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Top 10 Conversion Funnel Tools in 2023

Simon Coulthard November 18, 2022

1-minute read

If you’re waiting for a sign to use conversion funnels, this is it!

Conversion funnels enable companies to quickly build landing pages, incorporate payment methods with a single click, raise the average purchase value with upsells, and email consumers with remarketing campaigns.

However, at the deep end (and the most crucial part of sales funnels), they assist with lead creation. Lead generation in marketing is the beginning of a prospect's interest in goods or services. By utilizing sales funnels, you can follow up with prospects automatically and eliminate human error.

There are two situations with which you might identify: 1) you need a marketing automation tool that helps you build marketing strategies and shows you analytics of your efforts, and 2) you already have an intuitive website builder that came in handy with creating landing pages, social and email marketing, but you need a tool that shows you how well your conversion funnel works.

Whichever side you’re on, we’ve compiled a list of both conversion funnel marketing and analytics tools.

So let’s hack some funnel tools!

Funnel Marketing Marketing SoftwareFree versionFunnelsGetApp Review
Systeme.io3 -> depending on your plan subscription, you will receive more conversion funnels4.8 ⭐
ClickFunnels20 -> with the Basic plan - $197/mo4.6 ⭐
ActiveCampaignUnlimited funnels -> the price is calculated according to the number of contacts4.6 ⭐
Hubspot0 -> you get 2 pipelines in the Starter plan for $50/mo4.5 ⭐
GetResponse0 -> you get unlimited funnels in the Starter plan for $59/mo - the price can go higher regarding the number of contacts4.2 ⭐
Conversion Funnel Analytics Software   
TWIPLA1 -> depending on the plan subscription, you will receive more conversion funnels4.8 ⭐
Google AnalyticsFunnels with a limit of 20 goals4.7 ⭐
Clicky0 -> you get goal tracking in the pro version for 9.99$ or more, regarding the number of daily page views4.5 ⭐
KissmetricsUnlimited funnels for $299/mo4.3 ⭐
WoopraUnlimited funnels if you have under 500k actions per month4.3 ⭐


Conversion Funnel Marketing Software

Sales and conversion funnel tools come in a variety of forms. Some are designed specifically for building landing pages and webforms, while others are built with email marketing in mind. We’ve listed below the most effective conversion funnel marketing tools for increasing productivity and revenues.


1. is a feature-rich sales funnel software. The solution allows you to manage your email campaigns and automation, sell physical goods and online courses, as well as create your own affiliate program. You'll also receive a no-cost, 11-page sales funnel template from them.

With separate dashboards for your own marketing initiatives and affiliate marketing, which show the commissions collected from each seller, the UI is well-designed.

While other sales funnel solutions offer a list of the steps you need to take to get started, when you sign up with this product, you are simply greeted with an empty dashboard. Fortunately, the support area contains a few insightful videos.

There are pre-built pages that have been skillfully created to increase conversions, help you sell more products with less effort, and make it simple to create sales funnels for your own company.

Whether you're selling real or digital goods, you'll be able to manage your own company's marketing platform using sites like these.

Without having to make any guesses, you can use the templates to create appealing, professional sales pages.

For instance, with a few clicks, you can quickly build thank you pages, sales pages, and landing pages.


Pricing comes with a free plan that offers 3 sales funnels, 1 email campaign, automation, and 1 custom domain. It is free for only 2,000 contacts, then you’ll have to upgrade to a paid plan.

The pricing packages are divided into 3 plans: startup ($27/mo), webinar ($47/mo), and unlimited ($97/mo).

The startup plan is available for 5,000 contacts and integrates 10 sales funnels, 10 email campaigns, automation, and 3 custom domains. 

If you have more than 5,000 contacts, and less than 10,000 contacts, you’ll need the webinar pricing plan which also offers 50 sales funnels, 100 email campaigns, automation, and 10 custom domains.

As the name suggests, the unlimited plan will give you unlimited features.


2. ClickFunnels



By generating targeted leads and converting them into customers, ClickFunnels is a service that makes it easier for business owners to scale their efforts.

They stand out from rivals because they provide you with everything you need to drive clients, follow up with them when they become leads, and convert leads into customers.

This can be made automatically if you know what you're doing. This means that while you're sleeping, eating, traveling, and concentrating on other things, your sales funnels are expanding your business around the clock.

The funnel design interface is modern and straightforward.

Creating landing pages is also not difficult. Simply drag and drop elements from their library into predefined widgets on the page, and you've got a landing page.

You can build a funnel to collect names, phone numbers, and email addresses and send them to your email marketing software.

If you need quick funnels for low-cost products, longer sales pages/videos for more complex/expensive products, or if you're attempting to launch a new product, ClickFunnels has specific templates to use. This is a fantastic deal and other tools also have it. Simply copy/paste and fill out each page.

Online events are webinars that you can either host on a third-party platform or run indefinitely (Evergreen) within ClickFunnels.

With your ClickFunnels Dashboard, you can quickly see how well your funnels are performing.



ClickFunnels costs $147 per month. In the Basic pricing plan, you get 20 funnels, 100 pages, 20,000 monthly visits, unlimited contacts, 1 sub-user, 3 custom domains, 3 payment gateways, email support, and FunnelFlix.

Because email marketing is not included in the standard plan, you will need to integrate with an email service provider.

The BOSS version (the Platinum Suite) will cost you $297 per month, and it also includes the email marketing service.

The Platinum Suite is not recommended for new or experienced entrepreneurs. It's unnecessary, and you'll be out of pocket for months before you figure out how to use everything you get.

It also comes with a 14-day free trial. They won’t let you try it without adding your card details, so make sure you delete your card info before the trial expires if you don’t find it useful.


3. ActiveCampaign



ActiveCampaign is an email marketing automation software that also includes a sales CRM. But it does a lot more than that. You will be pleasantly surprised when you first log in to ActiveCampaign and see all of these functions within the dashboard.

ActiveCampaign provides all of the tools you need to collect leads and guide them through the buying process. You get an easy-to-use form builder, dynamic email and landing page content, marketing automation, catchy templates, CRM software, and Facebook Custom Audiences integration.

Although webinar hosting is not possible, there are several integration options. Sadly, it excludes affiliate marketing and a membership area.

This conversion funnel solution also provides a report section where you can observe your data insights.



Before using this tool, you can request a demo to see how ActiveCampaign can drive business growth. And you also benefit from a 14-day trial.

The more contacts you have, the more you’ll pay. So, let’s say you’re a small business with less than 1,000 contacts. Here’s what you get: 

  • Lite plan ($29/mo): unlimited emails, marketing automation, segmentation
  • Plus plan ($49): CRM features, SMS marketing, Facebook Custom Audiences, landing pages
  • Professional plan ($149/mo): website personalization, split automation, live chat

If you have 1,000 contacts, ActiveCampaign adds $20 to the Lite plan. With over 2,500 contacts, the Lite plan will be $49/mo, and the Plus plan $99/mo. And the story goes on.

They also offer a customizable Enterprise plan that will require you to talk to sales in order to make you an offer.


4. HubSpot



The ease of use of HubSpot CRM makes it a standout tool at first glance, making it perfect for CRM newbies.

In order to understand how you intend to use the platform, HubSpot poses a number of questions during setup and provides a guided tour of each specific section, such as marketing, sales, and customer service. 

Additional features like the HubSpot Academy, a free online training center with a variety of courses, are also appreciated.

You can examine the conversion rates between stages of a lifecycle, a deal pipeline, or a custom event funnel using Hubspot’s funnel reports.

Deal pipelines aid in visualizing your sales process in order to forecast revenue and identify sales roadblocks. Deal stages are pipeline steps that indicate to your sales team that an opportunity is nearing completion.

You can create a landing page, emails, forms, and so forth with this marketing platform.

With this tool, you can build funnel reports in order to analyze how contacts or deals behave through lifecycle or stages. 

HubSpot's sales CRM, which can be used without cost, includes great customer relationship management features. Each contact's activity is visible to you at a glance, including their lead score and if they have seen any documents you have sent them via HubSpot. 

It's simple to have a comprehensive understanding of your sales funnel thanks to the ability to build up lifecycle stages and tag leads according to their interests and points in the buyer journey.



Hubspot’s pricing plans are divided into 5 hubs: marketing, sales, customer service, CMS, and operations.

The best part is that you can take advantage of a free version of each hub. The downside is that you can’t benefit from customer conversion funnels with the free plan. 

You’ll probably need Hubspot’s CRM suite bundle that integrates a mix of sales and marketing features, namely landing pages, email marketing, deal pipeline, meeting scheduling, payment processing, and marketing automation.

The pricing ranges from $50/mo to $3,600/mo. Regarding your needs, you can pick the best plan or hub that better suits your business goals.


5. Get Response



GetResponse is a full-featured conversion funnel tool with all the nuts and bolts you’d expect from marketing software. 

Like Hubspot, it offers numerous email, landing page, funnel, and form templates. GetResponse is a powerful email marketing platform with automation features. 

Setting up campaigns and funnels with it is super easy since the tool helps you at each step of the way. You can also see your lead’s progress through the funnel.

Using GetResponse, you’ll need to create a signup landing page, choose a template, and introduce your brand, then publish the page. 

Afterward, build a thank you page and a promotion email - this email will be used to promote your newly created funnel.

You also get a social marketing conversion funnel to promote your content through ads and drive more traffic to your pages.

You finally receive all the necessary statistics to keep track of the development of your campaign - from the conversion dashboard, keep track of registration rates, contacts, page visits, and success rates.



Unfortunately, you don’t get the conversion funnel feature in the free plan. You’ll need at least the Essential plan that starts at $19/mo for lead and lead magnet funnels that cover capturing leads through your landing page, and sharing valuable content in exchange for an email address (gated content).

But if you want to go big, you can take advantage of abandoned order emails, product recommendations, automated order confirmations, and webinar functionalities. Sign up for the Pro ($59/mo) or Premium pricing plan ($119/mo) that includes these features.

A nice touch is that you get a free 30 days trial for each pricing plan.


Conversion Funnel Analytics Tools

The most important component of your growth stack is your analytics platform, which aids in the analysis of every stage of your website's marketing funnel. 

Your analytics platform provides you with insights on conversion at each point of your funnel, from acquisition to onboarding, through engagement, retention, and monetization.

This list includes the most useful website analytics tools that can guide your decision-making regarding digital marketer conversion funnel optimization.



TWIPLA is a website analytics tool that includes three key elements: website statistics, visitor behavior, and visitor communication. You get most of the features you need to measure and improve website performance.

It is user-friendly, intuitive, and a real bargain.

To set up conversion funnels, you can decide which page needs to be on the top level of your funnel, and the one that represents the last level, or conversion level.

In terms of conversion funnels in digital marketing, TWIPLA comes with a useful solution that lets you see how many of your visitors:

  • buy a product, 
  • register to a service, 
  • view certain content,
  • sign up for your newsletter

You can also view the number and percentage of visitors who abandoned each level of the funnel you created. If you mix this feature with session replays, you can even watch how your visitors behaved on your website and at what stage they dropped out.

Visualize the results and data for each of them over various time periods of your choosing. Color codes indicating different levels of interaction allow you to quickly assess the performance of your funnels.



TWIPLA comes with a free plan that gives you extensive website statistics, 25 session recordings, 1 conversion funnel, 1 heatmap, URL campaign tracking, stats report, and unlimited data storage.

It also provides 4 pricing plans that range from $12.99/mo to $69.99/mo. In the Basic plan, having less than 10,000 visits, you get 4 conversion funnels, 4 heatmaps, 500 visitor recordings, 1,000 custom event tracking, 2 polls, and 2 surveys. If you’re a small business, this plan might be suitable for you. It is amazing value for money.

You can upgrade to higher plans if you need more features. Even the highest plan has a good price compared to other solutions from this list.


2. Google Analytics

Google Analytics is a well-known analytics tool on the internet. Their funnel visualization reports feature lets you map the entire conversion/sales process, from lead generation ads to post-sales follow-up.

Google Analytics allows you to track four types of funnels: 

  • goal funnels - represent a series of web pages that you anticipate your website visitors to follow in order to achieve a non-transactional goal like newsletters sign-up, downloads, and so forth.
  • sales funnels - same thing, just the goal here is that visitors need to place an order - checkout process.
  • multi-channel goal funnels - a goal funnel that takes into account the role of various marketing channels in the conversion path.
  • multi-channel sales funnels - a sales funnel that takes into account the role of various marketing channels in the conversion path.

Setting up goals and creating funnels in Google Analytics requires some practice, so it may not be the most user-friendly tool and you’ll probably hate your life setting up so many goals.



There are 2 GA pricing plans: a free and paid version. Conversion reporting, advanced segmentation, customer reporting, real-time visualization, flow visualization, and other features are available in the free version. 

As it’s free, it has some limitations compared to the premium version. Some of the limitations are:

  • Data volume capacity of hitting up to 10 million hits per month
  • Max 50,000 Data rows
  • 5 Slots custom variable
  • Limitation of only 20 custom dimensions and metrics
  • 24+ Hours data freshness capacity

The monthly fee for the paid plan (GA 360) is $12,500/mo and it is more appropriate for big companies as they grow. From 0 to $12,500 is quite a big difference. If you grow your business, and have to upgrade to the premium plan, you will need to have deep pockets!

You’d better think twice before making a decision.


3. Clicky

Clicky is a powerful web analytics tool that includes funnel analysis and real-time goal tracking. 

Unlike other tools, Clicky allows you to track your goals in real-time, allowing you to see exactly what your customers are doing and which of them have completed your set goals. This makes analyzing your customer's journey a breeze.

You can either manually declare goals using Javascript on your site or pre-set them to activate automatically when users view pages on your site that meet patterns you define.

Clicky also has some other optimization tools, such as heatmaps, to help you really understand what customers are doing on your site.

The Clicky dashboard displays information about each person who visits your site, extending the tool's focus on individual visitors to other key metrics. 

This includes their geographic location, referral source, amount of time spent on each page, and actions taken on your website.



Clicky offers a free plan, and all new accounts receive a free 21-day trial of premium features so you can try it to see if it suits you.

Then, if you want to upgrade to premium, the pricing plans range from $9.99/mo to $19.99/mo. The price increases based on the number of daily page views and some features, such as heatmaps, uptime monitoring, and other premium functionalities.

It is a cheap solution when it comes to pricing, but it doesn’t provide so many web analytics features compared to other solutions from this list.


4. Kissmetrics



Kissmetrics is a platform for automating customer engagement. This solution includes behavioral analytics, segmentation, and email campaign automation.

KissMetrics was built around one type of analysis: the conversion funnel, which shows you how many users abandon your signup flows (and can hopefully help you figure out why). And then it expanded to include more analytics.

You can personalize these graphs by tracking different variables.

With this tool, you can identify opportunities to increase conversions in the conversion funnel, as well as see how visitors behave in different visits through detailed reports and obtain an overview that allows you to optimize the entire process. 

This platform enables you to compare behavior over time and monitor conversions in order to make the best decision.



With this web analytics tool, you can take advantage of a 14-day free trial, and then upgrade to premium plans if needed. 

The pricing plans start from $299/mo and go up to $499/mo. You are also able to request a custom plan.



5. Woopra



Woopra rounds off our list of conversion funnel analysis tools. Woopra is a powerful, end-to-end customer journey analytics tool that you can use to examine your customer journeys and gain the knowledge you need to make more informed data-driven decisions.

You can use Woopra to quickly create a basic funnel analytics report: simply define your goal and steps, then run the report to see where your users are leaving. Their Journey Reports tool allows you to combine any set of actions to visualize how users navigate your website.

You can also go a little deeper if you want to. You can create a retention report to see how long users remain active. For instance, you can learn how long they continue to make purchases or whether customers use your app after signing up.



Woopra offers a free version for 500k actions per month with 2 months of data retention, user journey tracking, and 30+ integrations.

If you have more than 500k actions/month, you’ll have to upgrade your plan to Startup ($349/mo), or Pro ($999/mo). 

But this is not all. You can also sign up for an Enterprise plan and ask for custom objectives - regarding your needs, the Woopra team will set a price.



What Are Conversion Funnel Tools?

Conversion funnel tools are platforms that help businesses in the process of marketing and analyze their efforts - having a feature that describes the different stages of a buyer’s journey in order to lead up to a purchase.


Are There Any Free Conversion Funnel Tools?

Yes, there are tools that offer free conversion features. You could give TWIPLA a try if you need in-depth analysis of your marketing efforts, or GetResponse to automate your marketing.


What Are the Best Conversion Funnel Tools for Small Businesses?

The best conversion funnel tools for small businesses are TWIPLA, Clicky, GetResponse, and ActiveCampaign because they are user-friendly and the pricing plans are more favorable to small budgets.


Use Funnels to Easily Fill that Bottle

To end on a high note, make sure that you pick the one that reigns as the supreme conversion funnel tool for your website.

Whether you're just learning how to build a sales funnel or you're prepared to accelerate your funnel growth, selecting software to sell your goods and services is crucial. Don't let the abundance of alternatives overwhelm you, though.

Keep in mind that you can always try out a brand-new, flashy piece of software. However, not all tools will work well for your company.

I hope you already decided on the tool that will power up your funnels and if you found this article really useful, please share it with your companions.

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