Children’s Online Privacy Protection Act (United States)

What COPPA covers, and what it means for your website analytics

Official name: Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. 6501-6506. In force since 21 April 2000, it sets rules for websites and online services that collect personal data from children under 13.

See all privacy laws

At a glance

The US law protecting children's data online

COPPA requires websites and online services to get verifiable parental consent before collecting personal information from children under 13. The FTC's COPPA Rule sets out how, and was updated in 2025, with businesses expected to comply by April 2026.

Who it covers

Sites aimed at children under 13, and sites that knowingly collect their data

What it means for websites

Cookies and IP addresses count as personal information, with limited exceptions

Who enforces it

The Federal Trade Commission (FTC) and state attorneys general

Maximum fines

Up to $53,088 per violation (2025 figure, adjusted each year)

The six lawful bases for processing

This law applies to companies and organizations that knowingly collect data about children under the age of 13 who are located in the United States. COPPA requires websites, apps and other online entities to obtain parental consent for the collection of a child’s personal information - which can be translated into the following: 

  1. A first and last name;

  2. A home or other physical address including street name and name of a city or town;

  3. Online contact information as defined in this section;

  4. A screen or user name where it functions in the same manner as online contact information, as defined in this section;

  5. A telephone number;

  6. A Social Security number;

  7. A persistent identifier that can be used to recognize a user over time and across different websites or online services. Such persistent identifiers include, but are not limited to, a customer number held in a cookie, an Internet Protocol (IP) address, a processor or device serial number, or unique device identifier;

  8. A photograph, video, or audio file where such file contains a child's image or voice;

  9. Geolocation information sufficient to identify street name and name of a city or town; or

  10. Information concerning the child or the parents of that child that the operator collects online from the child and combines with an identifier described in this definition.

COPPA’s definition of a “website or online service” that might collect and distribute personal information of children includes:

  • mobile apps that send or receive information online (like network-connected games, social networking apps, or apps that deliver behaviorally-targeted ads)
  • internet-enabled gaming platforms
  • plug-ins
  • advertising networks
  • internet-enabled location-based services
  • voice-over internet protocol services
  • connected toys or other IoT devices

Further reading

Everything you need on this law

The COPPA Rule

The current text of the FTC’s Children’s Online Privacy Protection Rule, 16 CFR Part 312, including the 2025 amendments.

Read the official text

FTC guidance on children’s privacy

The FTC enforces COPPA, and its business guidance explains who the rule covers and how to comply.

Read the guidance

The COPPA statute

The federal law, 15 U.S.C. 6501 to 6506, that the FTC’s COPPA Rule puts into practice.

Read the official text

More privacy laws

Guides to 14 more laws, from the GDPR to the CCPA, and what each one asks of your website.

See all privacy laws

Privacy by default

Less data, the same insights

TWIPLA’s default Maximum Privacy Mode keeps what you collect to a minimum, wherever your visitors are:

  • Visitors are counted with a one-way hash, the only identifier stored
  • Reports show trends across your audience, never one person’s page history
  • All data is hosted in Germany, under a Data Processing Agreement that lists every subprocessor
  • An optional opt-out link lets visitors switch off TWIPLA tracking entirely

Every privacy law sets its own rules. Custom Country Data lets you choose the privacy mode for visitors from each country, so you can match it to the law that applies there.

Proof, not promises

How TWIPLA respects younger visitors’ privacy

Privacy modes and country settings

How to choose one of four privacy modes, and set a different one for visitors by country.

Read the guide

Visitor opt-out

Where any visitor can switch off TWIPLA tracking for themselves, at any time.

See the opt-out

What to put in your privacy policy

Ready-to-use wording for describing TWIPLA in your privacy policy.

Get the wording

Our Data Processing Agreement

The processing agreement every TWIPLA customer signs, with all subprocessors listed.

Read the agreement

Privacy questions, answered

Answers on device access, and how recordings and heatmaps stay off until you turn them on.

Read the answers

Legal disclaimer

Helpful guidance, not legal advice

This page explains the law in general terms. Laws change, and how they apply depends on your business, your visitors and how you configure TWIPLA.

Unless another mode is named, statements about compliance refer to Maximum Privacy Mode, our default setting. For advice on your situation, please consult a qualified legal professional.

Questions about how TWIPLA fits this law? Email our team at consentless@twipla.com.

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