Dwell Time represents the time spent by people between the moment they check a page from the search engine results page until they go back to the pages displayed by search engines in response to their query (searched keyword)
Dwell Time is the amount of time that a searcher spends in search engine's result pages starting from the search result, clicks on a page, and returns back to the SERPs.
Dwell time might be used by search engines to showcase the relevancy of a website for the searcher. The longer time on the site, without going back in the page results, the better.
At the end of the day, dwell time measure if you manage to keep a visitor on the website. No matter if you increase the dwell time to please the algorithms, or to keep visitors longer on the website in order to convert them.
Here’s a short checklist to look at in order to ensure the visitors’ stickiness.
Check the following metrics that can affect the dwell time or time on your page: