FOR IMMEDIATE RELEASE
Munich, Germany, 28th July 2023. The Technical University of Munich has partnered with TWIPLA, a leading privacy-first website intelligence integration. It's designed for businesses looking to legitimately leverage visitor data so as to grow their digital presence around robust data-driven insights. TWIPLA serves as the trusted platform for over 2.5 million website owners in 190 countries. We have built this platform around advanced cookieless tracking technology, enabling users to comply with all global data privacy requirements without compromising on the size or accuracy of their datasets.
The TWIPLA team remains committed to developing the capability of our platform in a way that prioritizes data privacy. This approach continues to bear fruit, enabling sustained innovation across a comprehensive suite of website statistical tools, visitor behavior analytics, and visitor communication features.
The potential of TWIPLA is evident from our nascent partnership with the Technical University of Munich (TUM). Since adopting our integration in April 2023, the institute has increased its volume of web traffic data by 500%. TWIPLA’ fingerprinting model enabled this, removing TUM’s requirement for cookie banners under EU and German law. People often reject these popups, and this undoubtedly restricted the institute's ability to capitalize on website traffic data.
Furthermore, TUM achieved this web traffic data growth while using TWIPLA’ maximum privacy mode. In essence, this enables them to meet GDPR and TTDGS requirements for data privacy while also increasing insight accuracy. And at a time of increasing awareness about the invasiveness of internet user tracking technologies, this points to privacy-first analytics technologies as a social good that can also provide businesses with the data they need to optimize their websites without encroaching on the privacy or security of people online.
Tim Hammermann, CEO of TWIPLA, stated:
“We are excited to partner with TUM - which is recognized for its excellence in research, teaching, and innovation, and ranked as one of the best technical universities in the world - and empower them to unlock the full potential of website intelligence. Together, we are driving innovation and enhancing the digital experience for their users.”
TUM is the 37th-ranked university in the world according to the QS World University Rankings 2024. It has over 50,000 students enrolled in the 2022/2023 academic year, and a budget of €1,770.3 million. Their website has 5.4 million monthly visitors, and the institute’s choice of analytics integrations is a testament to the potency of TWIPLA to provide robust and accurate datasets rather than the samples provided by cookie-based alternatives.
TWIPLA is open to partnerships with any organization that wants to maximize data utility while also meeting data privacy requirements. And with the rollout of custom reporting dashboards and white labeling, the integration consequently grows ever more attractive for Analytics-as-a-Service (AaaS) clients. For more information, please visit www.visitor-analytics.io.
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