A meta title, or title tag, represents a website or page title as shown in the search engine result pages, and it can be customized for each page in order to provide relevant and compelling information based on the used keywords in the search engine.
The meta title is the website title as read by a search engine and displayed in the search engine result pages.
The HTML code to add a converting and branded meta title should be placed in the site's header using the title tag.
<title> My site Title | My Brand </title>
The optimal length of the meta title should be based on how search engines display the site in the results pages. As an example, Google usually displays around 60 - 70 characters for a meta title for desktop screens and 55 - 78 characters for mobile screens.
This is what people see in the search engine results pages, so make sure to write a clear, compelling, and clickable title. Here are a few best practices to consider when writing the meta title:
To make sure you apply best practices, here is a meta title sample:
Primary Keyword - Secondary Keyword | Brand Name
Brand name | Primary keyword - Secondary Keyword.
If we apply this sample to our own website, here's how it should look:
Brand name: Website Statistics, Heatmaps, Visitor Recordings
Simple website tracking | Statistics, Heatmaps, Recordings