A landing page can have multiple meanings depending on what you do, but in analytics terms, it refers to the first visited page on a website within a session. Knowing your top start pages on the website or where visitors land first when they reach a site helps identify trends, well-ranked pages, and interesting content for visitors.
A landing page can have multiple definitions, depending on your area of expertise: the URL destination of your ad, a page specially designed to collect e-mail addresses (lead gen type of page) by offering something in exchange (e.g., ebooks, icons, etc.), an entirely separate page from your website that was designed to make a specific action (e.g., sign-up).
For most analytics tools, though, a landing page is the first visited page of a session.
As the metric name suggests, the landing page is the start page where the visitors first land on your website - and it is not necessarily the home page.
Various analytics tools may call a Landing Page different names: Start Page, Entry page, or Entrance Page.
People land on your website through different pages - e.g., a product page or a specific blog post.
By analyzing the Top Start Pages in your dashboard, you can easily see: