There is a great variety of marketing tools out there, some more expensive than others, some older, yet more established than others. It can be hard to choose.
In the end, it all comes down to their ability to maximize the use of newly emerging technologies and their capacity to put to good use all the data available out there (all while being privacy compliant of course).
So, without further ado, here’s our list of solutions that we believe will take your marketing efforts to the next level:
IBM Watson is one of the most powerful AI systems to date and it’s continuously learning and improving. And what’s even cooler about it is that you can access it and use it for your own marketing developments.
Watson Marketing (Acoustic) is an advanced tool dedicated to improving customer experience and to helping you make data-driven decisions faster.
Use Watson’s artificial intelligence capabilities to design personalized and automated marketing campaigns, and to make complex correlations between your data.
Although some technical expertise is needed to implement this solution into your martech stack, once you master it, it will be a game-changer for sure.
TWIPLA is the platform you need for understanding your customers' needs and behavior.
Use TWIPLA to analyze your website traffic and conversions and to see how visitors interact with your business online.
This tool uses a future-ready tracking method called fingerprinting, which ensures your data privacy levels are at 100%.
With TWIPLA you can compare historical data to see which marketing efforts were the most successful, track current campaign performance, and improve user experience.
SEMrush is mostly known in the industry for its SEO capabilities, yet it is also great for content marketing, competitive research, paid advertising, and social media.
It is a complex online marketing platform that continuously develops and improves its features, so it deserves one of the top spots in our future-ready solutions list.
SEMrush gives you great insights with regards to your own online presence, but also that of your competitors. It analyzes trends, keeps track of your PPC campaigns, performs websites audits, and can also boost your content efforts, in terms of writing blogs and posting on social media.
If you ever tried to record a product presentation, a course, or a feature demo for your clients, you probably know that videos take a lot of time, money, and equipment if you want them to look professional.
Syntehsia is meant to save you the struggle. Using artificial intelligence features, Synthesia allows you create studio-quality videos in no time.
All you need to do is choose your template or create your own and enable the text-to-speech engine. You can choose from more than 40 computer vision avatars to act as presenters and you can even translate the voiceover from your videos into 60 different languages.
It even provides an option to turn PowerPoint presentations into engaging videos.
Crayon takes competitive analysis to the next level.
This tool analyzes all the relevant public information available about your competitors on the internet, offers it to you, and helps you improve your strategy in order to stay ahead of the game.
Did your main competitor change its product features or pricing? Do they keep getting bad reviews? Or did they just sign a new partnership? You don’t have to look at their website and social media every day; Crayon will let you know.
To better understand Crayon’s true capabilities, have a look at this list of types of market intelligence. It will really make you think twice about your company’s digital footprint and how much you want to add this tool to your martech stack.
Grammarly is an awesome assistant for content marketing.
This tool uses techniques such as machine learning, deep learning, and natural language processing to help you enhance your writing skills.
Besides making grammar corrections, suggesting synonyms, detecting plagiarism and analyzing your tone of voice, Grammarly also makes sure that your messages are consistent across multiple platforms.
It’s important to keep your customer communication simple and engaging, and Grammarly can make sure that your messages are clear and capture the attention of the reader.
You can integrate Grammarly directly into your operating system or add it as a plugin to your browser.
With the right settings, this artificial intelligence conversation bot can boost customer experience on your website and increase your revenue.
Chatbot uses natural language processing (NLP) to engage with website visitors and turn them into potential customers. The tool comes with multiple integrations so you can keep your communication in sync across multiple platforms.
For marketing and sales, you can also use it to enhance the quality of the buyer journey, generate prospects, and nurture leads by offering them a personalized experience.
And of course, you can also use it to save a lot of time on customer support.
Hubspot is yet another future-ready solution, adaptable for a great variety of your marketing needs. It comes with five main hubs, each of them tailored to maximize your organization’s potential:
With all of these put together Hubspot is a good tool both for beginner and experienced inbound marketing professionals.
Marketo Engage is a marketing automation tool and part of the Adobe Experience Cloud, which is meant to simplify and personalize the customer experience.
With Marketo, you can build and track automated marketing campaigns and determine how different marketing channels impact your revenue. It has artificial intelligence-based features that are able to suggest marketing segments in order to make your campaigns more efficient.
This tool incorporates email marketing, lead management, and revenue attribution tools allowing you to create complex flows that generate the best outcomes for your business.
It is a great tool both for marketing and sales as it stands out in terms of content personalization, client engagement, and campaign impact analysis.
DALL·E 2 is a system from Open AI that can take a simple text like “two pandas playing chess” and turn it into an actual image of two pandas playing chess that never existed before.
Through deep learning, Dall E understands the relationship between text and images and is able to realistically edit and retouch photos. Based on natural language descriptions, it can fill in and replace parts of an image with a completely new element generated by artificial intelligence. It can also create different variations of preexisting images from angles and with different styles.
Sounds hard to imagine? Watch this demo right here and prepare to be blown away.
According to their website “DALL·E 2 is a research project which we currently do not make available in our API. As part of our effort to develop and deploy AI responsibly, we are studying DALL·E’s limitations and capabilities with a select group of users.”
So, although it is not yet available for everyone to use, you can still join the waiting list and start thinking about the unlimited design possibilities you, as a marketer, can have with this tool.
Keep in mind that building a powerful martech stack might end up being quite pricy after you draw the line on all the monthly subscriptions you have to pay.
So, we suggest you build a list with your current marketing needs, see which of these tools better suit the size of your business, and decide what’s best for you.
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