The Swiss Data Protection Act - a revision of its Federal Data Protection Act - will come into force on September 1st, 2023.
This, in essence, is the most substantial reform to national data protection legislation in over three decades. It closely aligns Switzerland with strict EU data privacy requirements, and also further tightens the global network of laws that protect internet users.
Read more about this development on the Swiss government’s website.
The Swiss revFADP is a revision of the Federal Data Protection Act, which dates back to 1992.
This update brings the Swiss law closer in scope to the General Data Protection Regulation (GDPR). It integrates many of the core principles of this EU personal data protection law, while equally adding a distinctly “Swiss finish” to certain areas.
Crucially, the Swiss Data Protection Act applies to the processing of personal data that has actual or potential effects in Switzerland.
This means that it impacts any business that processes the personal data of Swiss residents. It also affects companies outside of Switzerland who process this data, and they now need to designate a representative in-country to avoid legal consequences in the long run.
Analytics software can collect large amounts of personal data from website visitors. For businesses that use these third-party platforms, this means that they fall under the scope of the Swiss Data Protection Act if their website is visited by a resident of Switzerland.
Finally, businesses must also exercise caution with regard to transferring the personal data of Swiss nationals outside of Switzerland. Under the Swiss Data Protection Act, this data can only be transferred to a recipient country that the Swiss Federal Council recognizes as having an adequate data protection level for Switzerland.
Businesses looking to use analytics legitimately under the Swiss Data Protection Act should consider TWIPLA. We offer a comprehensive intelligence solution, providing complete statistics, visitor behavior analytics, and visitor communication tools.
The platform has privacy-by-design, and data is stored in Germany - a country with adequate data protection under Swiss law. Advanced cookieless tracking enables TWIPLA to provide insight accuracy without collecting personal data.
It is built around a dynamic privacy center that can be calibrated to the national privacy laws of individual website visitors. In default Maximum Privacy Mode, it completely anonymizes user data.
This ensures that TWIPLA doesn't violate the Swiss Data Protection Act or any other global law. Sign up today and start leveraging all your website traffic data while keeping visitors safe.
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