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Pages enables you to understand how your site is performing from the perspective of individual webpages. Immediately identify your top-performing URLs. See what captures audience interest, and then use these insights to inform content and design decisions.
With TWIPLA, it's easy to analyze page performance from any perspective. See all your top webpages at a glance, or jump to key information on landing pages, transaction pages, and referring sites. Then, leverage this knowledge to increase traffic and conversions.
Jump into the Pages module, and you'll be welcomed by a list of all your webpages ordered by visit numbers. Immediately see the key high-level metrics that matter most for these URLs: top-performing pages, page visit numbers, and their percentage of total site visits.
Then, go deeper. Filter what you see by page URL, and compare similar page types side by side. Limit the data to a date range of your choice. It's all highly intuitive, and you can also jump straight to any of the listed webpages for ease of reference with a single click.
Understand website visitor numbers in context. Discover which content, design, or layout is the most popular with your audience, and others that need improving. Then, use these data-driven insights to effectively optimize content delivery and increase visit numbers.
Quickly identify your top website entry points and open each with one click for ease of reference. Alternatively, filter the module to only show the landing URLs that interest you. See the number of sessions that started there, as well as their proportion of all website journeys.
Know where website visitors first land. Then, use this data to decide which pages to work on first, and which to leave for later. Manage your resources efficiently to focus on work that will have the highest impact on website performance and wider business success.
So take these data-driven insights and also optimize the initial user experience. Improve content that's seen first so that site traffic stays around for longer. Use it to also refine SEO strategies, as well as to improve the effectiveness of marketing and conversion pathways.
Some sites are designed around a single conversion page. But others have more. Think eCommerce, SaaS providers, educational websites. Businesses can often have many conversion pages for their different products or services. And they will need to be analyzed in context.
At TWIPLA, we know this. So use this part of the module to measure the conversion rate on any webpage you choose. Also use it as a jumping off point for conversion funnel analysis. Know how many people submit a payment, dowload a document or fill in a form.
So immediately see the total number of conversions in the date range of your choice, as well as their percentage of total sales. Quickly identify which pages bring in the most revenue, and also which need work. Then return later to assess optimization results!
Go to this section of the module and immediately know which referrers bring in the most website traffic during any given time period. Click on each to jump straight to the source, and to also see a list of all the referrer's pages that directed visitors to your website.
So use this tool and know exactly what this referral traffic sees first on your website. Then, optimize relevant webpages around the unique interests of this visitor segment. Get them to stay for longer and also convert more of these website visitors into customers!
Also, use this tool to see who sends you the most potential buyers. Identify potential partnership opportunities, or end those that aren't meeting expectations. So fine tune your business' outreach and backlink strategies, and give your overall online visibility a real boost!