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Unlock the Power of Wix: 10 Must-Have Plugins for Your Site

Simon Coulthard May 25, 2023

13 Minute Read

As a new business or tech startup, creating a strong online presence is essential for success.

One of the best platforms to build your website is Wix, though there are today a wide range of different website builders to choose from.

Out of the box, it's great for website design but Wix also offers a wide range of plugins to enhance your site's functionality. website navigation, and improve the customer experience.

In this article, we'll explore ten must-have Wix plugins that will take your website to the next level. From design to website optimization, these plugins will help you create a professional and engaging online presence.

So, let's dive in and unlock the power of Wix!


Unlock Your Website's Full Potential

Our magic box of website intelligence tricks will enable anyone to grow their website quickly and reach their goals - all while keeping user data safe!

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1. AdScale

Create and Manage Multi-channel Ad Campaigns

AdScale is a multi-channel e-commerce solution for all your Wix store marketing efforts.

Put another way, it's an advertising platform that will enable you to boost your Facebook and Google ads performance by automating everything in your advertising campaigns.

With AdScale, you can use AI-Ads builder and AI-Optimization to create and optimize your ads. It also offers AI-Audience targeting and performance tracking to help you increase traffic and grow sales. AdScale also helps you with your acquisition and retargeting campaigns on Google Search and Google Shopping/Performance Max.

You can also get automated Facebook pixel and feed implementation for better ads performance on Facebook and Instagram.

This is powerful stuff that ultimately enables you to track and understand your users. It summarizes all your data in one place so that you have a rich, intuitive understanding of the store's performance and how you can enhance it effectively.

It's well reviewed, with users appreciating its ease of use and straightforward setup.

2. Ascend

Integrate a Versatile Digital Marketing Toolkit

Wix User Rating: 4.3

Ascend by Wix is an all-in-one business solution that has a suite of 15+ products that helps small businesses to scale their work.

It's intuitive, affordable, and a great Wix plugin for anyone looking to grow their online presence, regardless of their tech-savviness. 

From invoices, emails, newsletters, quotes, website forms, workflows to reminders - everything can be done in one place. This is great for users who shudder at the thought of having to integrate multiple applications, and want to streamline their Wix workload.

One of the standout features of Ascend by Wix is its task automation tool, which allows users to automate repetitive tasks and workflows, such as sending follow-up emails or updating customer information. This feature can save users a significant amount of time and effort, as well as reduce the risk of errors or oversights.

Reminders, assignments, communication, and more are also easily managed and straightforward to utilize.

Overall, Ascend by Wix is a great tool for small businesses that want an all-in-one solution for their digital marketing needs.

3. Blocky

Block Unwanted Visitors, Bots, and Scammers

Wix User Rating: 4.9

Blocky is an IP blocker and country restrictor.

The internet can be a dangerous place for your fledgling website, and this app enables you to block unwanted visitors, bots, and scammers from accessing it, reducing site performance, activating malware, and reducing the customer experience.

Once installed, you can easily block users based on their IP address, proxy, or VPN connection. And once blocked, they'll be automatically redirected to a page of your choice where you can leave a friendly message letting them know they can't access your online store right now.

While it's only available in English, Blocky ensures that you can say goodbye to troublesome visitors for good.

It's all about keeping things secure and making sure only the right people get through!

4. Fera Reviews

Add AI-Powered Customer Review Widgets

Wix User Rating: 4.9

Fera Reviews adds product and store reviews to your website.

It's currently the highest-rated customer reviews app available on Wix, with customizable widgets that look beautiful right from launch.

Simply put, it's a great app that doesn't require coding knowledge, and will enable you to increase your online visibility and drive more traffic to your Wix website.

With Fera Reviews, you can add, import, and edit reviews, photos, and videos from Google, Facebook, and across the internet, and can show reviews and ratings in Google Search. You can also approve or decline customer submissions and display real shopper verified badges for reviews.

Wix users find that using Fera to get more reviews for their site and show them off builds trust with their customers. And when customers trust sites, they are more likely to buy from them! Fera makes it easy to get customer reviews and displays them beautifully on any website.

5. Popify

Increase Conversions with Personalized Popups

Wix User Rating: 4.9

Popify Sales Popup & Discounts is a Wix app that allows you to increase your online store trust, social proof and conversions by showing recent customer purchases.

You can set and forget - ensuring that your visitors are getting the information they need, when they need it. You can use their ready-made popup templates for any holidays, or events. Everything is also fully customizable - from the design of popups to where, when, and why they appear (and for how long!)

In summary, some of the features and benefits include:

  • Increase your store trust and conversions by showing recent customer purchases
  • Set and forget - ready to use pop-up templates for any holiday or event
  • Full customization of pop-up design, pages to display and display timing
  • Create FOMO using their smart pop-up purchases counter

6. Price Table

Increase Sales with Comparative Product Tables

Wix User Rating: 4.6

Price Table makes it easy to showcase products or services side by side - making it easy for your website visitors to digest large amounts of information and make informed decisions about what they want.

It boasts a user-friendly interface that enables you to display all the key information on your Wix website in one place.

Crucially, Price Table also enables you to sell memberships and take recurring payments securely. This is possible because it seamlessly integrates with PayPal, allowing you to accept payments hassle-free through a dedicated button right in your pricing table.

What's more, this Wix plugin is proven to boost sales and increase average order value. With it, you can easily upsell to your customers by showcasing additional product options based on their browsing history - enticing them to dig deeper into what you offer. You can also cross-sell by displaying related products, encouraging customers to make additional purchases.

Other interesting avenues to explore with Price Table include:

  • Create product comparison tables to highlight the benefits of bundled products - making it easy for your customers to compare different packages and choose the one that suits them best
  • Customize the design of your price table to match your website and branding perfectly - from colors to fonts, backgrounds, and call-to-action buttons, you have full control over the visual appearance.

Price Table supports text in any language, ensuring a seamless experience for customers worldwide. It is also mobile-responsive, providing a smooth browsing experience on any device.

And taken together, this Wix plugin will elevate your product showcasing, captivate your customers, and drive sales - what's not to love!

7. Shippo

Manage and Fulfill Orders in One Place

Wix User Rating: 3.0

Shippo is a Wix plugin that equips your online store with an end-to-end shipping solution.

With it, you can lock-in savings with pre-negotiated rates, deep discounts on top carriers, and flexible shipping options — at whatever volume you ship.

You can also generate labels faster, bulk-print at speed, automate returns, sync orders automatically with Wix, and more.

Shippo has a lower user rating than the other recommended Wix plugins in this link, but this is the knock-on effect of the failings of the shipping companies themselves - something that is outside of their control. 

Dig into the reviews, and you'll find that Wix users are impressed by the seamlessness of the app, and how it makes shipping orders faster and more efficient.  It's also considered very user-friendly, offers several different carriers to choose from, and the platform will also automatically adjust the account if the package weight or height is off rather than canceling the shipment.

Overall, Shippo is a great option for managing shipping on a Wix site. If you’re looking for an easy way to print shipping labels and track shipments, then Shippo is definitely worth a go!

8. Tidio

Enhance Customer Service and Support

Wix User Rating: 4.5

Tidio is a Wix plugin that equips your website with live chat and chatbots.

This is vital for facilitating the high level of customer support and speed of response that internet users now expect, and represent central elements of website optimization.

Crucially, it's very user friendly and easy to understand. 

The design and animation of the chat widget are impressive. Simply put - it's pretty easy on the eyes, and this helps to increase the number of your customers that will interact with it.

Wix website owners also like that it doesn't limit the chat interface to a single website, which is great for their specific use cases. It also has a pretty commendable chatbot flow builder, and integrated analytics means it can provide the insights you need to improve functionality around key goals.

Tidio also offers a nifty free trial that you can try out before committing to a paid plan.

It's also very versatile - being highly customizable, mobile-friendly, and compatible with multiple operating systems. 

And with customer experience vital to customer acquisition and retention, automated support is vital to website performance in 2023. Given this, Tidio is a no-brainer for anyone wanting to grow their digital business through Wix.


Grow Your Website Quickly With Advanced Analytics

Wix User Rating: 4.6

Our own TWIPLA software is one of the most highly-rated Wix plugins available, with over 800 5-star reviews - and it's not hard to see why!

TWIPLA is an advanced website intelligence toolkit that enables you to analyze the performance of your website from every angle imaginable.

With it, you can investigate website traffic stats such as visitors, conversions, session duration, page visits, referrals, click paths, devices, bounce rates, time of visits, competition analysis and more. 

You can also dig deeper visitor behavior in real-time with session recordings, heatmaps, conversion funnels, and custom event tracking.

Taken together, it includes every tool and feature that a website analyst could ask for - all designed around privacy-perfect technology that keeps website visitor data safe, and meets the requirements of GDPR and all other global data privacy laws.

And with website analytics central to effective performance, integrating TWIPLA into your Wix website is a surefire way to save time, cut costs, and grow your website quickly.

10. Wix Blog

Publish and SEO Blogs to Boost Website Traffic

Wix User Rating: 4.1

Wix Blog does exactly what you'd expect - enhance your website content delivery!

It's a Wix plugin that equips your website with blogging facilities, and is easy to use - even if you have no prior website-building experience.

This is made possible by its intuitive drag-and-drop editor, which is one of the most user-friendly systems of its kind on the market.

Additionally, the plugin allows you to create a professionally designed blog for your site. There are many layout options, allowing you to customize your blog to match your brand image effectively.

Reviews are very positive, with users appreciating its ease-of-use and straightforward onboarding.

Crucially, Wix Blog also comes with advanced SEO features that allow you to effectively attract visitors and engage with your audience.

Blogs are important because they provide valuable information, education, and insights on various topics, catering to the interests and needs of readers. As such, Wix Blogs will help you grow your audience, drive sales, and supercharge the performance of your Wix website.


Unlock Your Website's Full Potential

Our magic box of website intelligence tricks will enable anyone to grow their website quickly and reach their goals - all while keeping user data safe!

GET STARTEDcircle-arrow-right.svg

Final Thoughts

With these ten must-have Wix plugins, you have the power to create a professional, engaging, and optimized website for your new business or tech startup. From design to security, navigation to analytics, each plugin serves a unique purpose in enhancing your online presence.

So, unlock the power of Wix today and take your website to new heights!

Remember, building a successful website is an ongoing process. Continuously monitor your website's performance, analyze visitor behavior, and adapt to the changing needs of your audience. By leveraging the power of Wix and these essential plugins, you can stay ahead of the competition and achieve your online goals.

Now, it's time to get started and unlock the full potential of your Wix website with these must-have plugins!


What are Wix plugins?

Wix plugins are third-party applications that you can add to your Wix website to enhance its functionality. These plugins can help you add new features, improve your site’s performance, and optimize your content for search engines.

How do I install Wix plugins?

To install Wix plugins, simply navigate to the Wix App Market and browse through the available options. Once you find a plugin that you want to use, click on it to learn more about its features and pricing. If you decide to install the plugin, simply click the “Add to Site” button and follow the on-screen instructions.

How can I choose the right Wix plugins for my site?

To choose the right Wix plugins for your site, start by identifying your site’s goals and needs. Then, browse through the available plugins in the Wix App Market and read reviews from other users. Finally, test out different plugins to see which ones work best for your site.

Can I create my own Wix plugins?

Yes, you can create your own Wix plugins using the Wix Developer Platform. This platform provides you with all of the tools and resources that you need to build custom plugins that meet your specific needs.

How can I optimize my Wix site for search engines?

To optimize your Wix site for search engines, start by conducting keyword research to identify the terms and phrases that your target audience is searching for. Then, use these keywords to optimize your site’s content, including your page titles, meta descriptions, and image alt tags. You should also focus on building high-quality backlinks to your site and improving your site’s loading speed.

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