Pouring money into your advertising campaigns is not an easy responsibility: each click and impression has a cost and you want to know how many of those clicks are actually interested visitors!
Looking into analytics is a normal step in the process and seeing different data than in your ads stats might puzzle you.
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For a comprehensive understanding of your website traffic, it is important to know about the differences between the biggest tracking platforms and how they collect data. There are some cases when your Google or Facebook ads data might not match your Analytics data. Here are some of the most common reasons.
Google tracks clicks whereas Analytics tools track sessions. There are several reasons that these metrics may differ:
It is well known that tracking platforms (e.g., Google Analytics, Google Ads, Facebook Analytics) track visits, clicks, and traffic differently. Therefore you may see different metrics on different platforms.
Here are some examples:
For more useful information about the difference in tracking methods between Google Analytics and Google AdWords you can check the Wix blog too, in case you are a Wix customer — Please keep in mind that some of this information applies to other services as well, such as Facebook Analytics or TWIPLA.
If you want to learn how to improve your overall website content or traffic, check our blog and learn more about what is pay per click or unrequested advertising and go through our comparison on SEO vs. Pay Per Click Search Network.
Our advanced website intelligence solution will enable anyone to grow their website quickly - all while also staying data privacy compliant!
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