With its ability to collect data and analyze huge amounts of data, and capacity to predict future trends, and automate time-consuming work, artificial intelligence is transforming marketing strategies. Find out how here.
Data has long been the fuel that powers digital marketing, with success dictated by a company’s ability to fully exploit this resource within the restrictions set by data privacy regulations.
This is where AI comes and how AI is Changing the Future of Digital Marketing
As the amount of data available to marketers has exploded, so too has the need to find better ways of using this information.
This explains why the adoption of AI has increased so dramatically in recent years - from 29% of marketers in 2018 to 84% just two years later (Salesforce).
Given this, you’ve no doubt heard of AI but are unsure about its worth and how it is used - both now and in the future.
Fear not, help is on its way!
Artificial Intelligence - or AI for short - is a broad field of computer science that designs machines to perform tasks that typically require human intelligence.
Put simply, it enables software to think, read, and react in a human-like way when given a large enough amount of data to work with. It also enables machines to learn from experience and adjust behavior to the realities of new data without human intervention.
In recent years, AI has become an essential tool across a range of industries that includes healthcare, finance, and, our friend, marketing.
It’s all around us, powering everything from Siri and face identification to self-driving cars, smart assistants, and chatbots. But despite the many obvious examples, far more AI apps and tools are actually running quietly behind the scenes - making life easier for everyone.
Ultimately, it all comes down to money.
Artificial intelligence is popular because of the amount of money it saves companies, and for the way it drives revenue. Netflix, for instance, estimates that it has saved over $1 billion by powering its recommendations engine with machine learning.
It’s also big business by itself. In 2025, the global AI market is expected to be worth $190.6 billion - more than eight times what it was worth back in 2018 (MarketsandMarkets).
In the past, marketers were understandably hesitant about integrating artificial intelligence into their systems and processes.
This has changed dramatically over the last five years, with today’s marketers better understanding the value that AI beings to their work:
AI can make every aspect of a marketer’s job easier, and solutions can be found for customer support, SEO, data privacy, and so forth.
You can read about some of the more striking examples of AI marketing below:
These are a common sight across the internet, and most of them are AI-powered, without any human involvement. They are a useful way to collect the personal information of internet users, and sustain a continuous pipeline of new leads without the need for human involvement.
Artificial intelligence automates many of the tasks that would normally be done by an email marketer. It can now assess previous campaigns and use that data to automatically create effective subject lines, for instance, as well as writing content and suggesting appropriate images.
Artificial intelligence enables companies to fully understand how customers interact across every marketing channel. AI-powered CRMs also enable companies to reduce “churn”, predict sales, and manage personal data - keeping it organized and up-to-date, and helping companies to meet data protection obligations.
AI-enabled software enables companies to analyze the performance of their website in detail, thanks to the analysis of website visitors, bounce rates, heatmaps, and so forth - information that can be used to improve the website’s performance and, with it, the user experience.
As the amount of online data continues to grow exponentially, so too will the importance of AI - due to its ability to analyze huge volumes of data quickly and to make informed decisions accurately.
It will be a long time yet before machines work as effectively as humans across every marketing job. But innovation will close the divide in the near future, and it will only become more effective at improving digital marketing strategies and providing companies with data-driven insights about consumer trends and behavior.
As such, AI will continue to be a vital tool for digital marketers, both now and in the future. From this perspective, the future is very much already here.
Gain World-Class Insights & Offer Innovative Privacy & Security