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Monthly Musings — Website Intelligence News Roundup February 2023

Simon Coulthard February 22, 2023

5 Minute Read

Happy February!

As you can probably tell, website intelligence is always in our hearts and minds. But with so much going on, each month, we make a point of staying on top of everything that's happening in the sphere. 

And, well, sharing is caring, right? So, kick back and relax while I catch you up on the month’s happenings.


💡 This Made us Feel Smart

Lately, we've been delving into the concept of "dwell time," or the amount of time a user spends on a website.

Do you know what the average dwell time is? Well, according to Hubspot, the industry average is 2-4 minutes.

With this in mind, it's more important than ever to make sure your website is designed to keep visitors engaged from the get-go and encourage them to stick around. 

If you are at the beginning of your website intelligence journey, we are here to help you. Here’s all you’ll need to know about Website Analytics so you can get (and keep) customers interested.


👀 This Caught our Attention

Have you heard about the rise of conversational interfaces and chatbots?

Not too many years ago, it felt like a far-off dream (or something from a film plot), but these tools are quickly becoming popular among businesses as a way to provide personalized and efficient customer service. 

As website intelligence continues to evolve so rapidly, it's exciting to see new technologies emerge that help us better understand and interact with our audiences.

We found this article from Conversation Design Institute particularly intriguing => Read More


🎥 Something we Watched

We recently watched a TED Talk by Tristan Harris on "How a handful of tech companies control billions of minds every day."

Harris discusses the power of technology to shape our thoughts and behaviors, and highlights the importance of website intelligence in creating positive and ethical online experiences. 

This Ted talk was actually filmed a few years ago, but is more relevant now than ever.

Due to the fact that most of us (or at least, 5.16 billion of us as of January 2023 - Statista) are daily internet users (and this is only going to continue to grow), it is ever more important to get this right. Food for thought indeed.

✍️ Something we Learned

Did you know that the way people interact with websites has changed dramatically in recent years? 

With the rise of ever-improving mobile devices and the increasing use of voice search, it's more crucial than ever to ensure your website is optimized for a variety of platforms and devices.

Have you been keeping up with the way your customers have been interacting with your site? Wondered recently if there is any way you can improve your UX? 

Maybe you are considering some small site changes, but don’t know if they would truly benefit your customers. 

It might be time for you to send out a quick poll or survey. Customer feedback is super important and could make all the difference to how you proceed. Give it a go and see what you find out!


✏️ Something we Wrote

We recently published a blog on How to Write Effective Survey Questions - and it’s proved incredibly popular! 

Start sending surveys to your customers to gain valuable insights into how your website is performing - and crucially, how you can make improvements.

Also, if the idea of creating a survey for your customers does tickle your fancy, we have written an all encompassing resource hub for you, which will give you all the information you need. And quite possibly more!


📅 Events to Keep an Eye On

There are several really exciting events coming up in the world of website intelligence - some that you can even attend in-person 🤯. Here are a few to keep on your radar:

  • Tech Show London: This massive and impressive show incorporates five events at ExCeL, London. Taking place on 8th - 9th March 2023. The individual events are: Cloud Expo Europe; DevOps Live; Cloud & Cyber Security Expo; Big Data & AI World; and Data Centre World
  • QCon London: This conference is flexible and can be attended in person or virtually. Attend and learn all about the exciting new trends in software development and ensure you are in the loop when it comes to putting these in place yourself! Think of the future! 
  • Speaking of the future, if you happen to be in Valencia, Spain on March 30th - 31st, join The Next Web conference. The main focus here is future-proofing business by adopting sustainable strategies and green technologies! 


🧱 Something We’ve Built

Each month, I will be announcing any new updates to our platform. 

Today, I am delighted to share that our super talented designers and developers have been working really hard to bring you enhanced features and some stunning new designs! 

Below are just a few of the things which you will find improved. Overall, these changes make for an even smoother experience, I think you’ll agree. 

  • Complete reworking of our onboarding process - we listened to our users, so thank you 🙏
  • Visual updates & design fixes in your recordings module
  • Enhancing various tooltips to support you with the process of understanding and navigating through all your features
  • Enabling the possibility to perform bulk actions for certain tables
  • Adding the option to manually undisplay story blocks in your dashboard, so that you can focus on that all important data - though we do always try to ensure this content is helpful 😉
  • We’ve made it easier to personalize your workspace, by making the process of editing your settings more seamless. Look out for the 3 vertical dots, which appear upon hovering certain tabs, in order to reach additional feature settings
  • General performance improvements throughout the entire platform
  • Redesign of your heatmap creation process
  • We’ve completely reworked the flow of adding a new website, so if you have any more sites to add, you will now find your experience even smoother than before. 

📰 The News Stories that Had us all Talking

That's all for now. Stay smart and stay ahead of the curve with website intelligence.

Until next time,



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