
Helpful guidance, not legal advice
This page explains the law in general terms. Laws change, and how they apply depends on your business, your visitors and how you configure TWIPLA.
Unless another mode is named, statements about compliance refer to Maximum Privacy Mode, our default setting. For advice on your situation, please consult a qualified legal professional.
Questions about how TWIPLA fits this law? Email our team at consentless@twipla.com.
