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You can’t have an effective website or an app without a reliable website statistics tool.
These platforms remove much of the guesswork from digital optimization activities that can result in bad decisions and deteriorating website performance - making them the first and most important element in any digital marketer’s toolkit.
However, web statistics are not the only tool that you need.
Website analytics platforms have certainly become more advanced over the years.
Today, you undoubtedly want to choose an option with visitor behavior analytics and visitor communication features alongside website statistics, and we’ve written elsewhere about the best website intelligence platforms available in 2023 that have all these tools.
But web statistics remains the first tool you should reach for when looking to understand and improve your online presence. WIthout one, you won’t know which pages to improve, who your website visitors are, what technical specifications they favor, or how you compare with your competitors.
And once you have these insights, you can make data-driven decisions that are based on real-time facts and tangible statistics.
Many of the tools out there can give you the website statistics you need in order to decide how to develop, personalize, and change your website to suit the demands of your users. However, it can be tricky to nail down the tool you need the most.
We’ve already written a comprehensive resource hub with everything you need to know about website statistics. But you’re in the right place if you want to find out about the best website statistics tools on the market today.
Sounds good? Let’s explore the options!
|Website Statistics Tools||KPIs Data||Geo-location||Traffic Structure||Visitors Insights||Page Performance||Device Information||Competition Analysis||Campaign Performance|
|Open Web Analytics||✅||✅||✅||✅||✅||❌||❌||✅|
Are you tired of lacking control over how your data ends up looking, the insufficient user insights, and the lack of control over your visitor information? You don’t have to look any further. TWIPLA fixes all of the above and more.
Empowering website and campaign performance, TWIPLA is considered the best web analytics tool that helps you resurrect visits from your prospects and users by showcasing a big amount of data you can make use of.
The website statistics pillar accelerates your website's prosperity by providing useful data, such as traffic structure, the most important KPIs, page performance, visitor insights, geolocation, operating systems and devices, competition analysis, and campaign performance.
TWIPLA also unearths user behavior about precisely how visitors interact with your website. This action is accomplished with heatmaps, conversion funnel, custom event tracking, and session recording features.
What’s more, you can complement this analysis by connecting with your community through surveys and polls in order to get feedback that you can use to give users more of what they want.
TWIPLA includes extensive website statistics, 25 session recordings, 1 conversion funnel, 1 heatmap, URL campaign tracking, statistics reports, and unlimited data storage in its free plan.
It also has five pricing plans ranging from $10.39 per month to $123.20 per month. There is also a custom option where you can contact the team for a bespoke package.
The Basic plan includes 4 conversion funnels, 4 heatmaps, 500 visitor recordings, 1,000 custom event tracking, 2 polls, and 2 surveys for less than 10,000 visits.
If you own a small business, this plan could be ideal, and you can upgrade to a higher plan as you grow.
Matomo is a free, open-source web analytics platform. It provides detailed reports on website traffic, with many beneficial features for marketing professionals.
This online website statistics tool enables you to visualize data about each individual visitor, such as their id, operating system, browser, time spent, details about their activity, and more.
While Matomo analyzes websites and blogs to show unique visitors, page views, access media, location, and other data that one would expect from an analytics tool, it also has a number of features that go beyond website statistics.
These include behavioral analyses such as heatmaps, session recordings, and conversion funnels. You can also compare user behavior across two different pages using their useful A/B testing tool.
In addition to all these features, Motomo supplies your data with an analytics feature that can track user progress through your forms - ideal for gauging the effectiveness of signups and other conversions.
Bear in mind though that this feature only provides you with data and doesn’t have the capability to build a form, survey, or poll.
Matomo includes a very basic version that is free, but if you need additional features like conversion funnels, heatmaps, advertising conversion analytics, session recordings, and many others, you’ll have to pay extra.
For example, if you want funnels, then you’ll need to pay at least $190/year. When it comes to pricing schemes, TWIPLA is more transparent than Matomo. All of the subscriptions include all of the services, and you pay as your website gets bigger.
In reality, you'll pay a few thousand dollars every month if you want to get all the functions from Matomo.
Adobe Analytics is a fantastic choice if you have additional data sources besides your website from which to collect information. It is a really robust tool for individuals who are more advanced because it enables you to collect data from almost anywhere and have it all in one place.
This powerful multichannel analytics tool collects data from the web, speech, and IoT (Internet of Things), among other sources.
You also get website statistics features, such as website traffic, visitor insights, geolocation, device information, campaign, and website performance.
Once you've acquired this data, you can use Adobe Analytics to categorize your users and compare their behavior.
To provide deeper insights, Adobe also uses powerful machine learning and predictive analytics algorithms. This could help you spot trends that result in a far better conversion rate.
Due to its blend of web analytics and digital marketing expertise, Adobe Analytics is a particularly popular choice among advertisers.
You can ask for a demo of Adobe Analytics even though there isn't a free version available. There are three different pricing tiers available, each with features tailored to your needs.
You will need to contact their team because the pricing plans are publicized on their website.
In contrast to the other website statistics software on our list, buyers said that it can cost around $500/mo, which is quite pricey when compared to alternatives on the market.
Google Analytics is a free analytics tool that offers basic analytical capabilities for marketing and search engine optimization (SEO) needs, and anyone with a Google account can use the service for free.
Google Analytics is used to monitor website performance and gather visitor data.
It can assist organizations in determining the top sources of user traffic, measuring the success of their marketing activities and campaigns, tracking goal completions (such as purchases and adding products to carts), identifying patterns and trends in user engagement, and obtaining other visitor information such as demographics.
Google Analytics is frequently used by small and medium-sized retail websites to gather and analyze customer behavior, which can be utilized to enhance marketing campaigns, increase website traffic, and retain more customers.
This tool also uses a form analytics feature that enables you to track how respondents behave on your forms. Like Matomo, Google Analytics doesn’t allow you to create forms, so you’ll need another tool to do the job.
Everyone can use Google Analytics for free, but there is also a subscription edition with even more features and capabilities that will suit more advanced users.
The free version also comes with some limitations:
All of the features from the free plan are included in the subscription plan, along with unsampled reports, BigQuery export, data-driven attribution, and many other extra reporting forms.
For a monthly price of $12,500, the premium plan (GA 360) is more suited to large businesses as they expand, but at up to $12,500, it’s certainly pricier than it first appears.
Clicky is a free cloud-based analytics platform that is also open source. It provides real-time traffic data such as visitor count, click count, events, organic searches, bounce rates, and average actions.
Like most of the tools on this list, Clicky includes a global visitor map that displays the locations with the biggest concentration of visitors in real-time - a feature that’s very appealing to stats geeks.
Each website you add to Clicky will have its own dashboard, which is fully customisable so that you only see the statistics that are most important to your business.
Heatmaps, split tests, video analytics, audio analytics, and detailed path analysis are some of the key features of Clicky.
A nice touch is that Clicky automatically keeps tracking certain RSS events as campaigns. This includes data from email newsletters, Buffer shares, and CoSchedule posts - these dynamic campaigns are intuitive and require no setup.
Clicky also offers Sheer SEO data for your top-ranking searches on the major search engines. For those who are lamenting the loss of keyword data, this might be the glimmer of hope they’re searching for!
Clicky offers a few paid programs in addition to a free version. Subscriptions can be paid monthly or yearly, which will result in additional savings over time.
Keep in mind though that upon registration, all new customers immediately receive a 21-day free trial of premium services.
The monthly costs for premium upgrades range from $9.99 to $19.99. The price increases in line with the features on offer, like heatmaps, uptime monitoring, and other premium services, as well as the quantity of daily page visits.
It is a reasonably priced option, but it does not include as many web analytics functions as some of the other options on this list.
Crazy Egg is a website analytics tool that keeps track of specific pages from your website and provides you with a breakdown of where various visitors have clicked.
Additionally, there is some more fundamental analytics data available that reports on the most popular pages visited and the source of your visitors utilizing various visual representations.
Crazy Egg focuses solely on tracking user behavior on your landing pages and website, but this makes it particularly useful for improving conversion rates on pages where you want users to take action.
You can compare the effectiveness of landing pages, marketing, and referring traffic with this website statistics tool.
And to acquire a better understanding of behavior based on traffic source, Crazy Egg enables you to create interactive heatmaps from different sources.
It provides a number of other powerful features, like A/B testing, heatmaps, scrollmaps, click reports, and user session records, to assist you in understanding how users are interacting with your website.
Are your visitors getting frustrated because of errors on your website? Crazy Egg's error reports can tell you where errors are happening and who is being affected the most.
Businesses have a 30-day free trial period and then they can pick one of the four paid plans. Customers can choose the package that best suits their business because each one offers distinct features.
The prices range from $29/mo to $249/mo. 100 recordings and tracking information for websites with up to 30,000 monthly page views are included under the Basic plan. There is no restriction on how many websites you can track, and all recordings are kept for three months. You get an infinite number of A/B tests and surveys with this subscription.
Crazyegg also has a Custom plan available for those who simply require more, with this option enabling you to choose from any of Crazy Egg’s options and features.
Woopra is a web analytics tool that offers real-time analysis of user behavior.
The way Woopra works is similar to Google Analytics - a tracking code is added to a website, which then gathers data on all visitors and generates reports via the dashboard.
Events can be constructed and triggered to identify people for more experienced users, either when you log onto a website or when a contact form is received.
The software provides integrated CRM analytics and customer insights through a single interface. As a result, you can undertake segmentation analysis, funnel analysis, and retention analysis while also tracking an individual visitor's website journey in real time. This makes it possible to see user activity in great detail.
Woopra can generate data-driven analytics, and offers redirect reports, custom reports, and retention reports using customer segments and profiles.
Additionally, you can design unique live dashboards based on the most important KPIs.
With Woopra, you can select from three different plans, each of which has a unique set of features.
The Core plan is a cost-free option that offers 90 days of data retention and 500,000 activities each month. The premium features, including behavioral segmentation, are not available, but all of the essential ones are there.
The Pro package includes 24 months of data retention, 5 million monthly actions, professional support, and cutting-edge premium analytics capabilities.
With the Enterprise plan, which is customized for your company, you can get more than 50 million actions each month, data retention of more than two years, specialized support, and more.
Kissmetrics is a website analytics tool that assists businesses in optimizing specific areas of their websites. This tool is designed for SAAS and eCommerce companies to better understand how their clients utilize their websites to make purchases.
Kissmetrics has email campaign automation and segmentation features in addition to analytics. This tool aims to help you get a clearer picture of which marketing campaigns are and aren’t working.
It is also intended to aid in customer retention and acquisition by providing information on actions taken prior to and after a purchase. This way, you can see how groups behave over time.
Kissmetrics divides website visitors into readily trackable groups using sophisticated user-based insights. Through the behavioral analytics platform, you'll get the most recent information on user activity.
Kissmetrics offers a wide range of features to its users and its goal is to assist companies in achieving optimal growth and revenue. It focuses more on individual actions rather than aggregate data.
If you're thinking about using Kissmetrics as a website statistics tool, you can start with a 14-day free trial and then upgrade to premium plans if they meet your needs.
Pricing plans start at $299 per month and go up to $499 per month. It is an expensive tool, especially considering that it requires some coding skills, and is better suited for large enterprises with developers on staff.
You also have the option to request a customized plan.
Statcounter is a cloud-based web analytics platform that enables businesses to track website traffic, performance, and visitor locations, as well as engagement metrics, browsers, activity feeds, and other metrics.
Users can track trends for corporate landing pages by analyzing referrals from social media apps, paid traffic campaigns, search engines, and other sources.
Businesses can use Statcounter to create customized daily, weekly, or monthly email reports and get alerts when click errors are found.
The dashboard gives administrators access to information on parameters on internet users that include screen resolution, operating system, and frequently visited pages. Additionally, users can set a goal for their website and monitor or assess conversion rates in accordance with their needs.
In addition to website statistics, Statcounter enables users to create heatmaps, track HTTPS websites, compare search results, and share access with other team members.
For 30 days, you can test out all the features of the Premium plan. After your trial is over, you have the option of upgrading to the Premium plan for a fee or downgrading to the Basic plan, which is always free, has only the most basic capabilities, is ad-supported, and lets you track 500 page views.
The price scales with the amount of page views and starts at $9 per month and $89 per year for 100,000 page views.
OWA also has an easy-to-use dashboard that displays the most important statistics that website owners need to know.
The website statistics pillar includes views, unique visitors, referral sites, and visitor locations.
It has features such as traffic counting, multiple website analytics support, monitoring individual visitor behavior, viewing heat maps, tracking subscriptions, tracking repeat visitors activity over time, tracking entry/exits, and more.
Open Web Analytics enables you to record mouse clicks so you can see how visitors navigate and convert on your sites. The application also includes click tracking, which uses code snippets to track visitors' clicks on specific links, tabs, and images.
Open Web Analytics is free to use for everyone. The downside is that you have to code so this solution might be better for developers that have knowledge in this area.
Although the tool is free, you should plan to invest some time and money in its development and implementation in order for it to properly fulfill your company's demands.
That’s it for our roundup of the best website statistics tools. I hope you’re already hot to trot to pick the tool that will rule your website performance.
And if you want to learn more web statistics, feel free to jump into our feature resource hub!
While website statistics are a vital part of having a view into your website visitors, you should also consider adopting a tool that offers behavioral analytics to understand how users interact with your website and a way of gathering feedback from them.
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