Best TWIPLA Features: 4 Essential Tools with Real-Life Examples

With TWIPLA you can map out visitors’ journey and see how they interacted with your web pages so that you may improve content and engagement. You can see the list of pages visited by each visitor, with a timestamp, the visitor’s country and approximate location. You can also see their IP (if you did not anonymize it), device type, OS, browser and their past activity on your website.

This is one of our best features! And we can offer it to you because unlike many other analytics products, TWIPLA has its own tracking system.

Example Use Case

Alex owns a Bed and Breakfast in the countryside. On his website, he also promotes traditional homemade products and souvenirs made by the people in the village. He uses TWIPLA to see how many visitors came to his website to book a room and ended up checking out the products or even requesting them. This way he can see if that specific part of the site can be turned into a successful side business.

The referring sites feature in TWIPLA will show you what domains, including search engines, are driving traffic towards your website. It basically allows you to see how many visitors you have from each referring site and on which pages the visitors landed.

Example Use Case

Jennifer and her team recently launched a fitness app and started collaborating with influencers in the industry. Their main goal at the moment is to create awareness. She uses TWIPLA to check traffic on the app website, and also to see from which blogs and websites visitors came to her own site. This way she knows what are the most valuable sources that can make her app to grow.

There are multiple ways of knowing your visitors’ location: TWIPLA Map, Live Visitors Map and via the visitors’ distribution per country and city. All these are placed in the menu under Visitors!

On the virtual map, you can see the visitors’ approximate location on the globe, and if you have a cluster with a higher number — just click it and it will break in smaller clusters based on your visitors’ location and distribution. Or you can play around with the location and see the top countries and cities your visitors come from.

Example Use Case

Amy has dedicated her life to raising funds for underprivileged children from European countries. Her NGO grew really fast and she managed to attract money from several different countries. By checking the Map in TWIPLA, Amy can see the location of her site visitors. This way she is able to decide on what languages she should translate her websites’ content, in order to improve the user experience for foreigners.

Well, this is not an actual feature, but the TWIPLA overview offers a sneak peek of all your stats and their performance without making any clicks.

When it comes to website analytics, the most popular metrics are the Visitors, Unique Visitors, and Page Visits. You can easily see the number of website visitors, how many pages do people visit usually, what is the percentage of people who interact with your page (bounce rate) and see a short colour-coded comparison to your previous data — do not forget that if you check your overview for today we will always compare it to yesterday and you will see all your metrics in green for increases or red for decreases.

Example Use Case

Anna is a very busy businesswoman. She owns a small restaurant and a successful cooking blog. She is aware of how important it is to know her target audience in order to offer them relevant information. But, while juggling with her business and blog, she does not have time to learn how to interpret complex analytics. With TWIPLA she simply logs in from her phone and sees all the data she is interested in at one glance: the number of visitors and new visitors and the number of page visits!

Can you identify yourself with the people above? Think about it and let us know in what ways has TWIPLA helped you out with your business! If you are interested in this subject, you should also check this article on business decisions and on understanding website analytics.

Also, do not forget about our affiliate campaign! You can help others understand their site stats and earn some money while doing so — 20% of their payments to be more precise!