POPIA: Protection of Personal Information Act (South Africa)

What POPIA covers, and what it means for your website analytics

Official name: Protection of Personal Information Act 4 of 2013 (POPIA). Its main provisions have applied since 1 July 2020, with enforcement from 1 July 2021, and govern how personal data of people in South Africa is processed.

See all privacy laws

At a glance

South Africa's data protection law

POPIA sets eight conditions for lawful processing, from accountability to security safeguards. Unusually, it protects companies and other organizations as well as individuals.

POPi privacy banner

Who it covers

Organizations based in South Africa, or using means there to process personal data

What it means for websites

You need a lawful reason, and email marketing to non-customers needs opt-in consent

Who enforces it

The Information Regulator

Maximum fines

Fines of up to R10 million, and up to 10 years in prison for the worst offenses

Further reading

Everything you need on this law

POPIA

The official text of South Africa’s Protection of Personal Information Act 4 of 2013.

Read the official text

South Africa’s Information Regulator

The authority that enforces POPIA, with guidance notes and codes of conduct for businesses.

Visit the regulator

POPIA and its regulations

The regulations and official notices that sit alongside POPIA, from the Information Regulator.

See the regulations

Legal disclaimer

Helpful guidance, not legal advice

This page explains the law in general terms. Laws change, and how they apply depends on your business, your visitors and how you configure TWIPLA.

Unless another mode is named, statements about compliance refer to Maximum Privacy Mode, our default setting. For advice on your situation, please consult a qualified legal professional.

Questions about how TWIPLA fits this law? Email our team at consentless@twipla.com.

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